The Significance of Creativity for Competitive Advantage in Business

This report elucidates the critical role of creativity in business development, emphasizing its importance for competitive advantage, fostering a positive organizational culture, and boosting productivity. It highlights how creativity enables businesses to develop unique offerings, adapt to changing market dynamics, and identify new opportunities. The report discusses strategies for encouraging creativity within organizations, such as promoting open-mindedness, embracing diversity, and providing a flexible work environment. An interview with an Amazon employee further underscores the significance of creativity in a successful and customer-centric company. Ultimately, the report advocates for businesses to prioritize creativity to drive innovation, enhance customer satisfaction, and achieve sustained success in a competitive landscape. Desklib provides access to this report and many other solved assignments.

INTRODUCTION
Creativity is essential for the business which provides the ability to a person for developing new
as well as imaginative ideas and making efforts to turn them into reality. Creativity is important
for the business which helps them to offer a creative solution for developing the creative
environment. It promotes employees for purpose of thinking outside of the norms as well as
experiments (An and Youn, 2018). On basis of this creativity, business is able to differentiate
their services from those of their competitors. For purpose of business to get success, they need
to understand the requirement of the customers and on basis of these creativity, they are able to
use their requirement in production of goods and service. For making an organisation more
creative, business needs to be adopted brainstorming stage which is important for purpose of
getting new ideas. For this, they can include the employees which allow them to identify new
ideas and attaining new opportunities in the business. For making the business creative, it is
important to focus on individuality which allow them to realise their individual values. It is
essential for a business to offer right business environment and stimulate atmosphere to the
employees in order to make them focus for their work and develop new ideas. This project report
includes an explanation of the creativity and reason for its importance for the business. It also
consists of reasons for which an organization needs to be creative and also needs to encourage
creativity in their organization. It consists of different benefits to be attained by an organization.
MAIN BODY
Creativity in the context to the business can be described as the way of thinking that challenges,
inspires as well as assist different people for purpose of finding out different innovative solution
for creating opportunity from problems. It provides the reason for which the company is finding
out new solutions and also it is a reason for inspiration and innovation. Creativity is essential for
a firm in order to gain a competitive advantage. In today’s time, competition is at its peak which
makes it difficult for the business to survive (Aylesworth and Cleary, 2020). In order to
overcome of competition, business needs to adopt creativity in their organisation which allows
them to make their offering unique and attractive. Creativity is essential for the business in order
to get success at the workplace. On basis of this creativity, individuals are able to develop new
as well as innovative ideas which allow them to overcome of the challenges to occur in the
business. These allow the business to ensure differentiation in their offering and also make them
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able to compete with the competitors. The business environment in the present time is changed
over time as constant changes occur in the environment. As a result, business professionals need
to make quick changes in their strategies and also it allows them for purpose of developing new
strategies for overcoming of problems. Creativity is essential for businesses as it not only helps
them for purpose of overcoming of existing challenges but also assesses the opportunity to find
out new ways to think ahead. On basis of brainstorming as well as the creative thinking process,
it is difficult for the business to identify new, improved as well as exciting ideas which are
required to meet current as well as future needs (Calver, 2020). Creativity is important for
business as it provides access to businesses for identification of new opportunities, allows them
to embrace different challenges, stimulates new ideas, promotion of innovation in the business
and also improves collaboration in the business. There are different ways to be adopted by the
business for purpose of adoption of innovation in the business which helps them to improve the
overall productivity of the business. It encourages open-mindedness in the business which allows
them for purpose of trying new things. It is important for an organization to be open-minded
enough to adopt creativity. They also need to listen to the ideas suggested by the employees as
well as their colleagues. Promoting diversity is also essential for purpose of promotion of
promoting the creativity as business needs to hire employees from different background which
allow them to have different types of employees in their organisation. Flexibility at the
workplace is also essential for the business as it allow them for purpose of the motivating
employees and allow them to thinking with free minds. It is also important for business to
satisfied the employees with their offering and services.
Reason of importance of the creativity for the business
Creativity is a process that allow business for purpose identifying new ways of doing things
which helps them to make the work more unique and effective. It is one of the important
processes as it is sufficient for purpose of capturing of attention of people in the business
(Castillo-Vergara, Alvarez-Marin and Placencio-Hidalgo, 2018). Creativity is contributing in the
business for different reasons which is important for the business. There are different benefits of
creativity for the business and among which some are mentioned below:
Competitive advantage: Creativity in the business world allows them to develop a competitive
advantage in the business world. A business does not want unappealing products plain solutions,
and stale services in their organization as it does not provide them success. for purpose of getting
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success in the business, it is essential for them to develop a comfort zone, attain creativity, as
well as also needs to explore different new solutions. There are different changes to occur in the
business environment in different times. In order to overcome of competition, businesses have
only two options either they adopt creativity or they need to lower their prices. There are
different changes to be occurred in the economic condition due to which there are different new
things to occur by the market. In order to create interest in new products in minds of the
customer, businesses need to adopt new ways. On basis of creativity, the business also finds an
effective solution in less time (Cheah and Ho, 2021). These solutions are more effective and will
suit the situation of the business. Creativity helps to develop unique ideas which make the user
more interested and engage in work that will contribute for purpose of the success of the
business. Businesses also can stay ahead through creativity as it allows them to identify things to
be required by their customers. It enables them to push their boundaries and also for purpose of
retaining their own styles. It is not possible for the business to use creative thinking which allows
them to solve the problem and also it helps to create an opportunity for the business.
Create positive culture: Creativity in the business is essential as it involves a number of people
which is important for them for purpose of generating new ideas and also it provides them with
positive results. It is also important for the business to generate new ideas and also it provides
them with realistic results. A business without its people is nothing that creates problems for
them. A company which is able to understand the importance of growing as well as nurturing
creativity is contributing for purpose of a positive corporate culture. Creativity is considered as a
skill that is be developed by the organization and cannot be imposed over them. Offering right
environment in the organization is essential for purpose of promotion of creativity at the
workplace which allows employees to be more capable and also for developing a skill for
solving problems (Iturralde and Maseda, 2018). Developing an office space is not enough for
purpose of working of the business as they need to hire highly talented employees in their
organisation who can work hard and contribute for purpose of the success of the company.
Creativity is a result of inclusive, safe, and adaptive which is based on trust, experiments as well
as the encouragement of people who are curious as well as explore.
Extraordinary productivity boost: Business creativity is the result for the purpose of boosting
the productivity of the business. It is important for them in order to expand the business to
unknown territories and motivate different team members to give their best for the business and
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also provide them rewards for business. Business creativity is also important for business in
order to make people more appreciated which will boost their confidence. It is also important for
them in order to attain personal as well as professional growth. It is also important for the
business to overcome of their limits and allow them to meet the expectations of other people. It
enables people for purpose of surpassing of their limits as well as expectations which allows
them to bring something new as well as exciting (Osmani and et. al., 2022). Business creativity is
important for people as it encourages feedback generation as well as the collection of people. It
is difficult for a person to identify things that are right and wrong. Business when adopting
creativity, mistakes can be committed by the business which allows them to accept things and
also it allows them for purpose of attaining feedback. It is important for people for purpose of
boosting their potential morale at the workplace and also allow them for purpose of pushing their
boundaries as well as ideas for new perspectives.
Introduction of new product and service: Creativity is one of the important components which
allow a person for purpose of identification of new ideas and thought processes. On basis of this
creativity, business is able to develop new product as well as services in the market. These
products are completely new for the customers in the marketplace which will enhance the
experience of the customers. On basis of creativity, the focus of the business is on understanding
the needs and requirements of the customers, the problems to be faced by the in context of the
use of products or any other things (Perignat and Meloche, 2021). Creativity allows them to
develop a product that is different and also fulfils the requirement of the customers at the same
time. It will increase the demand for the products in the market and also it will increase customer
satisfaction. It also provides new ways of thinking to businesses which allow businesses to
access the number of opportunities in the marketplace. Development of a new product is a riskier
project but at the same time, it also provides access to business for new opportunities.
Interview data
For purpose of gathering of more information related to creativity, an interview is conducted of
an individual who is working in the Amazon. It is one of the creative and success organisations
which is getting success by understanding the requirement of the customers. Explanation of this
interview for this, is mentioned below:
Interviewer: What is creativity means to you?
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Interviewee: Creativity is skill which enable a person to complete a work in different and unique
manner. It is one of the essential skills to gain appreciation for complete a work and make it
different from others. In context of business, it is one of the important skills as enable business to
make their offering different from others and satisfy the needs of the customers. On basis of this
creativity, business is able to gain the competitive advantage in the marketplace (Puryear and
Lamb, 2020).
Interviewer: Is creativity important for your organisation and if yes then please explain the
reasons?
Interviewee: Creativity is important for the business which helps them to get the success in the
business. It is important for the various reasons as in Amazon, creativity is one of the essential
elements. Amazon is focusing on the serving the needs of the customers in a most creative
manner. It is also focusing on the problem to be faced by the customers which make it more
successful in the marketplace.
Explanation of different reasons for business creativity is required by the Amazon is mentioned
below:
 It helps to develop new products and service for purpose of earning more profit which is
important for the business.
 It also allows business to adopt innovation on which basis of which business needs to
introduce something new in the marketplace.
 It is also important for the business to get the competitive advantage by differentiating
their service from others.
 Creativity in the business is also essential for purpose of the increasing the productivity in
the business and also for purpose of increasing the adaptability in the business.
 This creativity is also important for the business which is also for them in order to attain
the growth and success (Škare and et. al., 2022).
Interviewer: Can you please explains the examples for the creativity in the organisation?
Interviewee: Amazon is one of the organisations which is adopting the creativity in the business
in different context which allow them to came up with the innovation in the marketplace. Some
of these examples of the creativity in the Amazon are mentioned below:
 Amazon Store: For creativity, Amazon is one of the examples of the creativity to be
adopted by the business. It is a service by the business in which they allow the different
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brands to create different brands to showcase their products for unique proposition on
Amazon. It is a platform which offering customer with the customise brand product. It is
used by the Amazon for different reason as it helps hem for purpose of capitalisation of
the different traffic sources. It boosts the organic ranking of the company and also it
increases the sales volume. It also business to introduce their products to the new
audiences who are preferring to buy offline products. It is also providing better
experience to a mobile user (Tang, Byrge and Zhou, 2018).
 Amazon is using different types of shoppable image which allow the user to choose a
product for an image clickable, allow them for featuring the products for purpose of basic
information like customer rating, price, as well as prime availability.
 Amazon also offering image with the text according to which brand now can add text
over the images which is overlayed on them. It helps them to describe the product in
more effective manner for the product to be selected by the customers. It is important for
increasing the traffic on the website.
 It is also easier for the business to upload different products in the product grid to be
features on the Amazon stores. It makes is easier for the business to hide the products
which goes out of the stock.
Method of data collection
Data collection can be described as the gathering as well as the analysation of the data which is
in accurate form from different sources for purpose of finding out the different research problems
and also for finding out a possible outcome. There are different types of the method to be used
by a person for purpose of collection of the data. For this report, methods used for collecting data
is the Interview in which an interview is conducted of the Amazon employees (Tanjung and et.
al., 2022). It is an important source which allow the user to collect the data directly from the
employees who are working in the organisation as they are more aware of the information of the
company.
Outcomes of the data:
On basis of the interview data, it is identified that creativity is important process which allow a
person to complete a work in the unique and effective manner which will provide them more
appreciation from the others. On basis of this data, it is identified that amazon is focusing on the
creativity which makes them a successful organisation and also it allows them to get the
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competitive advantage in the marketplace. It is also important for the Amazon in order to get the
competitive advantage. On basis of it, it is also easier for the business to get success in the
marketplace and also to get the more opportunities (Welsh, Ponroy and Niemand, 2022).
CONCLUSION
From above mentioned project report, it can be concluded that creativity is essential for a
business as it allow them to make their offering unique which is different from others. It allow
business managers to understand the requirement of the customers and also to implement in their
offering for purpose of satisfaction of the customers. It is also important for the business as it
assist them for introducing new product which allow them to target new segment of the
customers which provide them more opportunities at the marketplace.
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REFERENCES
Books and Journals
An, D. and Youn, N., 2018. The inspirational power of arts on creativity. Journal of Business
Research, 85, pp.467-475.
Aylesworth, A. and Cleary, R., 2020. Reawakening creativity for business leaders: Removing
obstacles. Journal of Education for Business, 95(4), pp.248-254.
Calver, J., 2020. Creativity in the business of circus. Leisure Studies, 39(3), pp.307-321.
Castillo-Vergara, M., Alvarez-Marin, A. and Placencio-Hidalgo, D., 2018. A bibliometric
analysis of creativity in the field of business economics. Journal of Business
Research, 85, pp.1-9.
Cheah, S.L.Y. and Ho, Y.P., 2021. Effect of space creativity and social climate on business
model innovation in Do-it-Yourself laboratories: the mediating role of opportunity
discovery in the case of Singapore. Technology Analysis & Strategic
Management, 33(10), pp.1171-1185.
Iturralde, T. and Maseda, A., 2018. Creativity and Family Business. European Journal of Family
Business, 8(1).
Osmani, M., and et. al., 2022. The influence of creativity on the entrepreneurial intention of
university female graduates: An SEM approach. Industry and Higher Education, 36(5),
pp.556-567.
Perignat, E. and Meloche, A., 2021. Synonymously different: Examining business students’
implicit theories of creativity versus innovation. Journal of Education for
Business, 96(6), pp.352-358.
Puryear, J.S. and Lamb, K.N., 2020. Defining creativity: How far have we come since Plucker,
Beghetto, and Dow?. Creativity Research Journal, 32(3), pp.206-214.
Škare, M., and et. al., 2022. Scientometric analysis on entrepreneurial skills-creativity,
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Tang, C., Byrge, C. and Zhou, J., 2018. Creativity perspective on entrepreneurship. In The
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Palgrave Macmillan, Cham.
Tanjung, H., and et. al., 2022, March. CREATIVITY AND INNOVATION IN SMALL
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NEW NORMAL. In Proceeding International Seminar of Islamic Studies (Vol. 3, No.
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Welsh, D.H., Ponroy, J.V. and Niemand, T., 2022. Advancing small family business studies:
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Zhou, J., and et. al., 2019. Understanding the receiving side of creativity: A multidisciplinary
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