Comprehensive Analysis of Film Policy in the United States

This report provides a comprehensive analysis of film policy in the United States, focusing on the Hollywood film industry. It begins with a historical overview, tracing the industry's growth from the late 19th century and its global influence. The report examines the key policies related to studio security, permits, filming hours, and location regulations. It discusses the industry's economic strategies, including the use of skilled employees and resources, and the adoption of flexible approaches to political changes. The report also assesses the success of marketing and promotional strategies, particularly the use of social media, and explores the economic development and political changes that have shaped the industry. Finally, it addresses future concerns and suggests potential policy improvements, concluding with an overview of the industry's impact and trajectory.

Running head: FILM POLICY IN USA
Film Policy in USA
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Table of Contents
Introduction......................................................................................................................................1
Historical background on Hollywood Film Policy in US................................................................2
How successful is the Application of Policy...................................................................................4
Economic Development and Political Changes in Hollywood US.................................................5
Future Concerns and Suggestions of Policies..................................................................................7
Conclusion.......................................................................................................................................8
Reference.........................................................................................................................................9

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Introduction
The film industry of the United States is popularly referred as the Hollywood. The
fascinating journey of the Hollywood movies has started from the end of 19th century along with
the invention of kinetoscope. It has been monitored that the film industry of the United States has
high influences on the world cinema moreover, it is to be mentioned that starting from the year
1917, and the Hollywood film industry has monitored immense growth and word wide
recognition. It can be noticed that the birth of modern cinema was possible due to the immense
contribution and efforts of Frenchmen Auguste and Louis Lumiere, the rise of American cinema
has been very fast. Moreover, the film industry has become one of the largest industries of the
world that have produced a vast number of films in a particular language. It can be monitored
that the Hollywood film industry has produced 800 movies and that too in a single language.
According to the report, the annual turnover of the industry is around $10.1 billion (Jeffreys-
Jones, 2013). In this regard, it can easily be understood that the industry is highly popular and is
considered as the oldest industry in the globe. Tracing back to its roots, the industry can consider
Thomas Edison as one of the first producers of cinema. Along with his invention of kinetoscope,
the journey of cinema and the Hollywood has started. It can be monitored that the industry
produces around 98% of fictional movies along with 2% of animated movies (Cook, 2016). In
this regard it can also be said that the industry is considered as one of the most efficient one in
using modern technologies in the process of film making. It can also be monitored that the
animations and special effects used by the film makers are presently creating revolutions in the
world of film making. Some of the major distributors of the Hollywood film industry are Warner
Bros, Disney and Universal Studio. However, it has been monitored that the Hollywood film

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industry can also be considered as a transnational cinema in spite of their preference to only a
single language. The reason behind referring the Hollywood movies as transnational is the
producing the English movies in multiple languages and versions. The report hence will focus on
the film policies that are being used in the United States. In addition to this, a thorough analysis
of the future policies has also been done.
Historical background on Hollywood Film Policy in US
It has been monitored that along with the advent of globalization and modern
technologies, the industry has also made significant advancement. As a result of this, the
Hollywood film industry has remained at the top of the world film industry (Brownell, 2014).
Moreover, it can be said that the industry as well as the US government is employing effective
policies in order to maintain the growth and functioning of the industry. In addition to this it can
be said that the film industry is highly influenced by the global economy and Cultural Revolution
that is taking place in the country. Moreover, it has been noticed that the film industry has
employed effective policies and strategies over the years in order to support its long term
sustenance (Faulkner, 2017). The primary and significant policies that have been taken up by the
film industry are based upon the security and safety of the studios and the sets. It can be noticed
that in order to ensure secure and effective functioning of the entire procedure the industry has
taken up rules of acquiring film permit and insurances are some of the factors that are regarded
as having high importance in the process of film making. Moreover, it is to be mentioned that the
film makers have to undergo detailed procedure in order to obtain the permits to make films. In
addition to this, the US government has taken up multiple strategies in order to support the
process of trouble free film making procedure (Stringer, 2013). The government has also has

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clearly mentioned the filming hours and the regulations to select locations along with parking
facilities. It has also been monitored that the filming hours in residential areas has been restricted
to 7a.m to 10p.m on the weekdays and 8a.m to 10p.m on the weekends. In addition to this, the
residents and neighborhoods are to be properly informed before starting the procedure of filming.
In order to dive into the details of the filming policies and the history its progress, it is
important to know the origin of the name “Hollywood” (Brownell, 2014). According to the
popular notions, the name of the region previously was SoCal and the residents of that place
changed the name to Hollywood as a result of likeness towards the beautiful ‘holly-like’ bush
that used to grow in the neighborhood (Finney, 2014). However, it can be known that the term
“Hollywood” has been coined by H. J. Whitley, the father of the US film industry.
By analyzing the policies that has been taken up by the film industry, kit can easily be
understood that the industry is taking up flexible approach towards the changing global scenario
and economic conditions. It can be noticed that the film industry is depending on the policy of
employing a vast amount of talents and resources in the process of film making. In addition to
this, the film industry is also abiding by the rules and regulations that are implemented by the US
government as well as UNESCO (Su, 2014). In this context it can be said that according to the
UNESCO convention 2005, protection of biodiversity as well as diversity of the cultural
expressions are to be regarded as highly important. Abiding by the rules, the film industry has
taken up policies of ensuring diversity while making films (Critchlow, 2013). Moreover, it can
also be monitored that the film industry has reduced the percentage of films that are to be
compulsorily made in the nation’s market and are to be shown in the domestic market only. This
has in turn helped the industry immensely in the process of increasing film exports. As a result
the film industry has been capable of filming their cinema in the global market more extensively.

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Another effective policy that has been taken up by the film industry is the selection of
subjects upon which the movies are to be made. It can be monitored that the subjects and themes
of these movies are efficiently selected so as to appeal the global audience (Parker & Cox, 2013).
In this regard, it has also been monitored that the industry has taken up the policy of being
culturally “odorless” so that it can gel with universal culture and audience. In addition to this, it
can also be monitored that the government has taken up effective steps in order to support the
economic conditions of the film industry.
How successful is the Application of Policy
By analyzing the policies that have been taken up the Hollywood film industry, it can be
understood that the organization has employed effective marketing and promotional strategies in
order to support the process of film making and showcasing. In this regard, the importance of
media is to be analyzed in understanding the role of media in the present context. It can be
monitored that in the present scenario the usage and importance of billboards have almost been
abolished (Shindler, 2014). Moreover, it can be understood that in order to make successful
marketing strategies the Hollywood film industry has taken up the help of social media as well
television media. It is widely known that in the present context the growth and social media has
increased significantly (Christensen, Haas & Haas, 2015). Hence, by applying the strategy of
using social media in the marketing and promotion of a new film, the Hollywood film industry
can reach to a larger audience.
Hence it can be understood that in the present con text the social media is to be
considered as the most important mode of marketing and promotional activities for the industry.
In addition to this, it can also be understood that the social media hence has significant influence

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on the strategies and policies that are taken up by the Hollywood film industry. It has been
monitored that due to the huge access of the social media, the film makers and marketing
department are prone to face difficulties as well (Ibbi, 2013). To elaborate it furthermore it can
be said that failure to take up effective strategies many times results into negative publicity for a
movie. It has been widely accepted that the usage of social media has been immensely successful
for the film industry (Brownell, 2014). However, it has also been noticed that the strategy can
also be harmful for films and they are threatened of over exposure. In addition to this, it has also
been monitored that the technological advancement and emergence of social media has increased
the needs of implementing more engaging strategies of marketing and promoting the movies
made by the US filmmakers.
Economic Development and Political Changes in Hollywood US
It can be noticed that the immense growth and success of the film industry is the result of
effective economic strategies and the flexibility of the industry that has enabled it to comply with
the political changes. It is noticeable that the most effective economic strategy that the
organization has taken up is the engaging a vast number of skilled employees and resources. In
this regard it can be said that the film industry has also employed the strategies of employing
complex techniques of film making and narrative techniques (Karnick & Jenkins, 2013). Over
the years the industry has monitored immense appreciation of this strategy. As a result it can be
said that these strategies have been highly beneficial in obtaining economic growth of the
industry as well as the country.

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It has been monitored that the Hollywood film industry has been highly focused on
gaining economic profits. However, it can also be said that the industry does not only focus on
the economic aspects of film making, but also has focused on the quality of the film making
process along with the subjects (Brownell, 2014). It has been noticed that by applying this
strategy, the film industry has been successful in grabbing the attention of the global market as
well.
Along with the adoption of effective economic strategies, the Hollywood film industry
has also taken up flexible approach to deal with the ever changing political scenario of the
country as well as the world. In addition to this, it has also been monitored that the Hollywood
movies many a times have taken up social issues as a subject of their films (MacLaird, 2013). It
has been widely acknowledged that films are one of the most effective mediums that are capable
of addressing the social issues. Moreover, cinema has always been used as an effective medium
of creating awareness regarding social as well as political issue. In this regard, the film industry
is perceived as an important medium of creating public awareness as well as a medium of
changing the cultural and social scenario around the globe (Foster, Manning & Terkla, 2015). It
has also been noticed that the film industry of the United States has also helped in portraying a
global identity of itself as well as the country itself. From the advent of the 20th century, the
Hollywood film industry has taken up important role in altering the political as well as the social
scenario of the country. During the 20th century, kit has been monitored that the popularity of
cinema amongst the upper and middle class society has been resulted into high success of the
industry (Slide, 2014). It has also been monitored that during this time, the labor leaders have
effectively used the medium to teach important aspects of unionism, global culture and politics
to the working class. Moreover, it has also been monitored that often the strategy of initiating

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celebrity driven campaign tend to impart broader influence on the common people. Hence, the
cinema can be regarded as an important as well as effective medium of creating public awareness
and bringing social changes.
Future Concerns and Suggestions of Policies
In order to support the long term sustenance and further growth of the US film industry it
can be said that the government as well as the film association of Hollywood needs to adopt few
strategies and policies. In this regard, it can be said that in order to implement successful
strategies and policies the Hollywood film industry needs to access the economical as well as
social changes that are taking place in the present context. It can be monitored that the
technological advancement has created significant influences on the global film industry (Jones,
Lorenzen & Sapsed, 2015). It can be said that the technological advancement has attributed
adoption of better technology and broader reach to the audience. However, it is also to be
mentioned that the film makers and producers have also monitored few harmful aspects of this
advanced technology and media exposure. In this context it can be said that the makers and
producers need to take up few effective strategies that can boost the industry.
 The film makers can adopt technology in order to support better animation, VFX and film
making procedures.
 The marketing and promotion departments need to create strategies of audience
engagement in a more robust manner (Kord & Krimmer, 2013). It has been noticed that
organizing events that can provide opportunities of direct communication with the
celebrities tend to generate higher amount of awareness amongst the common people.

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 In order to support the economic growth of the industry the industry can focusing on
engaging a greater number of skilled and efficient labors in the industry.
 The government of the United States as well as the film producers needs to take up
initiatives that can ensure larger export of the films (Balio, 2013). To explain it
furthermore it can be said that the Hollywood film industry should focus more on
screening movies in the foreign countries. This will help them in achieving greater
economical benefit.
Conclusion
To conclude, it can be said that the film industry of the United States is the largest film
fraternity in the world. Adoption of effective and successful strategies have attributed immensely
to the success of this industry. Moreover, being the oldest film industry Hollywood contributes
significantly towards the economy of the United States. It has also been monitored that the
Hollywood is serving an important role in building political and social awareness in many
instances. Moreover, the various social and awareness campaigns taken up by the celebrities help
building social awareness to a great extent. In order to support further growth of the industry
adoption of better technologies and strategies to reach global audience have to be adopted.

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