Strategic Analysis Report: University of Wollongong, MGNT910

This report provides a comprehensive strategic analysis of the University of Wollongong (UOW). It begins by examining UOW's mission, vision, and goals. The report then delves into an internal analysis, identifying the university's strengths and weaknesses. An external analysis follows, utilizing Porter's Five Forces and PESTEL frameworks to assess opportunities and threats. A detailed SWOT analysis is presented, outlining strategies to leverage strengths, overcome weaknesses, and mitigate threats. The report further explores business, corporate, and functional level strategies. It includes an analysis of the organizational structure, control systems, and financial ratios such as ROIC, ROA, and the current ratio. The report concludes with recommendations based on the analysis, offering a holistic view of UOW's strategic position and performance.

UNIVERSITY OF WOLLONGONG
Name of the Student
Name of the University
Author Note

Table of Contents
Introduction-....................................................................................................................................3
1. Mission, Vision and Goals of University of Wollongong-..........................................................4
2. Internal Analysis of University of Wollongong-.........................................................................5
3. External analysis:.........................................................................................................................5
4. SWOT Analysis-..........................................................................................................................8
5. Business Level Strategy-...........................................................................................................10
6. Corporate Level Strategy-..........................................................................................................11
7. Functional Level Strategy-........................................................................................................12
8. Organizational Structure and Control Systems-........................................................................13
9. Financial ratios-.........................................................................................................................14
10. Miscellaneous issues-.............................................................................................................14
Recommendation:..........................................................................................................................15
Conclusion-....................................................................................................................................15
Reference:......................................................................................................................................16

Organization- University of Wollongong
Introduction-
This report deals with the organization called the University of Wollongong whose various
structural formats are discussed. This university is considered in the top 20 modern universities
and lies in the top 2% universities that are located worldwide. This university is located in the
east coast of Australia which is nearly 90 minutes far from Sydney. This university has spread
its campus in Hong Kong and Dubai and shares its partnerships with some esteemed institutions
such as the Management Institute of Singapore and the PBS Academy since this partnership of
the Wollongong University becomes beneficial for the international students. The students that
come out of this university are considered as career ready and are able to work in global
workplace. According to the Times Higher Education 2017 Rankings of Asia Pacific this
university is said to possess best quality learning and teaching procedures from among all the
universities of the region of Asia Pacific.This university other than providing the teaching
facilities this university offers support of health and safety, recreation and support, career
support, societies and clubs, activities of non academy, personal counselling, health and medical
services and many more services are there that this university provides. This university provides
its high standard living facilities at a very low cost to the students who enjoy this facility while
studying in the University of Wollongong.
In this report the vision goals, mission goals of this organization. This report will be deal with
the critical analysis of the University of Wollongong in which the internal analysis of this
organization shall be detailed and the various aspects of its strengths and weakness shall be
discussed. This report will clearly depict the elements through which this organization gains its
strengths and the reasons for its weakness. In this report the external analysis of this university
shall also be discussed through porters 6 forces and the pestle analysis. A SWOT analysis of this
university will be detailed. The various strategies of business and corporate of this organization
shall be discussed. This report will cover its strategic mission and the report will elaborate the
structure of this organization. The financial analysis of this organization shall also be detailed
with providing some financial data and ratios. This whole report contains the total details of
structural formation, strategies followed by this firm, its various types of analysis that are
applicable to this firm.

1. Mission, Vision and Goals of University of Wollongong-
The vision of this organization is nearly basic as a normal university. Their main vision is to
make and provide a better society which can empower the individuals especially those people
that are living in the community that are considered to be the most vulnerable for living secure,
sustainable, healthy and meaningful lives (Westernsydney.edu.au 2019). The most important
vision of this organization towards society can be said as the motive of promoting the social
changes that are positive in nature at every level. This organization also wants to secure the
success process of the students along with the Greater Western Sydney area by the help of
discoveries and innovations and making a dynamic world of enabled technology.
The goal of this organization is clear that they are mainly focused on attaining respect
internationally and providing the students with excellence which makes strong impact. This
firm’s goal is to extending the graduates in their work and also pioneering researchers who can
be competitive globally (Socialsciences.uow.edu.au 2019). The industry aims at making its
students to collaborate and work throughout the world. The goal of this firm is to advance the
environmental, economical and social development on an international scale. This firm has three
main goals that are
(i) To address the International, Regional and National needs.
(ii) Goal of embracing the change and transforming the workplace.
(iii) To become a world class University.
The mission of this organization is to bring about change by providing high quality teaching and
giving good quality of research that can facilitate debates in public over the social issues and by
having deep attachment with the communities. This organization possesses missions to help the
people by empowering them with skills and knowledge so that they can make daily life personal
choices that can be positive. This firm influences the systems, institutions and their structures
which provide people a way to lead their lives and empower societies by social changes. The
main mission of this organization is to become a university that can stand internationally
(Uow.edu.au 2019). This firm has a mission of achieving excellence by providing learning,
scholarship, teaching, research and also by giving assistance to the international and local
societies and this assistance would begin from Greater Western Sydney.

2. Internal Analysis of University of Wollongong-
Strengths:
The University of Wollongong has been standing and holding its position in the top most
universities of the world because of its best and qualified teaching faculty and its strategic
maintenance of the university. It holds great reputation for providing the best undergraduate
studies. This organization has been providing the bachelors and masters degree in not only one
subject but in various types of subjects related to sciences, social sciences, economics, research
engagement and many more. This firm does not only focus on the teaching facility to the
students but also helps to improve people’s thinking, knowledge and skills so that they stand
high in the society. This teaching organization’s main strength is that bit is one of the best
teaching faculty holder in the whole of Australia and not only this it is the only industry that
provides students with high standard living by taking low cost for it (Uni Reviews 2019). This
firm has a well structured building which is the most attracting part for a university. This firm
not only focuses on teaching facilities but also take concern about the advancement in the social
changes of the society ad provides scholarship facilities to the growing and talented students. It
can be said that this firm has many strength because of the vast area of mission that it covers.
This firm has superb facility with beautiful and modern landscape than another university in
Sydney. This firm also posses’ beach which are clean and beautiful.
Weakness:
It can be said that the major weakness of the University of Wollongong is that it does not provide
any transport facility for its students. Since the firm lies in Wollongong which is nearly
80kilometers from Sydney and houses of Wollongong are too expensive so this becomes an issue
for the students (Uni Reviews 2019). It can be said that the lectures that are given by the
professors of this university are very fast and not possible for every student to cope up with it. So
the teaching process of this firm is nearly not as good as its teaching staff.
3. External analysis:
Opportunities and threats:
This firm has an opportunity to grow more and develop those factors of the firms that can
enhance the organization’s growth. The threat that this company possess is the market strategies

that are adopted by the other universities of Australia which gives great competition to this firm
(Valuationacademy.com 2019).
Analysis of University of Wollongong by Porter’s six forces-
University of Wollongong
Rivalry among existing
Firms
 It can be said that Australian National University is
currently the main competitor against University of
Wollongong since this university also ranks in top most
research universities of Australia that gives huge
percentage of indicators of international students.
Threat of new Entrants  Universities posses a high threat of new entrants since
many firms of teachings are evolved every year that
provide same subject teachings.
 The University of Wollongong does not only provide
education but also stands for the development of the
society and people and due to this it stands at a high
position and contains significant share in the market.
Threat of Substitute
Products
 There are many universities in the Australian teaching
market which provide the same studying experience to
the students, so the University of Wollongong poses a
risk of threats coming from the other big universities of
Australia such as University of New South Wales and
Australian National University.
Bargaining power of
customers
 The University of Wollongong provides a large variety
of subjects to be taught to the students so it becomes
very nice and easy for the students to choose from
among the subjects according to their comfort ability and
desire.
 The University of Wollongong also provides high
standard living to the students at a low cost which in one

attracts the students.
Bargaining power of
suppliers
 On considering the service quality that is provide by the
University of Wollongong it can be said that it can
maintain a strong base which will enable this university
in attaining quality and prompt necessities from their
suppliers and provide services of high quality to the
Australian University market.
Bargaining power of
complementors
 The complementors are the service industry that can hurt
or benefit this firm while competing in the teaching
industry which depends on the situations. The business
of the University of Wollongong can be positively
affected if this industry booms for complementors.
Pestle analysis of University of Wollongong-
University of Wollongong
Political It can be said that the political environment of Australia is
stable and the University of Wollongong has been standing
at a high position due to the political stability(Churchill
2019).
Economical Since the economic condition of Australia is at a very good
position so the University of Wollongong gets good
amount of students that are able to hold the fees of this
university. Economical factors give no issues to this
university. There no major political conflicts which can
harm the teaching industry’s growth(Churchill 2019).
Social It can be said that though Australia possessed some social
issues before but after the formation of various universities

in Australia the social factors have been changed and has
become relevant for providing a better social environment
(Churchill 2019).
Technological The development of new technologies has provided this
firm a great opportunity to promote itself and use various
kinds of technological methods for teaching. The
University of Wollongong has too adopted various new
technological methods to teach their students and helps
them to get good
grades (Churchill 2019).
Environmental Australian environment is good enough to allow any
industry settle itself and so for the University of
Wollongong the Australian environment provides a great
atmosphere to be stabilized. The environmental condition
of Australia is nice for the students to study and this gives
a great opportunity to the University of Wollongong to
attract students.
Legal The University of Wollongong has established itself legally
in the Australian teaching industry. This firm possess all
the legal documents that are needed by the teaching
organizations. The Australian government provides a stable
and comfortable legal environment for the industry to
business(Churchill 2019).
4. SWOT Analysis-
SWOT analysis of University of Wollongong:
Strengths:
 This firm provides the best teaching experience for the students with its wide range of
subjects. It is considered as the best and modern universities of Australia.
 This university welcomes students from around 150 nationalities and gives its students
high standard living and studying facility at low cost (Uni Reviews 2019).

Strategies to use strengths to pursue opportunities:
1. This university can use more developed technologies for providing teaching to the
students and it can start providing distance education for its various subjects. This
will improve its opportunity of getting more students and develop its teaching
while increasing its annual revenues.
2. This university can do lower its studying cost since many students wants to study
in this university and start their career through this university. So by lowering the
studying cost this university no pressure will there on its revenues since more
applications of admissions will be there. This will help the university to pursue its
opportunity to grow more.
3. This firm can provide some vehicle facilities so that it becomes easier even for
those students who come from a distant part of Australia.
Weakness:
 Though this university stands at the top position of the Australian universities the
teaching faculty has been a great issue for the students since many students are not able to
understand the lectures of the teachers.
 Since students are accepted all across the globe so this university must provide some
transport facility since the university is located in Wollongong the housing is too costly
for the students and if they take home in other area it takes long for them to reach the
university. Thus it can be said that this university has weakness in providing good facility
to each and every student (Uni Reviews 2019).
Strategies to overcome weakness:
1. There has been a very fast development in the technology so various advanced types of
technologies can be used by this university and it can also develop its teaching faculty
who would be understandable to each and every students
2. This university can provide its teaching facility in more than one language which will
again give a better opportunity to this university to grow since it admits students from all
over the world who possess various types of languages and while they come to this
university they fall into an issue of language. Thus if this firm gives teaching facility in

various other languages then it would be also an attracting point for the students of all
over the world.
Opportunity:
 This university has the opportunity to develop its teaching style more advance with the
modern technology so that it suits to each and every student.
 This university has an opportunity of providing some transport facility to its students
(Uni Reviews 2019).
Strategies to utilize strengths for minimizing threats:
1. This university should make some analysis of all its competitors and make a strong
plan through which it can provide extra facilities to the students without making any
harm to its annual income and providing those facilities which are not being given by
its competitors.
2. This university can take some more advanced steps towards making its facilities get
more advanced so that it attracts the students on a large scale. This firm can make
some more buildings to provide students with hostel facilities so more students can
get accommodation in this firm’s hostel facility since many students face problem of
lodging while studying in this firm.
Threats:
 Since there are some universities that provide a strong threat to this university like the
University of Sydney and Australian National University and some more are there.
 Threats also arise for this university because the other universities are also adopting the
modern methods and giving a powerful threat to this university. The other universities
also provide different subjects variations for the students to choose form and give the
same studying facility as that of University of Wollongong which gives a great treat to
this
university (Uni Reviews 2019).
Strategies to overcome weakness that makes this university vulnerable to threats:

1. This university can apply the strategic management scheme that would help this firm
to manage its overall work and help it to overcome many types of more obstacles that
come in its way.
2. This firm should make an analysis of its weakness and strengths and try to fulfil those
gaps that make this firm weak and also strengthen its strengths so that it stands tall
and high in the teaching industry.
Thus it can be said that if the University of Wollongong uses its strength to counter its threats by
adopting more teaching patterns and giving the students with more facilities which can attract
students towards this university. In order to remove the weakness of this university it can provide
some transport facility to the students and that too at a low cost which in turn would influence
the students to study in this high rated university that gives high employment opportunity to the
students.
5. Business Level Strategy-
Business level strategy can be said as the actions that are taken to give value to the consumers in
order to achieve a competitive advantage by accomplishing root competencies in service markets
or the individual products. Business level strategy consists of three parts which are as:
Cost Leadership- This leadership includes the strategy of becoming the leader of cost of market
or the firm. This leadership helps the firm to achieve competitive advantage by making a
reduction in the cost to the below level of industry average. This cost is then passed by the firm
owners in providing the customers with low price services and merchandise (Fast Capital 2019).
Differentiation-This strategy mainly focuses on the fact that different is good. This strategy
mainly aims to make the firm value their services and products so that the services and products
of this firm looks more impressive than the services offered by the competitors. If the firms
adopt this strategy then it can gain the market share and can defend the large pricing by the
providing unique services and products to its customers (Fast Capital 2019).
Focus Cost strategy- The strategy management of the firm by adopting the Focus Cost strategy
mainly targets over market of particular niche and after understanding that market’s dynamics
and the major requirements of the consumers within that market the firm cuts off its costs and
provide different offerings the firm tries to cover more shares of the other markets (Fast Capital

2019). Focus cost strategy includes gaining differentiation within markets of particular niches or
the cost leadership.
6. Corporate Level Strategy-
Strategy can be said to be a procedure or method that are made by the strategic management
team of an organization in order to achieve the desired goal of the firm. Corporate level strategy
is considered as the action that is taken by a firm to achieve a competitive advantage by the
process of management and selection of a combination of businesses that are competing in
various organizations or the product markets.
The importance of corporate level strategy is that it provides an effective measure for allocating
the resources of companies; improve the competitive position of a company and to establish the
expectations of businesses. Corporate level strategy consists of three parts which are as:
Strategy of Business Growth- Through this method the University of Wollongong tries to gain
more revenues from the services it provides in the market. The strategy management team of this
firm discuss about the horizontal and vertical strategy while discussing about the growth strategy
of the firm (Smallbusiness.chron.com 2019). Growth strategy mainly deals with applications that
can be beneficial for this industry.
Strategy of Business Diversification- This strategy is responsible for making various effective
and developed strategies so that the firm can do successful sales and marketing process. The
strategy of business diversification is divided into two parts
(a) Strategy of Single Business- This strategygives a limit to the number of services and
products marketed by the firm. Usually those companies use this type of strategy who
is the niche leaders.
(b) Strategy of Dominant business- This business strategy offers services of restoration.
This strategy involves the major products sale of the firm (Smallbusiness.chron.com
2019).
Strategy of Business Stability- It can be said that this firm could achieve its goals of market
share than only to scale up. The leaders of the firm can adopt the business stability strategy that
counts the existing success within an existing platforms so that the firm’s market share can be

maintained. The strategy of business stability includes the cutting of costs, process of automation
and maintains costs on distribution margins (Smallbusiness.chron.com 2019).
Thus by applying this type of strategy the firm can be able to attain growth and development.
7. Functional Level Strategy-
Functional level strategy is considered as the strategy of day to day that is applied to assist in the
decapitation of business and corporate strategy levels. It is seen that these types of strategies are
formed by the top management level. Functional level strategy is mainly involved in the tactical
decision making or operational decision making. The main three types of this strategy are as:
Marketing Strategy- This strategy mainly deals with the understanding of the needs of
consumers and makes efforts for fulfilling it. The University of Wollongong uses this strategy
and understands the needs of its students and provides services to satisfy the students (Business
Jargons 2019).
Financial strategy- This strategy covers nearly all the financial related strategy like acquiring,
planning, controlling and utilizing the financial resources of the organization. This process
involves budget creation, investment that the firm has to make, raising of capital, dividend
payment, calculating the profit and many more finance related calculations (Business Jargons
2019). The application of this strategy will help the University of Wollongong to analyse its
finance related functions and provide strategy to profit the firm.
Strategy of Production- The production strategy’s main role is to focus on the overall
production system, logistic management, operational control and planning and the supply chain
management. The main function of the production strategy is to increase the quantity of
products, enhance the quality and to reduce the overall production cost (Business Jargons 2019).
Thus if the University of Wollongong uses the production strategy then it would be able to
provide more services to the students at low cost but high profit. This strategy can raise the
capital of this firm with low cost of production and high net profit.
8. Organizational Structure and Control Systems-
An organizational structure is considered as the pattern or way through which the organizational
activities are directed for gaining the key goals of the organization. These activities are like the

making of rules, giving responsibilities and providing roles to people accordingly. This structure
is responsible in determine the way the informations flow within an organization.
In the University Council of the University of Wollongong is the Chancellor who comes after the
Vice Chancellor and the principal. Under the principal come the Advisory committees and
groups under which come the Student advisory council and the Vice Chancellor advisory team
who are responsible for the university performance and review of its expenditure and gives
rankings to the team of strategy advisory (Uow.edu.au 2019). Vice Chancellors are responsible
for taking care of the infrastructure of the firm and looks after the information technology.
Under the University council the other part is Senate Committees under which four groups are
there who are
Committee of University Education- This group is responsible for looking after the standard
and quality of the education provided by this university. This group deals with the education
policy and students academic.
University Internationalisation Committee-This team deals with the university’s student
mobility and partnerships and keeps an account of strategic alliances and transnational education
process of the firm (Uow.edu.au 2019).
Committee of University Research-This committee deals with the research integrity and the
working allocations and resource management of the firm.This group is also involved in the
committee that deals with thesis examination (Uow.edu.au 2019).
Strategic Course Development Committee-
This committee deals with the work of reviewing the quality process of the firm and provide the
new and developed ways of quality assurance and various reviewing patterns to help the firm
grow (Uow.edu.au 2019).
9. Financial ratios-
ROA 2017 2016
Net Profit 84974 49660
Total Assets 1144983 1083123
ROA 7.4% 4.6%

As per the above table the ROA in the year 2016 was 4.6% which has been raised to 7.4% in the
year 2017.
ROE 2017 2016
Net Profit 84974 49660
Equity 1144983 1083123
ROE 7% 5%
As per the above table the ROE in the year 2016 was 5% which has been increased to 7% in the
year 2017.
Current Ratio 2017 2016
Current Assets 541557 563422
Current Liabilities 200866 1849033
Current Ratio 2.696111 0.304712
As per the above table the Current Ratio in the year 2016 0.304 which has been increased to 2.69
in the year 2017.
10. Miscellaneous issues-
The University of Wollongong comes in the category of teaching industry and since there are
many universities coming in the market so this firm possess a strong and powerful competition in
the teaching industry since these coming up universities also provide the same services as that of
the University of Wollongong so it has to face a tough and competitive market.
With the development of the technology many advanced and developed technological
equipments to enhance their industrial work. The developing universities are also using the
advance technology for their business and so does this firm. It has been gaining advantage with
developed technology and this has been impacting positively on this industry.
This firm has been using good strategy management and has been successfully applying the
globalisation strategies and making growth vastly.

This organization has a strong and powerful network system which helps the organization to
grow.
It is known that unrelated diversification provides more sense than related diversification
because the organization is able to share it some capabilities to grow. So it can be said that this
firm follows the unrelated diversification.
Product bundling is a process that is followed by this firm since product bundling means
adopting new concept of market in which bundles attract consumers and they start buying it in
bundles.
This firm does follow the strategic alliance to grow and stand in this high competitive market
while it remains as an independent organization.
Recommendation:
From the above discussion and analysis of the financial ratios it can be understood that the
financial position of the company is in a good state and the investing in the company will be a
good decision. The investors will get good return on their investment in the company.
Conclusion-
Thus this report consists of the various strategies that are followed by the University of
Wollongong to be a successful firm in the teaching industry and stand at a powerful position in
the market and rank itself in the top most universities of the world. This report has depicted the
various rules and regulations that the firm follows and has also described the firm’s mission,
goals and vision. This report can be said as the research essay on the University of Wollongong.
Thus this report is an analysis of the various types of strategies followed by this industry which
makes it stand high in the market and posses a strong and powerful position in the teaching
industry. The whole report can be said as a strategic analysis of the major issues, requirements
and discussion of its structural formation and structure of the organization. This report signifies
the various organizational authorities and their respected jobs related to the firm and their
respected roles to enhance the growth of the firm.

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