UNL003 Professional Development: Portfolio on Career Goals & Skills

This document presents a professional development portfolio, encompassing career goals, current reality assessment, and a SWOT analysis. The portfolio begins with a job advertisement analysis, detailing industry information and required skills for a marketing executive role. It includes a summary of the company background, person specifications, remuneration, and job market overview. The current reality section features feedback from personal and professional contacts through 'Ask 5 People' surveys, highlighting strengths in self-management and teamwork, alongside areas for improvement in business awareness and communication. A SWOT analysis identifies strengths such as education and experience, weaknesses like being less social and difficulty saying no, opportunities within the marketing field, and threats including Brexit implications and competition. The portfolio serves as a foundation for interview questions based on its content. Desklib provides past papers and solved assignments for students.

PORTFOLIO:
Professional Development
STUDENT NAME: _________________________________
STUDENT NUMBER: _________________________________
Project
Section 1: Career Goals
1. COPY AND PASTE YOUR EXAMPLE JOB ADVERT HERE

REFERENCE:
Indeed, (2022), Marketing Job Executive [Online] Available Through
<https://uk.indeed.com/Marketing-Executive-jobs-in-London?vjk=cec2002606f4a7fe>
2. COPY AND PASTE INFORMATION ABOUT THE INDUSTRY HERE

REFERENCE:
Prospects, (2022) Marketing industry [Online] Available Through
<statista.com/statistics/284980/advertising-and-marketing-industry-gross-value-added-gva-in-the-uk/>
SUMMARY
 company background
information
Vitabiotics is the company which is providing
food supplements and vitamin products from the
last 45 years. It's headquarter is situated in
London, England, United Kingdom.
 the physical, psychological,
educational and emotional
characteristics and demands of
the role, ie. Person specifications
 Candidate should have relevant degree in
educational level.
 He/She must have relevant experience of
2 to 3 years in marketing field.
 Candidate must have attention skills in
details
 He/She should have excellent technical
writing skills.
 Required skills of performing multiple
task at a time and meet the deadlines.
 He/She is required to work within a
small team in a hands on, fast paced

environment.
 The applicant must have deep
knowledge of branding along with the
contribution in the entire efforts of
marketing.
 remuneration, opportunities for
personal development and
benefits
£25000 - £35000 a year
 geographical location London, England, United Kingdom
 an overview of the health of
industry (job opportunities in the
current market)
It has been analyzed that the degree of
marketing is flexible in nature and it provide
several of opportunities to the candidate in the
different areas.
From a recent research, it has been concluded
that above 80% graduate and post graduate
people are employed in marketing field.
There are lots of opportunities available in the
marketing field. From the above research, it has
been found that the industry of marketing in
United Kingdom is constantly increasing from
the year 2010 to 2019. I am so confident that I
will definitely get the job in the same industry
because of my skills, experience and education.
Along with this, It has been also found that the
marketing executive is the most important part
in each and every company as it6 leads to the
generation of revenue in the organization. It
state that the health of marketing executive will
always be positive.
Section 2: Current Reality
3. ADD PHOTOS OF YOUR ASK 5 PEOPLE SURVEYS HERE – PERSONAL
Personal Development in Professional Settings

Ask 5 People
Below are five questions that I would like you to answer based on your perception of me. I have chosen
you as one of five people whose opinions I trust, value and respect. I hope and expect you to be honest.
This will probably take about five minutes of your time.
Thank you
Name:
What one word or phrase describes me best?
Experienced
What do you think is my greatest achievement?
My qualification
What do you value most about me?
Thought
What one thing could I change for my own benefit?
Taking decisions more calmly
What do you believe to be my greatest strength?
Education and training
Personal Development in Professional Settings
Ask 5 People
Below are five questions that I would like you to answer based on your perception of me. I have chosen
you as one of five people whose opinions I trust, value and respect. I hope and expect you to be honest.
This will probably take about five minutes of your time.
Thank you
Name:
What one word or phrase describes me best?
Creative
What do you think is my greatest achievement?
Beating sales target
What do you value most about me?
Sense of humour
What one thing could I change for my own benefit?

Adapting the circumstances rather than over-thinking them
SUMMARY
Personal Feedback Data:
My family and friends think that I am less social and there is lack of patience in me. This feedback is
matching with the feedback which I receive from my colleagues. When I have to take any decision, I got
too nervous. Along with this, I also get positive feedback as well which state that I am highly confident
and dedicated to my work and my sense of humour help me in completing the assigned tasks.
SOURCE 1: ASK 5 PEOPLE SURVEYS – PROFESSIONAL
Personal Development in Professional Settings
Ask 5 People
Below are some questions that I would like you to answer based on your perception of me. I have chosen you as one
of five people whose opinions I trust, value and respect. I hope and expect you to be honest. This will probably take
about five minutes of your time. Thank you
Name:
1. What one word or phrase describes me best?
Hard Working
2. Which key skills or traits do I have that you value most as my employer/colleague?
Complete the tasks by meeting the deadlines.
3. What one aspect of my work performance could I improve on in order to help my career
progression?
Presenting more queries.
4. How would you rate me on the following:
1 – Excellent 2 – Fairly Good 3 – Competent 4 – Needs Improvement 5 – Needs
Attention
Self-management
(The ability to work
without supervision) 1 2 3 4 5
Team-working
(Gets on well and works
collaboratively with
others)
1 2 3 4 5
Business and customer
awareness
(Understands the industry
and the customers’ needs)
1 2 3 4 5

Communication and
literacy
(Both written and oral
communication)
1 2 3 4 5
Application of
Information Technology
(Able to use work related
technology effectively)
1 2 3 4 5
Personal Development in Professional Settings
Ask 5 People
Below are some questions that I would like you to answer based on your perception of me. I have chosen you as one
of five people whose opinions I trust, value and respect. I hope and expect you to be honest. This will probably take
about five minutes of your time. Thank you
Name:
1. What one word or phrase describes me best?
Energetic
2. Which key skills or traits do I have that you value most as my employer/colleague?
Loyalty
3. What one aspect of my work performance could I improve on in order to help my career
progression?
Try to do important tasks first
4. How would you rate me on the following:
1 – Excellent 2 – Fairly Good 3 – Competent 4 – Needs Improvement 5 – Needs
Attention
Self-management
(The ability to work
without supervision) 1 2 3 4 5
Team-working
(Gets on well and works
collaboratively with
others)
1 2 3 4 5
Business and customer
awareness
(Understands the industry
and the customers’ needs)
1 2 3 4 5
Communication and
literacy
(Both written and oral
communication)
1 2 3 4 5
Application of
Information Technology
(Able to use work related
technology effectively)
1 2 3 4 5

Personal Development in Professional Settings
Ask 5 People
Below are some questions that I would like you to answer based on your perception of me. I have chosen you as one
of five people whose opinions I trust, value and respect. I hope and expect you to be honest. This will probably take
about five minutes of your time. Thank you
Name:
1. What one word or phrase describes me best?
Innovative
2. Which key skills or traits do I have that you value most as my employer/colleague?
Self reliance
3. What one aspect of my work performance could I improve on in order to help my career
progression?
Setting clear goals
4. How would you rate me on the following:
1 – Excellent 2 – Fairly Good 3 – Competent 4 – Needs Improvement 5 – Needs
Attention
Self-management
(The ability to work
without supervision) 1 2 3 4 5
Team-working
(Gets on well and works
collaboratively with
others)
1 2 3 4 5
Business and customer
awareness
(Understands the industry
and the customers’ needs)
1 2 3 4 5
Communication and
literacy
(Both written and oral
communication)
1 2 3 4 5
Application of
Information Technology
(Able to use work related
technology effectively)
1 2 3 4 5
SUMMATION OF NUMERICAL DATA:
Self-management- Strength I receive the three respondents as excellent and
fairly good as an overall score. It state that I have

capability of managing the entire work by own.
Team Working - Strength All the three respondent rated me fairly good and
excellent in team working. It means I have
effective skills to work collectively.
Business and Customer Awareness-
Improvement needed
I do not receive good rating in business and
customers awareness from all the three
respondents. Hence, I have to work on these
skills and have to improve it.
Communication and Literacy-
Improvement needed
All the respondents state analyze that the my
communication skills are not so good and they
had provided competent ratings. It means I have
to work on my communication and literacy skills.
Application of Information
Technology- Strength
I receive excellent rating on the application of
information technology. That's why it is consider
as my strength.
Q1. What word best describes me ?'
Innovative, Energetic, Hard working (personal Quality)
Q2. What is the skill or trait which you value most for me as the colleague or employer ?
I like to take challenges (Personal quality), Multi tasker (skill), Trustworthy (personal quality)
Q3. What is the one thing in my work performance which I can improve ?
Try to do important task first (Personal Quality), Be social (Personal quality)
5. SWOT ANALYSIS
4 x Strengths 4 x Weaknesses
Intern
al
 My education level and training is
related to the marketing field. Hence, it
will work as my strength and help me
in getting the best possible opportunity.
 I have abilities to to adopt the new
innovative technical skills related to
computer.
 I have 2.5 years of experience in the
same filed. Hence, I can perform the
tasks of marketing executive in a well
effective manner.
 Because of my working habit, I am not
so social person and I don't like to
attend any social function in the society.
 I am not so good in saying the No. I do
not have ability to say no to any task to
anyone.
 I got nervous at the time of taking any
effective decision.
 I am not able to keep the timings as per
the requirements.

 I have develop a good and effective
relationship and network with my
clients which is also consider as my
strength.
4 x Opportunities 4 x Threats
Exter
nal
 The field of marketing has a wide scope
and it provide several opportunities to
me to grow in my field.
 My job state that I have to work under
the marketing manager which implies
that I can learn a lot from it.
 All the job benefits are covered in my
current job which will highly motivate
me.
 I will get the training of management in
the respective company which aids to
the development of my current skills.
 Due to COVID-19, the employment rate
get decrease.
 Several of rules and regulations are not
clear for foreigners due to the impact of
Brexit.
 Higher dynamic and talented candidate
is required for the respective profile.
 There are several number of applicants
are available for a few number of
vacancy.
Summary of your Strengths and Weaknesses
(Label the skills, knowledge, qualities, and experience)
My manger and colleagues have pointed almost the similar points for me as my strength. My strengths are
important for my linked job role as I am a multi tasker and the job role of HR requires me to do many
things at one time like providing training, recruiting the right person, resolving conflicts and many other. I
also have the strength of problem solving where I can resolve the issues of my employees in an efficient
manner.
My weakness lies in my inability to handle pressure as I am also unable to say NO. But my strength helps
in overcoming my weaknesses.
Summary of your Opportunities and Threats
6. COPY AND PASTE DETAIL ON YOUR DEGREE HERE

REFERENCE: Arden Berlin BA Business Marketing Module Brochure, (2022), [Online] Available Through
<https://en.calameo.com/books/005756127332e8845899b>
SUMMARY
Degree Title and
Duration: BA (Hons) Business (Marketing)
4 years
Pathways into
Employment:
Business marketing involve higher employment opportunities because of high trends
in retail and marketing industry.
Skills
Developed:
 Good business communication skills
 Synthetic and marketing abilities
 Decision making skills
 Capabilities of managing the tasks and perform multitask
 Efficiency of solving financial and numerical issues
Modules of
Interest:
 Business management
 Marketing communication
 Business strategy

Overall
Comment:
This degree help me in developing my efficiency which I can use to develop myself
in my career domain.
Section 3: OPTIONS FOR PROGRESSION
7. COPY AND PASTE YOUR LINKEDIN PROFILE HERE
INCLUDE PHOTO, HEADING, SUMMARY, EXPERIENCE, EDUCATION, ENDORSEMENTS
SUMMARY
HEADING AND SUMMARY
Profile Picture It's my professional picture which state that I am a serious
and devoted kind of person.
Headline I am seeking for an opportunity of marketing executive in
which I can use my efficiency and skills to perform job role.
Summary (About) I would like to get the job of marketing executive as it help
me in developing my career in marketing industry.
Suggestions for Improvement I can make improvement in myself by getting job of
marketing executive.
EXPERIENCE I have completed my academics in marketing
and now I want to develop my career in
marketing field.
Jobs included The job I have done is related to the marketing field.
Relevance of jobs
Information included
Suggestions for Improvement I have to improve my work by working in the marketing
industry as it will help me in gaining the position of being
an marketing executive.
EDUCATION I have completed my studies at Arden
University, Berlin.

Institutions Included Arden University, Berlin
Information Business Administration and management
Relevance My degree is related to the job profile which I wish to get.
Suggestions for Improvement I am able to perform the facet of growth and development in
being a marketing executive.
SKILLS/ENDORSEMENTS Team leadership, managing documents
Relevance of
skills listed
Above mentioned skills are being use in the job role of marketing executive.
Range of
skills
I have accounting skills, IT skills and team leadership skills.
Suggestions
for
Improvement I have to work to gain higher skills apart from the skills mentioned above.
8. COPY AND PASTE EMPLOYABILITY SCHEME DETAIL HERE
Explain how this
source will help
you
I have to prepare industry exposure timetable to become a successful marketing
executive.
REFERENCE:
LCA London Ltd. (2022), Employability [Online] Available Through
<https://web.arden.ac.uk/undergraduate-programmes-in-germany?
source=google&medium=cpc&campaign=arden-de-study-in-germany-search-
india&term=university
%20berlin&gclid=EAIaIQobChMIoKf3oZft9gIVHpJmAh0JEwoXEAAYASAAEgL
BDfD_BwE>
9. COPY AND PASTE ADDITIONAL RESOURCES (e.g. VLE)
Explain how this
resource will
help you It helps me in gaining the training and learning opportunities to be made available.
REFERENCE:
VLE (2022) [Online] Available Through <https://csc.gov.in/vle>
10. COPY AND PASTE ADDITIONAL RESOURCES (e.g. DIGITAL LIBRARY)
Explain how this
resource will
help you I will get reference of several sources by learning from this source.

REFERENCE:
British Library, (2022) [Online] Available Through <https://imagesonline.bl.uk/>
11. COPY AND PASTE ADDITIONAL RESOURCES (e.g. CAREER HUB)
Explain how this
resource will
help you On career zone there is E – Hierability which will hep me in improving my LinkedIn
profile.
REFERENCE:
Abintegro (2020), E-Hireability [Online] Available Through
<https://www.abintegro.com/Resources/imodule/M21.aspx>
Explain how you will tackle your Opportunities and Threats
(Label the skills, knowledge, qualities, and experience)
Section 4: WAY FORWARD
SMART STEPS:
12. COPY AND PASTE RELEVANT RESOURCES HERE
SMART Objective 1:
To increase knowledge of
Vitabiotics company deals with Vitamin and food supplements. It is
important for marketers to do marketing activities which result in the

industry by gaining
experience.
generation of revenue. I will take some professional classes in order to learn
the brief of this industry so that I can perform these tasks.
I will try to implement my knowledge while evaluating the knowledge of
people so that I can influence them to buy the products.
The success of this can be measured by the success of marketing activities
which will performed by me. It will meet the SMART criteria.
SMART Objective 2:
To learn information
technology in order to
maintain customers
database.
It is necessary for me to learn the basics of information technology so that I
can maintain the database of the clients. I can develop this by undergoing a
diploma course so that I can improve myself and perform my job role
effectively. I will make sure that I will learn this and regularly repeat this
practice so that I can become expert in this. I will develop this skill within 3
months and it will meet my SMART objectives.
SMART Objective 3:
To become organized,
calm and build ability to
handle pressure.
It has been found as essential for me to learn how to handle pressure and
work under the pressure with full efficiency. For this, I have to gain patience
level so that I can become calm and composed with my work. My judging
criteria shall be my performance during the stress as this will only truly
reflect my overall development of this objective.
Portfolio Checklist
Section 1: Career Goals
1. EXAMPLE JOB ADVERT
Reference
2. INFORMATION ABOUT THE INDUSTRY
Reference
Summary of job advert and sector
Section 2: Current Reality

3. ASK 5 PEOPLE SURVEYS – PERSONAL
Summary of personal feedback
4. ASK 5 PEOPLE SURVEYS – PROFESSIONAL
Summary of professional feedback
5. SWOT Analysis
Summary of your Strengths and Weaknesses, Opportunities and Threats
6. DEGREE RESEARCH
Reference
Summary of degree
Section 3: OPTIONS FOR
PROGRESSION
7. LINKEDIN PROFILE
Summary of heading
Summary of experience
Summary of education
Summary of endorsements
8. COPY AND PASTE EMPLOYABILITY SCHEME DETAIL HERE
Explanation how this source will help you
Reference
9. ADDITIONAL RESOURCES (e.g. VLE)
Explanation how this source will help you
Reference
10. ADDITIONAL RESOURCES (e.g. DIGITAL LIBRARY)
Explanation how this source will help you
Reference
11. ADDITIONAL RESOURCES (e.g. CAREER ZONE)
Explanation how this source will help you
Reference
Explanation of how you will tackle your opportunities and threats

Section 4: WAY FORWARD
12. RELEVANT RESOURCES
SMART Objective 1
SMART Objective 2
SMART Objective 3