Project Management Plan for Up & Running's Summer Shoe Launch

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Managing a Successful Business Project
The influence of globalization upon the business activities of UP & Running
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Table of Contents
Introduction......................................................................................................................................3
Task..................................................................................................................................................4
Conclusion.....................................................................................................................................23
Reference List................................................................................................................................24
Appendix........................................................................................................................................25
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Introduction
In the present scenario, globalisation has significantly resulted in providing the business
organisations to develop and grow their business; thereby; earning maximum profits and
benefits. It has further provided the business organisations with the opportunity to expand their
business across borders, which has further resulted in enhancing their business operations. In this
assessment, the case study of Up & Running will be taken under consideration. It is a British
retail organisation, specialised in manufacturing running shoes and other accessories. Here, a
project management plan will be designed for the company in order to launch the new summer
shoe in the market and highlight the same in the London fashion week, 2019. In addition to this,
a small-scale research will be carried out. Finally, suitable recommendations will be drawn from
the findings of the research.
3

Task
a) Establish your aims and objectives for the project. Outline objectives and timeframes
based on the scenario set.
Problem Statement
When coming up with a new product in the market, it is necessary for the management of the
shoe company to strategies and devise investigative and logical processes to ensure better and
effective progress of the project (Goffin and Mitchell, 2016). With the help of an appropriate
problem statement, the company will be able to identify and comprehend the key issues that
might arise as well as effective ways to overcome them. Here, owing to the advent of
globalisation Up & Running need to identify the market trends and customer demand prior to
creating and launching its new summer shoe; thus, getting a competitive advantage in the market.
Project Strategy
The management of the company requires considering a number of methodologies in order to
achieve the objectives of the project. The strategy depends upon the availability of resources as
well as the requirements of the project (Turner, 2016). In order to ensure the success of a project,
the following factors must be taken under consideration:
 The management of the company will carry out a small-scale primary research in order to
ensure that the best possible information is availed.
 In order to achieve suitable outcomes, the collected primary data will be analysed and
interpret with the help of effective tools that are both cost effective and contemporary.
 The respondents taking part in the research will be chosen as per the needs and
requirements of the project.
 Once the collected data are interpret and analysed, and based on the evaluation, suitable
outcomes and conclusion will be drawn.
Aim
The aim of the project is to create a new summer shoe in order to compete the ever-growing
competition in the market owing to globalisation.
4

Objective
 To analyse the impact of globalisation upon the organisation
 To identify the level of competition and demand for summer shoe in the market
 To provide suitable recommendations for the company to ensure better growth and
development
b) Produce an appropriate project management plan that includes relevant actions to meet
objectives and timeframes.
Project Cost
Activities Required Time Required Cost
(in pounds)
Total Cost
(in pounds)
Collection of the required data
related data
120 hours 20/ hour 2400
Analysing the collected data 48 hours 20/hour 960
Confirming the project 24 hours 10/hour 240
Finding the problems and results 35 hours 15/hour 525
Documenting the report for final
submission
24 hours 10/hour 240
TOTAL = 4365
Table 1: Project cost
(Source: created by learner)
Risk Assessment Plan
Risk is considered a common aspect in every business. Nevertheless, in order to ensure
successful completion of the project, it is necessary for the company to analyse the risks
associated with the project and come up with procedures to mitigate the same. He potential risks
that may arise in this project are highlighted in the table below:
No. Identification
of Risk
Prospects Degree of
impact
Influence on
Project
Actions
undertaken in
5

order to mitigate
risk
1 Operational
Risks
LOW LOW Several
accidents may
take place when
carrying out
different
operations. Such
accidents may
hinder the flow
of work;
thereby,
resulting in the
employees not
performing
effectively
towards the
objective of the
project.
The operational and
project manager of
the company needs
to regularly monitor
the operational
process; thus,
avoiding any
hindrance in the
work flow.
2 Instability in
terms of
financial
resource
MEDIUM MEDIUM In order to carry
out a project,
huge investment
is required. Lack
of ample amount
of financial
resource may
result in poor
market research;
thereby,
affecting the
project.
The finance and the
project manager
need to effectively
plan the budget of
the project and
accordingly carry
out operations to
successfully meet
the objectives of
the project.
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3 Inappropriate
information
and data
HIGH HIGH Owing to the
inappropriatenes
s of the collected
data, the project
may not
successfully
meet the desired
outcomes.
The sample size for
the research must
be selected in
accordance to the
needs and
requirements of the
project.
Table 2: Risk Assessment
(Source: Created by the learner)
Monitoring Plan
Various Activities Individuals Accountable
Determining the aim and objectives of the
project
The project manager
Devising effective and suitable research
strategy
The project manager
Collection of data through primary research
through interview as well as survey
The project manager along with the team
members
Analysis of the collected data The team members of the project under the
supervision of the project manager
Deriving suitable conclusion and
recommendation
The project manager
Table 3: Monitoring plan
(Source: Created by the learner)
Communication Plan
What Why How When Who
Contacting the
target customers
of the company
In order to
gather reliable
and quantitative
By carrying out
survey with the
help of a
When carrying
out the small-
Team members
of the project
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information and
data for
completing the
project
questionnaire scale research
Contacting the
managers of the
company
For collecting
qualitative data
for completing
the project
By conducting
an interview for
the managers of
the chosen
organisation
While carrying
out the research
project
Team members
of the project.
Final
documentation
of the research
In order to
submit the
project
With the help of
the accessible
journals, books
and articles
Post completion
of the key
activities of the
research
Project manager
Table 4: Communication Plan
(Source: Created by the learner)
Quality management
Quality management refers to the different procedures and activities that are necessary in order
to determine the expected quality of the research (Nanda, 2016). In this context, quality denotes
the demand and need of the customer in accordance to the current market trends. In other words,
quality management can be referred to as the amalgamation of the different activities that helps
in determining the quality of the project. Here, the level of significance of the gathered
information and data is considered the most important factor in deciding the quality of the
research. In order to ensure effective quality management, it is necessary to collect unbiased
information and data.
Scope
Included Scope: In this context, the positive impact of globalisation upon the business
operations of Up & Running falls under the included scope of the project.
Excluded Scope: All the negative influences of globalisation in reference to the shoe
manufacturing company comes under the excluded scope of the project.
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Deliverables
The project will be established with the help of proper analysis and identification of the influence
of globalisation on the activities and operations of Up & Running. This will be done by
launching a new summer shoe in the London fashion week being held in the SM1 Borough. The
unique selling proposition of the product will be the sweat proof technology being used to
manufacture the shoes; thus, providing highly comfortable and odour free summer shoes to the
customers. Here, suitable recommendations will be drawn for the company depending upon the
analysis of the collected data and information.
Success Criteria
Success being a major criterion for every business organisation, the launch of this new summer
show will facilitate the company to gain recognition in the global market along with gaining
competitive advantage. As a result, the company will be able to enhance its sales volume;
thereby, earning better profits and revenue.
Work Breakdown Structure
Activities Commencing
Date
Duration Ending Date
Determining the topic of the research 2/1/2019 1 2/2/2019
Developing the aim as well as the objectives of
the research 2/2/2019 1 2/3/2019
Deciding upon the budget of the project 2/3/2019 1 2/4/2019
Reviewing of literature 2/4/2019 2 2/6/2019
Deciding upon the methodology of the
research 2/6/2019 1 2/7/2019
Carrying out the survey 2/7/2019 3 2/10/2019
Carrying out the interview 2/10/2019 1 2/11/2019
Analysing the collected data 2/11/2019 2 2/13/2019
Deriving suitable outcomes 2/13/2019 1 2/14/2019
Providing necessary recommendations 2/14/2019 1 2/15/2019
Documentation of final report 2/15/2019 1 2/16/2019
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Submission 2/16/2019 1 2/17/2019
Table 5: Work Breakdown Structure
(Source: Created by the learner)
Gantt chart
Determining the topic of the research
Developing the aim as well as the objectives of the research
Deciding upon the budget of the project
Reviewing of literature
Deciding upon the methodology of the research
Carrying out the survey
Carrying out the interview
Analysing the collected data
Deriving suitable outcomes
Providing necessary recommendations
Documentation of final report
Submission
2/1 2/3 2/5 2/7 2/9 2/11 2/13 2/15 2/17 2/19
Figure 1: Gantt chart
(Source: Created by the learner)
c) Conduct research to generate knowledge, which will form the basis for analysis of the
scenario, posed in the brief.
Quantitative Data Collection
The quantitative data collection has helped in gaining statistical and reliable information on the
subject (Research-Methodology, 2019). In this context, 50 customers from the SM1 Borough of
London has been surveyed.
Q1: Please mention your age
Specifics Responses (in Responses (in Respondents (Total)
10

number) percentage)
18 – 25 13 26 50
26- 35 20 40 50
36 – 45 12 24 50
45 and above 5 10 50
Table 6: Age of the respondents
26%
40%
24%
10%
18 – 25 26- 35 36 – 45 45 and above
Figure 2: Age of the respondents
Findings and Analysis
From the above table, it can be asserted that, 40 percent of the responses have been gathered
from the respondents of age group 26 to 35. On the other hand, 26 percent of the respondents are
from the age group of 18 to 25 years. In addition to this, 24 percent and 10 percent of the
respondents belong to the age group of 36 to 45 and 45 years and above in that order. Hence, it
can be stated that, the majority of the responses belong to the younger age group. This further
states that, the outcome of the survey will be largely influenced by the viewpoint of the young
individuals in context to the new product.
Q2: Please mention your gender
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Specifics Responses (in
number)
Responses (in
percentage)
Respondents (Total)
Male 22 44 50
Female 26 52 50
Others 2 4 50
Table 7: Gender of the respondents
44%
52%
4%
Male
Female
Others
Figure 3: Gender of the respondents
Findings and Analysis
In accordance to the above figure, it has been witnessed that 52 percent of the respondents are
female; whereas, 44 percent of the respondents are male. On the other hand, 4 percent of the
respondents belong to the others category. Therefore, it can be analysed that, the responses
availed from the survey will be majorly influenced by female perspectives.
Q3: Which brands do you prefer when purchasing summer shoes?
Specifics Responses (in
number)
Responses (in
percentage)
Respondents (Total)
Nike 7 14 50
Reebok 11 22 50
Crocs 18 36 50
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