Comprehensive Report: Demand and Supply Analysis for UNSW Sydney

This report provides a comprehensive analysis of demand and supply dynamics, focusing on the University of New South Wales (UNSW) Sydney. It begins with an overview of the company and the international education industry in Australia, emphasizing Australia's reputation as a safe destination for international students. The report delves into the market structure, identifying the education industry as a monopolistic competition. It further examines factors influencing both demand and supply, including normal goods, substitute goods, production costs, and the number of sellers. The report also discusses the elasticity of demand and the impacts of events on the industry. Through this analysis, the report offers insights into the economic principles at play within the higher education sector, particularly at UNSW Sydney.

Report

Table of Contents
INTRODUCTION...........................................................................................................................1
Main body........................................................................................................................................1
Overview of the company............................................................................................................1
Australia’s reputation as a safe destination..................................................................................2
The type of market structured......................................................................................................2
Factors that influence demand for the company’s product..........................................................4
Factors that influence supply for the company’s product............................................................5
Elasticity of demand....................................................................................................................6
Impacts of an event on the industry.............................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Demand is the principle of economic this is refers to quality of goods which means
consumers willing to buy the product at various price on a specific time. The demand curve is
describes as a relationship between price and quantity demanded (Moyo and Viegi. 2015). For
understanding the demand and supply of the product, In this report UNSW Sydney taken as an
organization. It is the University of New South Wales is an Australian public research university
located in the Sydney suburb of Kensington. This report will describe the overview of the company,
further analysis of the market structure of the industry. The study is lay emphasis the different factors
that influence the demand and supply of the product. The report is lay emphasize the different
determinants of supply and demands which describe that how this determinants influence the supply
and demand of the product. Moreover, report will discuss the demand elasticity of product and
service and also describe the Impacts of an event on the company.
Main body
Overview of the company
The university of new south Wales ( unsw) it is the public research university there
headquarter in the Sydney suburb of Kensington. University establish in 1949 and there has nine
faculties such as UNSW Art and design, art and social science, UNSW Built environment, UNSW
business school, UNSW Engineering, UNSW Law, UNSW Medicine, UNSW Science, UNSW
canberra at ADFA. University offers the bachelor, master and doctoral degrees. Univertiy have total
Administrative staff is 6,117 and total undergraduate student 32,501 and postgraduate student is
20,980 according to the data of 2014. university was ranked 3rd in Australia and 2nd in New South
Wales and also the global rank is 45th.
So this is the best university and there selection process is also unique they select the students
on the basis of performance in specialized tests. Furthermore, UNSW is offer many scholarships to
student who achieve high performance. They also built research facilities such as The Lowy Cancer
Research Centre It is the first cancer facility. University do research in childhood and adult
cancers.
Overview of the industry
The international educational industry in Australia. This industry contribute in the economy
of Australia because this is the third largest export sector and the country is provided the highest and

best service in all over the world so this is the leading industry which contribute high in the economy
of Australia. The international education industry contribute in the economic of Australia which
increased by 22% in 2017 to reach AUS$32.2 billion. The Australian Bureau of Statistics is shows
that the educational industry is increase the growth rapidly they contribute the growth profit in the
country, the latest international trade data shows the 2016 to 2017 data that describe the contribution
of international education activity to the Australian economy which shows that this increase by 22%.
Australia receive more than 600000 foreighn students in 2017 (Mwafy and Al Murad, 2017).
The educational industry contribute GDP of the nation by increase. Because the demand of
education industry is increase and the number of foreign student is increase by 13 % Australis grew
every year so its directly impact on the economy because economy is increasing quickly the
number of admission is increase, students are spent much money in their education whether in terms
of tuition, living costs, or both. The number of foreign student is it reaching a high of 624,000.
The employment ratio is also increased because the demand of education is increased every
year which is directly impact on the employment because many universities higher the best faculties
in their colleges. Further also the demand of coaching and tuition is also enhanced so many higher
educational people open their own institute it also helps to increase the ratio of employment.
Australia’s reputation as a safe destination
In the latest research it finds that the foreign students choose the Australia as a destination
place for their study. Further minister Birmingham also mention in survey of 2016 that more than
65000, foreign students prefer the Australia for the study because the main reason is that 93 % of
students feel the safe. In 2016,
The type of market structured
Australia’s is the best international education industry and it has grown rapidly in recent decades.
The industry is now Australia’s fourth largest exporter behind coal, tourism and iron ore. Australia is
the destination place for every student because they feel safe.
Monopolistic Competition Market Structure
The educational industry of Australia follow the Monopolistic Competition Market Structure.
In this market structure, The Power of demand and supply Assess the amount of goods and services
produced. In this structure companies sell the similar product in the market and the prices of the
product is slight different form other competitors also the marketing and advertising strategy is

different from each other. In this market structure the entity are neither price takers nor price makers
there are lot of competitors in the market.
In educational industry, there are many education institutes in the market of Australia. In the
other hand the market of educational seems to be full of competitions, with many educational
competitors brands and very minimum barriers of entry. Furthermore, in other hand the market is
shows the monopolistic, because of different and innovative way of education and different price of
education.
Characteristics of monopolistic competitions market structure in Australia
Product Differentiation
The education industry provides the different types of services that mean the universities
provide some different service to their competitors. Furthermore, products are differentiated such as
the product of education companies is different like based on things like service, quality or design,
prices etc (Abdul-Rahman and Badran, 2017). The product is similar of a university is close, but not
a perfect substitute for another firm. So firm can make the different services and produce and This
differentiation is necessary which gives some monopoly power to an individual company so that
they influence the market and customer by different price of its product.
Barriers to Entry
In the monopolistic market there is no entry of barriers. So this is the perfect market structure
of the education industry of Australia because the tutoring companies enter the market easily also
they cannot much generate loss and profit in their business so when they though that they exit in the
market, so they easily exit in this market. Moreover, there are neither supernormal profit nor any
supernormal losses in long run.
Number of Sellers.
In the educational industry the number of customer is high. There are also number of firms
who sell the similar type of product in the market. So each company have run in the market with their
limited market share. So the particular individual company have limited control in the educational
industry and the market.
The market leaders in the industry
There are different competitors in the educational industry the highest market leader of the
educational industry is that. The University of Sydney is also one of the best tutorial companies it s
the biggest rival of UNSW. Furthermore, The University of Sydney was founded in 1850, also they

offer the graduate and postgraduate degree to the student. and its headquarters is in Sydney, New
South Wales. The University of Sydney operates the different Colleges industry. Further, they also
have 69 fewer employees than UNSW. The market leader of the educational Industry provide
authorized undergraduate and postgraduate courses. Moreover, the colleges and Universities also
conduct the different research such as technology research, medical research etc. university fulfil
their requirements of funds by using government grants. In addition, the educational industry
generate their revenue through providing the different type of courses to students. Also, they
provide the degrees on the basis of market segment.
The educational industry provide the different products
 Bachelor's degrees
 Other undergraduate programs
 Master's degrees
 Doctoral degree.
 Research
Further, there are different companies or universities in the educational industry
 University OF sydney
 Universities of new south wales
 Universities of Queensland
 University of Melbourne
 Monash University
Factors that influence demand for the company’s product.
The university of new south Wales provide the valuable degree to their students also this is
the highest ranking industry in Australia also the demand of the product is high because the
International student choose their study destination in Australia (Herrera Parra, 2016). The
universities provide the good study facilities to their students so it leads the demand of the product.
Determinants of demand
Normal Goods
The demand of the product is high because the income of the customer is high so the
demand of product is enhances. For example, when there is an increase in the consumer's income,
there so it will be an increase in demand for a good. So the income of family is high, and they prefer

to provide the high study to their child, so they pay high money on the education so it is directly
impact on the demand of university. In other side, If the consumer’s income is falls down then the
demand of the product is reduced and there will be a fall in demand.
Substitute goods
The demand curve is affect when the price of substitute goods is increase. Substitutes are those
goods who are similar with each other, for example master degree of one college and master degree
of other college are very close substitute. If the price of one increase, the demand for the other will
increase. For example, if education classes became more expensive than there would be an increase
in demand for online classes.
Factors that influence supply for the company’s product.
Demand of the education is directly impact on the supply of the company, there is the reason
why demand and supply are related to each other when the demand is increase so company also
increase their supply to full fill the needs with customer (Altés Buch, 2016). Furthermore, the
university of new south wales has provided the best education services to the students that is the
reason the demand is increased and many students want to join this college for their better future.
Determinants of supply
Production cost
Production cost is affect the performance of the company because there are many external
influences which increase the cost of the product such as input prices, wage rate, government
regulation and taxes, etc (Beneke, Lustig and Oliva, 2015). The university of new south Wale also
face problems during increase the supply because it leads the cost of production the input prices and
also the wages rate is increase.
Number of sellers
More sellers in the market increase the market supply. The student prefers the best universities for
their study so the demand is increase and the number of students is increase so universities increase
their supply.
Elasticity of demand
Demand elasticity means it is the measures the demand of the product. A change in demand
for a good it also affects the price and supply of the good. So if the change the demand of the student
in their education is effect the prices and supply of the product. Demand elasticity helps firms to
identify the demand of the product. the potential change in demand due to changes in the price of a

good, its effect of changes in prices of other goods, so when university charges the high prices on
the product is reduced the demand of the product and also the other competitions take the advantage
to reduce their price and increase supply (Wang, Hong and Zhang, 2017,). and many other important
market factors. If the demand for a good is more elastic, in response to changes in other economic
factors, companies must use caution when raising prices.
Impacts of an event on the industry
The demand and supply is influence the productivity of the company. Demand of the
education is directly impact on the supply of the company, there is the reason why demand and
supply are related to each other when the demand is increase so company also increase their supply to
complete the needs of customer (Beneke,Lustig and Oliva,2015). If the price of one product is
increase, the demand for the other product will increase. For example, the education fees of one
college is increase, so the demand of other college is increase. It means the demand is interrelated
with supply.
Expected prices can also change the present supply of the company, because if suppliers of the
company believe that prices will reduces in the future, so they may try to sell their all products to
the customer so it is the good strategy to success the industry. Educational industry use the best
technology and also they improve technology it helps to reduce production cost and increase profit,
and also it generates the high supply (Petrisor and Cozmiuc, 2017).
The educational industry expectation that the price change,if people expect the price of a good is
reduced so they purchase the product and full fill their needs. And also the buyer are more likely to
purchase the low price of product sooner. So it also increases demand for the product. For example,
if people are expecting the price of a post graduation degree to fall then they will delay their purchase
till the price lowers. But in the case of last admission date so the buyer have no choice to pay the fees
of degree.
CONCLUSION
The conclusion is being made drawn from the above project report it describes the demand
and supply of the international educational industry in Australia. It analysis that how the educational
industry contribute GDP of the nation. The report has been described the overview of the company.
Further, study has been analysis the market structure of the industry that how the educational
industry is impact on the economy of Australia. The report has been emphasis the different factors
that influence the demand and supply of the product. The report has been described the different

determinants of supply and demands which describe that how these determinants influence the
supply and demand of the product. At the last, report has been discussed the demand elasticity of
product and service and also describe the Impacts of an event on the company.

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