UWL Airlines: Analysis and Strategies for Recovering from COVID-19

This report provides an analysis of the impact of the COVID-19 pandemic on the airline industry, focusing on UWL Airlines. The report outlines several key steps UWL Airlines should take to recover from the crisis, including redesigning the aircraft network using data analytics to predict consumer behavior and optimize flight routes, creating attractive discounts and travel packages to stimulate demand, and building remote working facilities for staff. The report also emphasizes the importance of adhering to health and safety protocols such as social distancing and the use of digital technologies. The conclusion highlights the need for strategic planning and adaptation to ensure the airline's survival and regain its market position. The report references various academic journals and resources to support its findings and recommendations, offering a comprehensive overview of the challenges and opportunities facing UWL Airlines in the post-pandemic era.

Aviation Policy and
Strategy

Table of Contents
INTRODUCTION.......................................................................................................................................3
MAIN BODY..............................................................................................................................................3
Steps UWL airlines have to take in order to recover from coronavirus...................................................3
Conclusion...................................................................................................................................................5
REFRENCES..............................................................................................................................................6

INTRODUCTION
Airline industry has faced drastic changes in profitability and daily operations after global
spread of the COVID-19 virus. International airline traffic was reduced due to the pandemic and
affected income generated by airline firms negatively. Effective vaccine development and quick
vaccine distribution leading to reduction in COVID-19 cases provide airline firms to recover
from the losses suffered due to the pandemic. The present report describes steps taken by UWL
airlines to recover from the pandemic.
MAIN BODY
Steps UWL airlines have to take in order to recover from coronavirus
The coronavirus has affected various aspects of the airline industry the long term impact of
the COVID-19 pandemic in initiating structural changes in the airline industry is yet to be
discovered (Will airline hubs recover from COVID-29?, 2020). The development of effective
coronavirus vaccines by multiple business firms and decrease in COVID-19 cases in many
countries can be used as an opportunity by UWL airlines to seek recovery in profitability. As the
pandemic is not over and COVID-19 cases have accelerated in some countries such as India,
Airlines firms have to take various steps in order to recover in such situations. In addition to this
the focus of UWL needs to be on developing capabilities which help the firm survive if the
situation worsens. The steps to recover from Coronavirus in relation to UWL airlines are
provided below:
The major challenge for airlines after opening of airports in safe countries will be to ramp
up various daily operations after displacement of staff members and aircrafts (Schosser and
Hausladen, 2020). In this situation, the decision of UWL is to redesign aircraft network in order
to smoothly shift towards open international flight routes and return of consumers. The first step
of the company needs to be to utilize data analysis tools to redesign flight network for maximum
efficiency.
UWL needs to develop data analytics capabilities. This step will help the company
effectively predict consumer behaviour after the end of the pandemic. Data analytics technology
will consider external and internal behaviour to understand the level of comfort consumers have
in returning to air travel and the precise levers that will influence them to start early rebooking.

UWL can use the insights given by data analytics to enhance decision making and make the most
profitable trade-offs.
The next step taken by UWL includes creation of attractive discounts, air travel packages
and other offers to stimulate demand after the world returns to normalcy. The firm needs to take
advantage of abolition of travel restriction all over the globe to gain beneficial position in the
travel industry. UWL needs to build lucrative travel offers for every consumer segments such as
families, solo travellers, business travellers and others to attract consumers after reopening of
international flight routes and destinations. This includes discount offers, promo codes with
every flight, extra luggage space, free meal up gradation and many others (Saini and Saini,
2020). In addition to this the company needs to market various offers with different channels in
order to reach consumers and push direct online bookings.
Another step the respective airline firm needs to take is to build remote working facilities
for staff members which do not face the consumer directly. This includes IT staff, consumer
service staff and corporate business units (Schosser and Hausladen, 2020). This will help the
company reduce costs as one of the lessons learnt from the pandemic is that with the help of
effective technology non-essential staff can easily complete their work remotely. This will help
UWL reduce costs while not compromising with quality of services provided to the consumers.
This step will not only help the firm tackle current situations of active pandemic but will also act
as preventive measure if the situation worsens.
UWL airlines has to develop its services by keeping in mind the various health issues which are
taking place in the economy so that development of the country it will also helps in increasing
the customer loyalty of the business in the marketplace due to which profit of the business will
also get increased if the business will not develop its services then it can create loss of the
industry due to Covid-19 situation company has to go through a big loss which has affect the
revenue generating power of the business due to which company will not able to perform
effectively in the marketplace because people are more worried about their health because of
which they are avoiding the travelling through the airlines due to which profit of the company
has been decreased in the marketplace.if the company wants to increase its profit then it
important for the business to develop its services in the market so that more profit can earned and
loss can be recovered properly (Yimga, 2019). Social distancing should be followed in the
business so that chances of Covid-19 can be eliminated from the company in the airports also

proper sanitizing machine should be kept for the passengers because at airports there are more
chances of spread of Covid-19 because tourist are taking place if the social distancing will be
followed properly then it will helps in reducing the Covid-19 from the country and maintain the
safe environment for the people so that growth of the country can take place in the market
(Koliousis, 2019). use to digital technologies should be used more so that various functions can
be performed through the technology and growth of the business can also take place in the
business.there are various rule which is given by the government which has to be followed by the
company so that smooth functioning of the business can take place without affecting the growth
of the company in the market (Wittman, 2017). Industry should also develop the technologies of
checking the health of the passengers so that spread of Covid-19 cannot take place if the health
of the passengers is good and only those passenger should be allowed to travel so that other
passengers can also have the safe journey in the business which will further help in increasing
the demand of the business in the market. if the organisation will not follow these steps then it
can affect the functioning of the industry and will make the company in big loss due to which
growth of the economy will also get affected in the market after the Covid-19 situation various
airlines services have been reopened which have to provide the services as per the guidelines
given by the government so that healthy journey can be provided to the passengers and more
profit can be earned (Abdelghany, 2018).
Conclusion
As per the above report its has been analysed that Covid-19 has affected the profit and
growth of the airlines industry due to which there are various steps which have to be taken by the
airlines industry so that loss can be recovered and goodwill of the company can be gained in the
market they have plan various strategies by keeping in mind the affect the Covid-19 so that
healthy journey can be provided to the passenger and spread of covid-19 can be eliminated.

REFRENCES
Books and Journals
Abdelghany, A. and Abdelghany, K., 2018. Airline Network Planning and Scheduling.John
Wiley & Sons.
Brown, R. S. and Kline, W.A., 2020. Exogenous shocks and managerial preparedness: A study
of US airlines’ environmental scanning before the onset of the COVID-19 pandemic. Journal of
Air Transport Management, 89.p.101899.
Choi, J.H., 2021. Changes in airport operating procedures and implications for airport strategies
post-COVID-19. Journal of Air Transport Management, 94, p.102065.
Gallego, I. and Font, X., 2020. Changes in air passenger demand as a result of the COVID-19
crisis: using Big Data to inform tourism policy. Journal of Sustainable Tourism, pp.1-20.
Gudmundsson, S.V., Cattaneo, M. and Redondi, R., 2021. Forecasting temporal world recovery
in air transport markets in the presence of large economic shocks: The case of COVID-
19. Journal of Air Transport Management, 91, p.102007.
Hou, M., Wang, K. and Yang, H., 2021. Hub airport slot Re-allocation and subsidy policy to
speed up air traffic recovery amid COVID-19 pandemic---case on the Chinese airline
market. Journal of Air Transport Management, 93.p.102047.
Saini, N. and Saini, V., 2020.Air travel in COVID-19 pandemic. Journal of Patient Safety and
Infection Control, 8(1).pp.29-29.
Schosser, M. and Hausladen, I., 2020. Big Data to Improve Strategic Network Planning in
Airlines. Springer gabler.
Yimga, J. and Gorjidooz, J., 2019. Airline schedule padding and consumer choice
behavior. Journal of Air Transport Management, 78, pp.71-79.
Wittman, M.D. and Belobaba, P.P., 2017. Personalization in airline revenue management–
Heuristics for real-time adjustment of availability and fares. Journal of Revenue and Pricing
Management, 16(4), pp.376-396.
Santos, B.F., Wormer, M.M., Achola, T.A. and Curran, R., 2017. Airline delay management
problem with airport capacity constraints and priority decisions. Journal of Air Transport
Management, 63, pp.34-44.
Koliousis, I., Cao, D. and Koliousis, P., 2019. European transport industry
deregulation. Management Research Review.

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