MITS Advanced Research Techniques: UX Satisfaction Metrics Report

This research report, submitted by a student to the Victorian Institute of Technology, explores the development of metrics for quantifying user experience satisfaction in mobile applications. The study employs a positivism research philosophy and a deductive approach to determine effective metrics. The research design utilizes a descriptive approach, and both primary (surveys) and secondary data collection methods are employed. The report details the methodology, including the use of a sample size of 35 for surveys and the examination of models like the GQM approach to assess usability criteria. The goal is to determine how to measure the satisfaction levels of mobile application users effectively. The report includes a comprehensive list of references in IEEE format. This report is part of the MITS Advanced Research Techniques course.

MITS Advanced Research Techniques
Research Report
Candidate:
Student Name
Higher Education Department
Victorian Institute of Technology
Report Title:
The development of metrics for proper quantification of user experience satisfaction of mobile
applications.
Methodology
Research philosophy
A research philosophy is one of the beliefs about a specific way in which the entire data about a
particular phenomenon can be properly gathered, analyzed as well as used. It is found that in this
research positivism research philosophy will be used for determining the metric that is used for
quantifying the customer experience satisfaction in context to user experience [2]. The positivism
research philosophy is mainly used as positivism research generally aims to properly gain effective
insights from different social dimensions as well as management behavior by using proper data driven
based decision making effectively.
Research approach
It is considered as a procedure which mainly comprises of a number of steps that is mainly
based on the assumption of proper detailed method of data collection, interpretation as well as analysis.

It is therefore based on the nature of the research problem that is mainly addressed. It is analyzed that
in order to conduct research on the determination of metrics for successfully quantifying customer
satisfaction, it is found that deductive approach is mainly used. It is analyzed that deductive approach is
mainly used [3]. It is found that deductive approach will be utilized with the help of this particular
approach for testing the particular theory in order to create the usability metrics for checking the
usability of the mobile app and how the model is useful in checking the level of satisfaction among the
customers [4].
Research design
It is one of the frameworks that is mainly selected by the researcher for properly explaining the
research properly [2. It is found that descriptive research design is mainly selected for reflecting the
importance of the model as well as for showcasing the models that are helpful in influencing the
research.
Data collection process
It is found that both primary as well as secondary data collection procedure is mainly used in
order to gather information about the research. Primary data collection method is used for conducting
surveys with the sample size of 35 that further helps in suggesting the percentage of customers that are
happy by getting the experience of the mobile app [1]. On the other hand, secondary data collection is
used for collecting data about the different models including GQM approach for finding the usability
criteria’s that are helpful in determining the satisfaction of the customers quite effectively.

References
[1].Wiek, A. and Lang, D.J. Transformational sustainability research methodology.
In Sustainability science (pp. 31-41). Springer, Dordrecht, 2016.
[2].Mohajan, H.K. Qualitative research methodology in social sciences and related
subjects. Journal of Economic Development, Environment and People, 7(1), pp.23-48, 2018
[3].Taherdoost, H. Sampling methods in research methodology; how to choose a sampling
technique for research. How to Choose a Sampling Technique for Research (April 10, 2016),
2016.
[4].Krishnaswamy, K.N. Management Research Methodlogy: Integration of Principles, Medthods
and Techniques. Pearson Education India, 2016.