University T-shirt Challenge: Marketing Strategy and Analysis

This assignment presents a marketing analysis for a T-shirt challenge, focusing on several key areas. It starts by identifying the target market as students, specifically those transitioning from secondary education to higher education, and explains the rationale behind this choice. The assignment then discusses the design of the T-shirt, highlighting its attractiveness and ability to appeal to the target demographic. A pricing strategy is also proposed, emphasizing a pricing discrimination strategy based on course and study material costs, while also considering market standards and competition. The assignment further explores team dynamics, resource allocation, and communication strategies used to complete the challenge. It also addresses the competitive landscape and suggests strategies like customization and maintaining quality to stand out. Finally, the assignment proposes building strong customer relationships and improving the loyalty of consumers to create differentiation within the market.

Graduate Challenges
(T-shirt Challenge)

Table of Contents
Questions for T-shirt exhibition.............................................................................................................3
Who is your target market? Why?....................................................................................................3
Why this design?...............................................................................................................................3
What is your pricing strategy?..........................................................................................................3
How well did the team? How did you allocate the task? How did you communicate?....................3
What do you make of the competition?...........................................................................................3
What you do anything differently?...................................................................................................4

Questions for T-shirt exhibition.
Who is your target market? Why?
The major target market for this t-shirts exhibition will consist of all the students that
are passing their Secondary Education and now are looking to get admissions in different
universities to pursue their graduation courses.
Why this design?
The design is chosen for the T-shirt challenge as it is an attractive and eye-catchy
design. This is a great design that can be used by individuals when they are successfully
promoting the services. Also the vibrant colour will help in attracting consumers. It was also
required to make it trendy according to the generation now and this need is also fulfilled by
the design.
What is your pricing strategy?
The strategy that is used for the following T-shirt is pricing discriminating strategy.
The following strategy is based upon the courses as well as the study material that is used for
these courses. The T-shirts are successfully developed of effective quality and the prices are
set in a way which can be afforded by the students. The company are also required to
successfully identify the market standard and competition while they are choosing a pricing
strategy.
How well did the team? How did you allocate the task? How did you communicate?
The team have successfully worked on allocation of all the resources while taking this
challenge. This is helping them to successfully focus upon the growth and productivity of
product in the market. The allocation of resources is also requiring proper communication
between all the employees. Communication is one of the major element that was required by
team and this requirement have been fulfilled effectively.
What do you make of the competition?
In order to face competition along with the T-shirts some designs can be specially
customised for consumers in order to fulfil their needs and requirements. Along with it the
quality and price of the T-shirt are the factors that will successfully help in fulfilling the
requirement to face competition in the market.

What you do anything differently?
In order to develop a differentiation organisation can work upon developing good
relationship with consumer. This will help them in retaining loyal consumers and also
enhance their revenues and profits through positive word of mouth that will be spread
through their loyal consumers.