Analysis: Urban Tourism Activities in London City's Development

This report analyzes the significance of urban tourism activities in the economic development of London City. The study investigates the factors that motivate tourists to visit London, the ways in which the Westminster location and its nearby destinations attract tourists (using the 6 A's framework), and strategies for London to remain a top tourist destination. The research employs a descriptive research design with an inductive approach, using an interpretivism philosophy and a qualitative technique. Data collection involves primary surveys of tourists and secondary research from books, journals, and articles. The report includes a literature review exploring the impact of tourism, government roles, and cultural exchange. The research aims to fill gaps in existing literature and provide insights for travel companies, academicians, and analysts. The analysis employs a thematic approach to interpret the collected data.

SIGNIFICANCE OF URBAN TOURISM
ACTIVITIES IN DEVELOPMENT OF
LONDON CITY
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CHAPTER 1: INTRODUCTION
1.1 Background of study
In the modern era, with the growth and development of new destination in the world’s
tourist market, the cities could be seen as a permanent attracting factor for tourist. Tourism is an
important part of the economy for most of the countries because it provides many benefits like
employment opportunities, further area for development, etc (Lee, Lee and Ham, 2013). Along
with this, it has a positive effect on the destination development and unplanned development
which leads to have many negative effects on the destination. However, increases in tourism
activity have put significant impact natural, the social and economic environment of the
destination. Urban tourism leads to give an brief of development and various types of tourism
activities which provide benefit to the communities and increasing effective functioning. It helps
in motivating the modification of some new cultural and commercial facilities and improved it
which can be used for both tourist and residents. This research is purly based on the Analysis of
the importance of urban tourism activities in the economic development of London City. Urban
tourism activities help in bringing significant benefits such as new investment possibilities,
creating new workplaces, etc.
1.2 Research problem
For nations it is important to focus on economic growth and development. It is important
to improve urban tourism activities so that large number of people can be attracted toward new
destination of London (Mistilis, Buhalis and Gretzel, 2014).. There are various factors which can
motivate tourist to visit London. It is essential to make them aware about new tour activities and
destination where they can visit and enjoy. Urban tourism provides overview of the cities in
which people visit. Tourist are mainly attracted from different cultural in particular city, natural
resources, museum etc
1.3 Chapter structure
At the time of undertaking research, it is necessary to follow a systematic pattern by
obeying a well-managed and appropriate structure. This structure can be shown in the following
chapter which can be undertaken by the investigator as a part of the research. Here, below are the
following chapters:
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 Chapter 1: Introduction – In first chapter, straight information related to the selected
topic will be provided. This will include an overview of the chosen topic with specific
goal and objectives. Further, research problem will be described and at the end of the
chapter, different types of tools and techniques will be discussed.
 Chapter 2: Literature Review – In the next chapter, there is details information which
is related to the factors which motivate people to visit London will be discussed. Further,
the areas of Westminster to access transport getting around the destination will be
focused. The entire chapter will lay emphasis on covering aim and objectives of the
investigation. The complete published work will be incorporated which is written by
different authors.
 Chapter 3: Research Methodology – In research methodology chapter, all the detailed
information related to the tools and techniques will be provided. Along with this,
validation of the technique which is used in the study will be provided. This chapter will
also include limitations and ethical considerations and all the resources which are used by
the investigator.
 Chapter 4: Data Analysis and Findings – All the results of collected information will
be presented in this chapter.
 Chapter 5: Discussion and conclusion– Discussion will be done on the basis of
collected information. At last, the conclusion will be derived from the result and data and
recommendations will be also provided.
RESEARCH OBJECTIVES
Aim: “To analyse significance of urban tourism activities in economic development of London
City”.
On the basis of provided aim below are prepared following objectives
Objectives
 To determine the encouraging factors that motivates people to visit London.
 To understand the ways in which the Westminster location and its nearby destinations
tends to attract the tourists with assistance of 6 A's.
 To demonstrate ways through London can remain the top tourist destination in the future
RESEARCH QUESTIONS
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In the research right question, right formulation plays essential role because it support in
building a strong framework. In this research, right questions which are formulated very
accurately which are as follows
 How to determine the encouraging factors that motivates people to visit London?
 What are the ways in which the Westminster location and its nearby destinations tends to
attract the tourists with assistance of 6 A's?
 How to demonstrate ways through London can remain the top tourist destination in the
future?
1.4 Focus and purpose
The present research is carried out with the main purpose of analysing the significance of
urban tourism activities in economic development of London City. The main reason of this
research is to analyse and fill the gap which is left by previous researcher on the selected topic.
Many research has been performed prior on the importance of urban tourism activities in
economic development (Moscardo and Murphy, 2014). A relationship between both of this was
also revealed in many works. It is effective to improve destination which assist in influencing
tourist to visit London. It is because with the various development in the technology it become
easy for tourist to travel longer distance. Hence this concept is effective in travel and tourism
industry. It can be stated that for the growth of economy it is essential to attract large number of
tourist to travel London destination.
1.5 Framework and analysis
In entire research collection of the information from different sources is an
essential step from reliable sources. It helps in providing a valid outcome which helps in driving
appropriate conclusion. Here below are the various steps in this regard.
 Design of research – For the current investigation, descriptive research design will be
used. It will support in describing the population which is covered in the study.
 Research approach – For the present research, inductive approach will be used. It
focusses on moving from specific information to general. The present research is on
analysing the significance of urban tourism activities in the economic development of
London City. This will lead to the identification of understanding urban tourism and its
impact on economic development.
 Research philosophy – By the researcher, interpretivism philosophy will be used.
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 Techniques of research – Qualitative technique is used by the scholar for the present
research.
 Method for data collection – The current investigation is based on analysing the
significance of urban tourism activities in the economic development of London City.
Therefore, both primary and secondary methods will be used by the investigator. In
primary, survey will be conducted in which questions will be asked from a tourist who
visited London. On the other side, secondary information will be collected from different
sources such as books, journals and articles.
 Sampling technique – With respect to determine the present research, sample size taken
by the researcher is 30 in which UK tourists participate in this aspect. In order to get valid
information and research, the researcher will get insight knowledge that is useful for
further study.
 Analysis of data – To analyse the collected information, qualitative technique will be
used by the researcher. Here, thematic approach will be selected to analyse the
significance of urban tourism activities in the economic development of London City.
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.
1.6 Potential significance
The current research is important in terms of developing understanding related to
significance of urban tourism activities in economic development of London. It will help in
identifying the role of Urban tourism in order to grab attention of large number of tourist. Along
with this area which need to be improve so people can easily visit London need can be analysed.
The present research will provide potential significance to the following areas:
 Travel and tour company will be provided assistance from this research. They will
understand different tour packages which can be provided to tourist that can attract them.
 The investigation will helpful for the academicians who are preparing for Ph.D in
developing a depth understanding related to the significance of urban tourism activities in
economic development.
 It will also provide assistance to the analyst in order to prepare on the overview of
significance of urban tourism activities in economic development.
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CHAPTER 2: LITERATURE REVIEW
2.1 Introduction
In the present scenario of the world, there are various types of researches which are
carried out by a researcher on the similar topic. Literature review chapter will provide in-depth
understanding related to the selected topic. Along with this, more focus will be given on the
importance of urban tourism with respect to a developed economy. So the complete information
in this section is gathered from secondary sources and they act on basis of which further study is
being carried out. Along with this, in this chapter, opinion of different authors will be critically
evaluated. Hence, it helps in building theoretical base on the subject under the study. Therefore,
this chapter will include factors which motivate tourists to visit London. While performing this
activity, how London can become the top destination in the future is being analysed in this
report.
Importance urban tourism activities in economic development of London City
As per the view of Fishman and Watson, (2015) there are various factors which lead to
motivate people to visit London. Museum, park, theatre, natural park et. it is important for
government to keep maintain the beauty of London in order to increase the number of visitors.
For this purpose, improvement can be made and more accommodation facilities can be provided
to customers by hotels which help retaining them. Streimikiene and Bilan, (2015) argued that
Government lead to play significant role in respect to growth and development of the city. It is
important to develop proper infrastructure and try to keep natural beauty maintain.
Urban tourism is known as the term which describes various tourist activity in which city
is considered as the main destination and place of interest. It is one of the old form and very
complicated. Walkowitz, (2013), stated that tourism in the cities are highly connected with
implementation of new technology and growth. City can provide large number of products and
services which become a main object as it is demanded by most of the people in tourism market.
Product which are offered by city to tourist can be anything material and non-material such as
specific location (Museum, religious, entertainment etc.) There is dynamic effect of urban
tourism in the economy as it provides employment opportunity and help in growth and
development. Cook, (2014) argued that tourism not only supports the economy of a city but it is
also accountable for socio-culture impact on the people. At the time when tourism help in
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building some employment opportunities it lead to affect the social and cultural relations
between people from various part of the world. Fishman, and Mazzei, (2014) explained that
cities are losing lots of economy and they were identifying they all the loss can be recover and
they can easily generate profit from tourism sector and establish job opportunity. It is the reason
due to which they are inculcating new activities in so that regeneration process can be enhanced.
The tourism department demand investment to attract visitors. Therefore, marketing and selling
of a picture of a city so that people get attracted toward it (Lee, Lee and Ham, 2013).
One of the major advantage of cultural tourism is that exchange of culture with various cultures
of the world. For country it can become a matter of pride as because local people exchange
culture with other people. It makes local people feel more bounded toward the originality.
Nemery and Lidouh, (2013) state that local people take tourism in positive way and negative
way. It is because too much of everything may not be good. For instance, to develop the city as
over-construct the primary elements which lead to diluted the originality of culture.
Impact of Urban tourism
Hoye, (2016), state that Urban tourism is growling rapidly because it leads to provide lots
of advantage to the local people in various ways. As the growth in urban tourism has caused
socio-cultural and economic and environmental. It leads to put positive and negative impact in
Urban areas. One of the positive impact of urban tourism on London is that it helps in creating
more and more tourism on their city which lead to enhance their economy (Law, De Lacy and
Jiang, 2016). The number of job created in local care in various sectors for instance, hotels,
restaurant, travel agencies etc. Along with this it also assists in improving infrastructure of
transportation and enhance business opportunities. On the other side, there are some negative
impact of economy in urban cities. Due to high cost it is not easy to live in such type of city as
because rate of land is very high. It leads to become reason of unemployment due to season
tourism. There are lots of manpower is available due to which people do not get minimum
wages. According to the Martínez, Pérez and Del Bosque, (2014) urban tourism has lead to
impact socially at the time when lots of visitors come to visit a specific particular area. Some
primary elements of Urban tourism are cultural facilities and leisure setting. On the other side
secondary and additional elements are hotels tourist infrastructure etc
As per the view of Higgins-Desbiolles, Moskwa and Wijesinghe, (2017), Westminster is
the area of London on the city which is attractive and grab attention of tourist. Along with this it
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also leads to create historic landmarks in London. There are many places in London which are
shows the historical view. Hence it leads to motivate people to travel easily to watch historical
monuments. Similar to this London has lots of historic and cultural places such as forts,
museum, art galleries etc (Martínez, Pérez and Del Bosque, 2014),. London is one of the
beautiful city and known as famous for festivals. There are many festivals held such as Books,
comedy, drama, dance and music etc. Shopping also lead to attract large number of people as
because they can easily make purchase of many new things which are not available in their own
country.
Toursim is very essential in the economy of London. London is an opening and welcoming city.
There is an huge growth and it is associated with economic benefits which will be only realised
with coherent vision and the medium to implement it (Moscardo and Murphy, 2014). There is a
great opportunity like total visits to the capital by 2025 are forecasted to attract 40.4 million
domestic and international visits annualy.
There is an collaboration with more than hundred of the capital's tourism businesses,
which includes Gatewick Airport, Hilton, Merlin Entertainments and Airbnb as well as leading
industry associations such as the Association of Leading Visitor attraction and the British
Hospitality Association. They all define a new vision of the London city. As their belief was that
if this vision is realised, tourism will reach at high economic growth and it will stimulate the
culture scene of the city, It will support even greater numbers of employments and it will
strengthen London’s reputation as an open and welcoming city.
Places where urban tourism is highest are-
Buckingham Palace: According to the view of Chang, and Chih Huang, (2014) this palace is the
residence of London and the major workplace of the United Kingdom's Monarchy Location of
this palace is in the city of Westminster, and is often at the middle of the state occasions and
royal hospitality. It was built in 1703 for the Duke of Buckingham and it was also known as
Buckingham house. It is the most famous and popular attraction of the tourist in London, as it
attracts fifteen million tourists every year.
Alexander, and Kim, (2015) state that palace of Webminster: The meeting place of the House of
Lords and the House of Commons, the 2 houses of the United Kingdom's Parliament. It was
originally built in the middle ages and it was squashed by 1834 due to fire and it was again
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rebuilt in 1840 – 70. Though there is no casual access to the interior, it is still one of the most
visited tourist attractions due to Big Ben and Thames.
Big Ben: It is the nickname of the clock at the north end of the Palace of Westminster in london
for the Great Bell, and is often extended to refer clock tower and the clock. Its height is 96 m and
was opened in 1859 (Brown , Smith and Assaer, 2016).
2.2 Motivating people for visiting London
According to the view of Moscardo and Murphy, (2014), in London, there are many
attractive destinations which can easily grab the attention of customers. It can lead to increase the
revenue for the country and help in growth and development. Some of the attractive destinations
in London are such as London Eye, River Thames, Tower of London etc. To motivate people for
visiting London various types of tour packages and accommodation facility need to be provided
to them. As luxurious facilities and various another attractive offer encourage them to visit
London. Kozak and Kozak, (2016), state that there are different views of London exists that
create continuous to evolve. Urban tourist activities are highly promoted with respect to attract a
large number of tourist. Word of mount and internet searches have a most overall influence on
attraction cultural tourist. There are many international and domestic visitors who predominantly
visit London for the cultural experience. Hotels in London provide extra facility to their regular
customers Along with this sustainability of the London area are innovative in order to grab the
attention of customers. (Sharma and Rather, 2015), argued that in present time people become
more aware of the environment. To improve the quality of urban tourist destination it is
important to satisfy needs and wants of tourist with respect to enhancing the competitiveness of
the tourism industry. Differnet activities which are included in Urban Tourism are leisure
tourism which is linked to some special features of urban areas. Business tourism is also linked
to economies , social and cultural vitality of cities and town. There is an conference tourism
which is connected with the facilities availed in the image of towns and cities. Weidenfeld and
Leask, (2013), points out that there are various issues which are related to urban tourism such as
policies etc. It is essential for the UK to resolve policy related issues so that it can be resolved in
time. Basically there are many attractions in London but the most unique one are as follows:
Sharma and Rather, (2015) state that the best theatre scene in the world is in London
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which attracts the super best in acting talent so it is not surprising to see a few popular faces on
the stage of London. The pickup is from long-running musicals, brand new works and classic
plays are making their Wesr End Debuts.
The best part of every place is that every budget should have proper accommodation and
tastes which is perfect in London. In inexpensive options , one can enjoy famous luxury hotels .
Other travellers can be meet up at hostels and they can enjoy the comfort of a friendly B&B, or
even can try camping in London (Moscardo and Murphy, 2014)
Law, Delacy and Jiang,( 2016). explained that best museums and galleries in the world
are located in London, many of them are free. In British Museum one can spend few hours, in
Tate Modern, Natural History Museum or the Science Museum one can browse the permanent
collections which is free or we can say no cost.
According to the view of Moscardo and Murphy, (2014) in London one can take culinary
journey with diverse restaurants which are ranging from Michelin-starred restaurants, to
traditional British restaurants and gastropubs with afternoon tea. Bar scene is also equally varied,
so rooftop bars can be also check and even riverside pubs and chamagne bars
Author argued that Brown, Smith and Assaker, (2016) famous skyline continues to
evolve in London. Many places to view the iconic skyline with the river, but a compulsory
panoramic view of London from top at locations like a beautiful view from the Shard or the
London Eye. There is presence of flagship stores on Oxford Street. Europe's largest and famour
shopping center at Westfield Stratford or visit to an special and iconic store like Harrods or
Selfridges The biggest sporting event in the world is attracted by London, which is not least the
Olympic and Paralympic games. Tour of the capital's spectacular sporting venues is mandatory.
Cook, (2014) London does not have any lack of green space and even no need to travel
far for this. It is home to 8 beautiful Royal parks which includes Hyde Park and Richmond Park.
Amazing view of the city can be taken from Hampstead Heath and alternatively London's
peaceful outdoor places like Botanical garden can be visited. River bus services and tours are
best medium to beat the traffic and to enjoy the beautiful views, even canals of London can not
be ignored like Regent's Canal and Little Venice.
Ways through London will be make as the top tourist destination in the future
As per the view of Hall and Ram, (2018) there are many destinations in London which
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