CMP6214 - User Experience Design Report: OnlineAuct Website Analysis

This report details the process of improving the user interface of the OnlineAuct website using Jesse Garrett's five planes of user experience: strategy, scope, structure, skeleton, and surface. The report begins with identifying the goals of the website and the expectations of its users, including both novice and expert users. Research methods included interviews to gather user feedback and identify pain points. The report outlines the creation of user personas, empathy maps, and key performance indicators (KPIs) to measure the success of the website's design. The report also addresses the challenges of the old system, such as slow loading times and payment issues, and outlines the functionalities and content requirements for the new website. The analysis covers user attitudes, time spent on the web, and challenges encountered during bidding, with a focus on creating a user-friendly and efficient online experience.