UNL1002 Business Environment: Analysis of Ocado Group PLC Strategy

This report provides an analysis of Ocado Group PLC's business environment, examining the effects of technological change, business ethics, corporate social responsibility, and decision-making processes. It evaluates how technological advancements, such as AI and data analytics, impact Ocado's operations and competitive advantages. The report also assesses the influence of business ethics and CSR on the company's brand image, sales, and operational costs, highlighting the importance of ethical practices and social responsibility in modern organizations. Furthermore, it explores various factors that affect decision-making within the organization, including risk propensity, communication, technology, economic status, and market costs. The analysis concludes that both internal and external factors significantly shape Ocado's business environment, necessitating proactive strategies to navigate challenges and capitalize on opportunities for sustainable growth and competitive advantage.

OCADO GROUP
PLC

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
1.) Evaluate effect of technological change on organisation and its technologically strategy....3
2.) Assessing impacts of business ethics and corporate social responsibility on modern
organisation.................................................................................................................................4
3.) Define what affect entire organisation at a time of taking decision and its impacts on
company......................................................................................................................................6
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Business environment refer to a term that can relate with those forces who affect an
ability of company to make and handle relationship with customers. Its nature is uncertain as it
can change suddenly. It encompasses those area that influence operations of organisation such as
stakeholders, competitors, new industry trends, social and economical change, government
regulation and so on(Brink and Esselmann, 2020). Basically, it helps in identify various
opportunities that brings a competitive edge in business. It also coping sudden changes and
tapping useful resources which is highly beneficial for entire company. In this report chosen firm
is OCADO GROUP PLC, it is a online retail grocery solutions and logistics company that can
deals in across globe. Its headquarters is in Hatfield, England, UK. This report will cover
examine those impact that occur in company due to technological change, impact of business
ethics and CSR on modern business and impact of decision making in company.
MAIN BODY
1.) Evaluate effect of technological change on organisation and its technologically strategy.
A change in technology make out several benefits and opportunities to grow. It helps in
generate new product and service in market place which helps in making new segment for
fulfilling demands of customers(Davani, 2020). Basically this process can enhance productivity
and maximise business cost.
Impact on technological change on firm
OCADO company can utilize artificial intelligence , analytic data and information and
equipment learning. Because these platform is beneficial to focus on food clients and satisfy their
needs and wants that can manage suppliers orders accordingly. In case of changes in technology
most of buyers get feedback related to items, they also easily compare price in terms of other
competitor and identify information which is beneficial to them. This respected company is
changing due to rising technological advancement and organisation try to adopt this as it also
create many risk but brings several opportunities to grow. The growth of business technically
improves demands of consumer in market and retailers consume more power related to influence
taste and preference of customers. This modification affect business in a positive way. Fir
instance: offer order online, review points etc., it is accessible of delivery shopping for person

those who generally avoid to goes in supermarkets due to pandemic. Self checking and checkout
system is also beneficial because it saves the precious time of potential clients.
Influence of technology strategy on competitive benefits.
The main aim of OCADO is to change manner for world shopping. This improve clear
strategy such as continuously transform or re innovate industry and creating shopping experience
of customer is better and easier that make efficiency in whole evolution process.
A technological strategy and information technology create a extreme better effect on
competitive benefits in terms of differentiation and cost, such changes affect value activities. It is
effective as it assist to make quick delivery, short queues, digital displays and so on. Following
are the technological strategies that bring competitiveness in industry.
 Cost leadership: It refers to a factor which is very useful in industry for bring a growth
at a competition level(Drezner, 2019). This can consider lost operational cost that drive
size, scale and scope of cumulative experience. The main focus of this is to acquire
competition based price for targeting a narrow market. In case of OCADO PLC,
company use this strategy because its increase competition level in market through make
a cheapest price of the product as it is helpful in attracting every class of customer that
generate extreme revenue in company.
 Differentiation: It determines a approach which can be useful to improving an
experience of targeted customers. It provide something different and unique that aids to
enhance various competitors in market. In case of Ocado plc, this organisation use such
strategy as it assist to explore alternate methods that can be use for satisfying individual
demands through differentiated items. This unique feature brings a competitive advantage
in industry.
2.) Assessing impacts of business ethics and corporate social responsibility on modern
organisation.
There is a interconnection between these two terms as CSR concerned about specific
industry obligations and regulation on society whereas ethical issues is a broader construct that
encompass such commitment through staff members, suppliers, customers and several stake
holders(Goddard, Thwaites and Gibbs, 2018). Business ethics is essential for modern form as
due to this employee can easily make a decision which is beneficial in enhancing productivity
and boosting morale.

Ethical impact on business
 It is an essential skills that is highly required in every ethical program, by help of dighital
communication and technologies made a easy way to identify missteps. A high honesty
and integrity is important as it is helpful for professional and create a connection between
ethics and success.
 This focuses on improving employee morale and loyalty that gives a strengthen to
management team (Moochhala and Bhogal, 2020). Basically, this operation is directly
connect with company growth in respect to long as well as short term.
 It also enhancing certain laws that create behaviour beyond control of government. This
can improve integrity and gaining trust.
 An insufficient ethics affects performance of company staff . Because , due to this
people also breaking those rules and regulation which has broken up by their leaders this
can damage company as it derive poor performance of employees .
 It affects creditability of business in terms on its reputation. Company can lose their
respect from general public as well as staff members . This outcome generate decreasing
sales and also create harm on financial activities
Responsible socially in corporate world is more important as it assist in boosting image of brand
as well as company. Following are its impact on business.
 Enhancing sales: This is very significant element that can generate through corporate
social responsibility(Purwanto And et.al., 2019). This can improve bottom line of
corporation. In case of Ocado, company can focuses on making corporate image through
maintain healthy relations with customers and staff members. Then this can converted
into sales, generate interest in business stock and make a consumer loyalty.
 Improve quality and productivity: An activities related to CSR create a positive
implication on brand strengthening. Due to this, marketers are highly engaged with lots
of people by uniqueness of product and this can convert into positive response. In case of
respected business, the relationship of CSR and financial activities create a extreme value
for shareholders, this can increases morale and more committed workers.
 Enhance image of company : Corporate responsibility can directly influence image as it
can observed and enhance company strategies this can affect profitability and raising

industry development. These kind of strategies involves generate activities that add up
values in product and services of business. In context of organisation, CSR affect whole
business image by making equity of brand and this can generate a positive image in the
mind of customer.
 Save operational costs: The changes in cultural and operational activities can lead several
opportunities growth for new development of the product(Royo And et.al., 2018). In
context of company, CSR initiate cost reduction through producing economic as well as
environmental advantages for reducing the energy consumption. This can maintain
different methods and decreasing cost generally in space of working.
3.) Define what affect entire organisation at a time of taking decision and its impacts on
company.
There are many elements that influence power of decision making of whole business. In
case of respected grocery retail markets following are the factor that can affect industry:
 Risk propensity: It can define a current tactics of individual that show degrees for taking
various chances in respect to loss risk. In case of respected industry, this element affect
the decision making because most of individuals fails to examine their risk tolerance this
can create implication on delegation of authority. Due to this, business create conflicts in
taking decisions which is highly beneficial for company.
 Communication: It refers to a procedures of sharing and transferring information ,
knowledge, ideas in between huge crowd. It simplifies the way for attracting lots of
people at one time. This can be used in promoting goals, aims of company to increase
profits. In context of Ocado group, it plays a central role as it can strengthen strong
connection between staff members and stakeholders that can provide numerous benefits
like take effective decision, solve crucial problems very fast workflow steady etc.
 Technologies: It is a system or device that can improve scientific knowledge(Singh and
Gaur, 2020). In this modern world technology changes in a rapid mode which is helpful
in every industry as people can run according different trends which is highly
acknowledgeable in country. In respected business it can increase information collected
that can need by organisation. Innovation in techniques shapes according to customer
engagement with particular brand. Now a days clients are increasing and try to monitor

shopping experience. Thus, this system is biases in nature and less accurate that increases
shoppers convenience.
 Economic status: It determine a system which helps in facilitating and involving
production and providing different resources(Yusliza And et.al., 2020). Based on
economy company can easily know that what items to promote, price specified and so on
which is helpful in expanding whole industry across different nations. In company, an
increasing trends and fluctuation in entire economy assist a manger to take those
decisions which is highly beneficial for firm. It generally involve increasing employment,
boosting confidence and changing inflation and interest rates. Thus, this is helpful in
attaining business goals which is genuinely recommendable as this can generate business
success.
 Cost of market: It is a price related to service and asset that can fluctuate according to
demand and supply of market. In simple terms, it define those expenses which is highly
require at the time of product selling and advertise image of company. This is totally
depend on time, labour and money. In case of company, pricing strategy is very
important as this is effect market wide sales. It is a major influencer that can affect
customers as well as employee for making an effective procedures of decision. This is
highly important for enhancement of sales volume and generating revenue that increase
future business success.
Hence, there are various issues that can affects the whole decision making procedure of business
as it involves various factors that can be discusses above. For making an effectiveness in
business all the staff members have to focus on tackle business environment because this
can create lots of conflicts in market.
CONCLUSION
From above analysis, it is conclude that environment of organisation can affect due to
internal and external factors. Sometimes it affects in a positive way and also in a negative
manner. Due to this, the operational and organisation working capability has changing. Above
report define that how technological change affect company projects that relate with a source of
competitive edge and some business ethics that affect entire company. An organisation typically
make a plan for its investors that helps in money making. This procedure of firm can controlling
whole progress and accordingly set up different targets. These kind of sudden changes create a

great implication on working procedure of industry, it is a way that lead from failure to success.
Through intrinsic and extrinsic elements company can analyse timely needs so that it can
measure complete performance and losing interest among parties. Thus, it is essential for every
organisation as it gives a positive success in near future and make a competitive edge.
REFERENCES
Books and Journals
Brink, A. and Esselmann, F., 2020. Value Positioning and Business Ethics: Keeping Promises as
Business Legitimation. Handbook of Business Legitimacy: Responsibility, Ethics and
Society, pp.297-309.
Davani, M.R.E., 2020. Business ethics (pp. 182-199). De Gruyter Oldenbourg.
Drezner, D.W., 2019. Technological change and international relations. International
Relations. 33(2). pp.286-303.
Goddard, J., Thwaites, A. and Gibbs, D., 2018. The regional dimension to technological change
in Great Britain. In Technological change, industrial restructuring and regional
development (pp. 140-156). Routledge.
Moochhala, M. and Bhogal, T.S., 2020. The Unique Aspects of Organisation Development in the
Social Sector. NHRD Network Journal. 13(3). pp.359-369.
Purwanto, R.M. And et.al., 2019. Study the importance of business ethics and ethical marketing
in digital era. Journal of Critical Reviews. 6(5). pp.150-154.
Royo, E.R. And et.al., 2018. Web knowledge turbine as a proposal for personal and professional
self-organisation in complex times: application to higher education. Journal of
Information Technology Research (JITR). 11(1). pp.70-90.
Singh, S.K. and Gaur, S.S., 2020. Corporate growth, sustainability and business ethics in twenty-
first century. Journal of Management & Governance. 24(2). pp.303-305.
Yusliza, M.Y. And et.al., 2020. Effects of supportive work environment on employee retention:
the mediating role of person–organisation fit. Industrial and Commercial Training.
Zahra, K., 2018. An exploratory case study on the use of data and analytics to drive managerial
decision-making in a large organisation (Master's thesis, University of Malta).