This report presents a marketing plan for Urban Style, a new apparel store launching in the UK, focusing on women's clothing. It includes a PESTEL analysis to assess the macro environment, a SWOT analysis to evaluate the business's strengths, weaknesses, opportunities, and threats, and SMART objectives for setting specific, measurable, achievable, relevant, and time-bound goals. The plan outlines market segmentation, targeting, and positioning strategies, emphasizing age-based segmentation and prestige-based targeting. The marketing mix, utilizing the 7Ps (Product, Place, Price, Promotion, People, Processes, and Physical Evidence), is detailed to maximize customer reach and satisfaction. The implementation plan addresses promotional strategies within a limited budget, focusing on social media and targeted advertising. The report concludes that a well-defined marketing mix is crucial for the success and sustainability of new businesses like Urban Style, enabling them to build brand image and achieve profitability.
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