UPD Business Sustainability Report: Growth & CSR Strategy Review

This report provides a comprehensive analysis of Unos Property Development's (UPD) corporate sustainability approach, focusing on its corporate growth strategies and corporate social responsibility (CSR) initiatives, particularly within the context of the Perth Skies Development project. The report identifies that UPD needs to strategically enhance its CSR activities to improve its reputation. It recommends the adoption of renewable energy sources, integrated water conservation systems, and integrated reporting to align with sustainable development goals. The analysis underscores the importance of CSR activities in building a strong company reputation and fostering long-term profitability. Key recommendations include utilizing solar energy to reduce carbon emissions, implementing integrated water management systems for ongoing monitoring and conservation, and incorporating comprehensive CSR performance reports into UPD's annual reporting to track progress and evaluate strategies. The report concludes that these sustainability strategies are crucial for UPD to remain competitive, build customer loyalty, and achieve long-term success.

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Executive Summary
Corporate social responsibility activities have strategic importance to organization. The
following reports disuses Unos property Development sustainability business approach. The
report analysis found that the UPD activities need to be strategic to improve the company
reputation. The report recommends that the company adopts use of renewable energy, integrated
water conservation system and integrated reporting to ensure the company sustainability
activities are in pace with sustainable development and improve the company reputation. The
report concludes that CSR activities are important strategies for establishing and building a
company reputation.
Table of Contents

Introduction.................................................................................................................................................4
Finding and Discussion................................................................................................................................4
Corporate growth Strategy......................................................................................................................5
Corporate Social responsibility................................................................................................................5
Recommendations.......................................................................................................................................6
Conclusion...................................................................................................................................................7
References...................................................................................................................................................8
Corporate Sustainable Report for Unos
Property Development

Introduction
Corporate sustainability approach is an important part of organizational management today.
Corporate sustainability is an approach aimed at creating long-term value to all entity
stakeholders’ by formulation and implementation of corporate strategies that consider
stakeholders’ interests and ensure operations are ethical and have less or no impact to social,
cultural, economic and environment (Schwartz, 2017). The corporate sustainability approach
build organizations that foster longevity by responsible to stakeholders and the environment (Vo,
Delchet-Cochet, and Akeb, 2015). This enables an organization to establish a good public image.
The following corporate sustainability report outlines the Unos Development corporate growth
strategies and corporate social responsibility with the new Perth Skies Development project. The
report will also recommend on the strategies to enhance sustainability. The report will focus on
water and energy efficiency strategies for the company sustainability.
Unos property Development (UPD) is property developing company based in Perth. The
Company specializes in developing commercial and residential properties. The UPD has been in
the industry for more than 35 years. In the recent years, the company has realized that it not
keeping with the development in sustainability practices in the building industry that has
negatively impacted on the company’s reputation. The UPD has launched low-rise, high-density
housing project in an effort to improve it corporate social responsibility (CSR). The projected is
named Perth Skies Development and is aims to provide affordable and energy efficient housing
that promote sustainable living.
Finding and Discussion
Corporate sustainability is achieved through strategies that minimized environmental impact and
promote good relationship among organization stakeholders. This include corporate growth
strategy and CSR strategy that govern an organization approach in all it activities. The following
section discusses the CSR strategy and corporate growth strategy in achieving corporate
sustainability.
Corporate growth Strategy
Corporate growth strategy is a business strategy that aims at achieving large market share in the
long run at the expense of the short-term profits. According to Tolhurst, (2015), corporate

growth strategy expands a company business and fosters longevity in the industry. Corporate
growth strategies create value to customers and build relationship that is long lasting. The
corporate growth strategy increase shareholders wealth in the long term.
UPD is developing Perth Skies Development housing projects that will provide sustainable living
to residents. The project will provide residence with benefits that enhance their living at the same
time operating in good harmony with the environment. Saeidi et al., (2015), stated that
sustainability enhance customer loyalty and establish good public image. A company reputation
is established by creating a perceptive that an organization is responsible to it stakeholders and
the environment. Byrne, Dallas, and Newman, (2014) found that there is a correlation between
corporate sustainability and shareholders wealth maximization in the long run. The UPD will be
able to attain a competitive advantage by implementing suitability strategies. According to
Jakobi et al.,(2014), sustainability approach reduce cost of operation by enhancing effect that
enable organizations to be have competitive prices in the market. The UPD will be able to
sustainably price their houses at a low price making the company competitive in the housing
market.
Corporate Social responsibility
Bhattacharya et al., (2017) defines corporate social responsibility as an organization initiative
aimed at assessing and taking responsibility of its effects on social wellbeing and the
environment. CSR is self regulating and organizations go behold regulations set by authorities or
governing organization to pursue sustainability. CSR objective is to ensure organizations conduct
business ethically by taking account of economic, social, and environmental impact (Rao, and
Tilt, 2016).
Saeidi et al., (2015) found that modern consumers are concerned by the production process
intermesh of impact to environment and human rights of the product they consume. This creates
a need by organization to comply and meet their stakeholders demand in the process of sourcing
and manufacturing their products.
The UPD sustainability activities aim to increase it CSR profile by working on low-rise and high
density housing projects. The company objective is to promote sustainable living. The Company
will be ethical by following authority regulations when building high density houses, reducing

carbon footprint, and increasing shareholders wealth. Tolhurst, (2015) stated that organization
need to allocate efficiently to reduce environmental impact. Organization should use renewable
source of energy and converse natural resources to minimize exhaustion. This enables an
organization to reduce carbon emissions and foster long term usage of a natural resource. UPD
CSR activities will enable the company use resources sustainability that will enhance longevity,
create loyal relationship with tenants, and build reputation that will increase profitability of the
company.
Recommendations
UPD requires effective sustainability strategies to keep pace with development in sustainability
and build it reputation. From the analysis in this report, the following recommendations are made
to enhance UPD sustainability strategy;
Use of renewable energy: The UPD should adopt renewable source of energy instead of
conventional source of energy in their houses. The company should focus on using solar energy
to minimize carbon emission in the air. McGee (2013) records that average households in
Australia use energy that emits 7 tonnes of greenhouse gases. Household also use 40% of the
energy in heating and cooling. The company can reduce this usage by using gas heaters, solar air
heaters, heat shifters and efficient reserve cycle air (Berry et al., 2014).
Use of integrated approach to conserve water: The UPD should adopt an integrated approach
when designing and operating water-based technologies and systems. This will save water by
instituting an ongoing monitoring of water usage from households.
Integrated reporting: This strategy will involve reporting the company’s CSR performance in the
sustainability report. This will show the company progress toward sustainability. This will also
enable the company set objective and evaluate it CSR strategies. The UPD annual report should
therefore contain comprehensive reports of all CSR activities.
Conclusion
From the report, sustainability strategies are an important part of today’s organizations
management. CSR enable a company build reputation to the public and loyal relationship with
customers. UPD activities for CSR are aimed at promoting sustainable living. The company

main focus for sustainability should be water and energy efficiently. Water can be conserved
while renewable energy can be used instead of conventional sources of energy. The report
recommends that UPD should adopt renewable source of energy, integrated water an energy
monitoring system and should implement integrated reporting as a sustainability strategies to
improve CSR activities and reputation of the company. In conclusion CSR activities are
important strategies for establishing and building a company reputation and long term
profitability.
References
Berry, S., Whaley, D., Davidson, K. and Saman, W., 2014. Do the numbers stack up? Lessons
from a zero carbon housing estate. Renewable Energy, 67, pp.80-89.
Bhattacharya, C.B., Korschun, D., Sen, S. and Routledge, H., 2017. Corporate social
responsibility. Journal of International Law, 26(2).

Byrne, J., Dallas, S. and Newman, P., 2014. Optimising Residential Water Efficiency–The Josh’s
House Project. In Oz Water’14 Conference proceedings. Australian Water Association.
Jakobi, T., Castelli, N., Nolte, A., Stevens, G. and Schönau, N., 2014. Towards Collaborative
Green Business Process Management. In EnviroInfo (pp. 683-690).
McGee C, 2013. Energy. Your Home
Rao, K. and Tilt, C., 2016. Board composition and corporate social responsibility: The role of
diversity, gender, strategy and decision making. Journal of Business Ethics, 138(2), pp.327-347.
Saeidi, S.P., Sofian, S., Saeidi, P., Saeidi, S.P. and Saaeidi, S.A., 2015. How does corporate
social responsibility contribute to firm financial performance? The mediating role of competitive
advantage, reputation, and customer satisfaction. Journal of Business Research, 68(2), pp.341-
350.
Schwartz, M.S., 2017. Corporate social responsibility. Routledge.
Tolhurst, N., 2015. Beyond Marketing: CSR as a Business Strategy for SMEs–the Betapharm
Story. Responsible Business: How to Manage a CSR Strategy Successfully, pp.209-227.
Vo, L.C., Delchet-Cochet, K. and Akeb, H., 2015. Motives behind the integration of CSR into
business strategy: A comparative study In French SMEs. Journal of Applied Business Research,
31(5), p.1975.