Operations and Digital Business A2 Assessment: Transport for London

This report is an individual assessment for the Operations and Digital Business module (5BDIN001W) at the University of Westminster. The task involves analyzing Transport for London's (TfL) operations, focusing on their current state and planned improvements in the digital economy. The report requires a 2000-word essay discussing the scope and planned improvements of TfL's operations, particularly how they intend to enhance service quality for travelers. The assessment emphasizes the application of theoretical concepts to real-world scenarios, covering areas such as operations management, digital capability, the triple bottom line, and lean approaches. The structure includes an introduction, main body with subsections, a conclusion, a reference list, and appendices. The report is assessed on understanding operational functions, applying theory to practice, and effective communication.

Operations and Digital Business
A2 Alternative Assessment
2016-17 Semester 1
MODULE CODE: 5BDIN001W
MODULE TITLE: OPERATIONS AND DIGITAL BUSINESS
AVAILABLE ON BLACKBOARD: Learning week 8: 14th November 2016
SUBMISSION DEADLINE 1PM TO BLACKBOARD:
Learning week 12: 15th DECEMBER 2016
Learning outcomes addressed –1, 2, 6 & 8
1. Understand and justify how organizations secure and deploy their resources both in a traditional
and digital environment according to their capability and capacity
2. Understand and evaluate how organizations manage and implement change.
6. Analyse a business situation and provide a number of possible suitable solutions.
8. Evaluate the impact of business on the wider social environment in relation to general ethical
perspectives.
This assessment MUST be undertaken as an individual piece of
work.

Assessment 2 Alternative (to examination) INDIVIDUAL WORK
The assessment will examine the body of knowledge derived from a range of
learning outcomes in the module and allows students to undertake research and
investigations and make conclusions on business cases.
You will produce a 2000 word written essay defining the current and evolving
operations perspectives and will discuss the implications that these have on
organizational performance.
• 50% weighting
• The A2 Alternative Assessment is marked out of 100 of which half of the
marks achieved will count towards the overall module mark
It provides the opportunity to demonstrate what you know and understand about the
following areas of operations focus:
o The management, transformation and improvement of operations in the
digital economy
o The role of enterprise in operations management
o The significance of design and quality of the product/service
o The efforts made by organizations to develop technical and digital
capability that enables greater capacity and operations improvement
o The importance of considering the triple bottom line (profit, people and
planet) and of adopting lean approaches
Assessment criteria
Criterion for Assessment 2 – Alternative Assessment
You will be able to demonstrate the following to a lesser or greater extent:
Weighting
1. Your understanding of how organizations effectively manage the range of
operational functions and e-business in a modern and evolving business context 40%
2. Your ability to draw from theory as found in practice in operations management and
then apply and articulate these in your work in order to demonstrate the depth of
understanding 40%
3. Your ability to communicate in a business-like manner and to present academic
arguments within a range of assessments methods 20%
Total100%
Please speak to your seminar tutor or the module leader for guidance.
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Check Blackboard for Office Hours and
Format: Word document saved as PDF on completion
Document Name: Your First Name_Your Surname
_Your Tutor_Ops_Dig_Bus_A2_Alternative_Assessment
Assessment title: Current and evolving operations perspectives and their
implication on organizational performance in Transport for London.
Assessment task: Explore the following organization and, using the information that
is provided within the web link below; discuss the scope and planned improvements
of its operations function. Then clearly indicate how the organisation intends to
improve the way it delivers the service in order that it can enhance quality for the
traveller. Concentrate your ideas on the focus areas above in order to establish and
build your academic argument and provide examples of where theory can be seen to
be applied in practice.
 Transport for London web link that shows how they are planning for the
future https://tfl.gov.uk/corporate/about-tfl/how-we-work/planning-for-the-
future?intcmp=2688
Word count: 2000 words - not including, title page, executive summary, contents
list, reference list and appendix items.
Structure must be as follows:
Prepare using Word and save as a PDF before submitting. Use these
protocols ~ Title page, contents page, numbered headings and sub-headings, page
numbers, 1.5 line spacing, normal margins, Arial 12 point font, references and
appendix items.
Title Page (state word count)
Disability Statement (if applicable)
Executive Summary
Contents Page (list of sections, tables, figures and appendix items)
1. Introduction of the organisation and the intention of the essay
2. Main body of argument with subsections 2.1, 2.2 etc
3. Conclusion
4. Reference list
5. Appendix items
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Submission of Coursework
Unless explicitly stated otherwise in writing by the module leader, all coursework on this
module is submitted via Blackboard only. It will automatically be scanned through a text
matching system (designed to check for possible plagiarism).
 DO NOT attach a CA1 form or any other form of cover sheet;
 YOU MUST include your name and student ID on the first page of your assignment.
To submit your assignment:
 Log on to Blackboard at http://learning.westminster.ac.uk;
 Go to the relevant module Blackboard site;
 Click on the ‘Submit Coursework’ link in the navigation menu on the left-hand side,
as advised by the module teaching team;
 Click on the link for the relevant assignment;
 Follow the instructions.
Finance holds.
If on the due date you have a finance hold on your student account, you may not be able to
access Blackboard to be able to submit electronically. If this is the case, you may be able to
submit a paper copy to the Registry. Assignments submitted this way will ONLY be accepted
if it is clear that you have a finance hold on the due date. The penalties for late submission
will still apply.
You will be given details by the module teaching team about how and when you will receive
your marks and feedback on your work.
REMEMBER:
It is a requirement that you submit your work in this way. All coursework must be
submitted by 1.00 p.m. (13.00) UK time on the due date.
If you submit your coursework late but within 24 hours or one working day of the
specified deadline, 10% of the overall marks available for that element of assessment
will be deducted, as a penalty for late submission, except for work which is marked in
the range 40 – 49%, in which case the mark will be capped at the pass mark (40%).
If you submit your coursework more than 24 hours or more than one working day
after the specified deadline you will be given a mark of zero for the work in question.
The University’s mitigating circumstances procedures relating to the non-submission
or late submission of coursework apply to all coursework.
Caroline Ennis 09.11.16
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