Business Communication: Vaccine Barriers and Strategies in the UK

This report analyzes organizational communication theories and their application to addressing vaccination barriers in the UK. It identifies emotional, physical, informational, attitudinal, and cultural barriers preventing people from getting vaccinated. The report outlines government strategies to overcome these barriers, including effective communication, public trust-building, and resource allocation. Recommendations are provided for vaccination centers to improve their outreach and accessibility, with the aim of increasing vaccination rates and combating the COVID-19 pandemic. Desklib provides this assignment solution and other resources for students.

Business
Communication

ABSTRACT
The report undertakes the description regarding the organisational communication and its
important within the country. There are several ways and barriers which are faced by the citizens
of UK as these are concerned with the different opinion of vaccination procedure. The report
tends to undertake the discussion about barriers, strategies to overcome from the barriers of
business communication which are related to the prevention of vaccine schedule. Moreover, the
different recommendation is also required for the analysis of their own growth and changes in
the perspective of the government and the citizens of UK towards the vaccination system. It is
useful to consider the suitable way to approach and make the systematic growth in terms of
taking vaccination centre for the accomplishment of the government target.

Table of Contents
ABSTRACT.....................................................................................................................................2
INTRODUCTION...........................................................................................................................4
ANALYSIS AND DISCUSSION...................................................................................................4
Discuss some general theories of organisational communication..........................................4
Evaluate the barriers of communication preventing people getting the vaccine....................5
Outline government strategies to overcome these barriers.....................................................6
CONCLUSION................................................................................................................................7
RECOMMENDATIONS.................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Business communication is one of the suitable process to share the information and data in
an appropriate manner and also make effective changes for the success of company. In UK, most
of the people are not aware to take vaccines because of the several reasons and also have
prevented by making several inappropriate reasons (Glover and et. al, 2021). The report leads to
include general theories of the organisational communication, barriers of communication and
varied strategies. It will be useful regarding the growth to work and accomplish proper growth
across the communities and the people also get vaccinated by the different areas related to
develop the report of vaccine.
ANALYSIS AND DISCUSSION
Discuss some general theories of organisational communication
The prominent use of organisational communication is useful to undertake the several aspects
that consider the effective approach and also develop component for the existence of the
company. This is concerned with the achievement of proper exchange of details and information
to develop the goals. Some of the basic and effective organisational communication theories are
discussed as:
 Bureaucracy theory: This theory is developed by the German Sociologist “Max Weber”
for the suitable growth in the organisational form. This theory is related to the
achievement of suitable impersonal structure and also make a clear set in regard to
understand the need of emotional-oriented workers. It is helpful for the effective
controlling of people and also ensure regarding the structural change and chain of
command (Nazaryan and Karapetyan, 2021). With the proper use of extension, the
organisations are required to make changes and opt suitable techniques and promote their
principles. The need to identify the systematic change for the analysis of module and
work for the proper management of techniques of company.
 Theory X and theory Y: It is associated to the motivational approach in the specific
department and it is founded by “Douglas McGregor”. It is related to the suitable
approaches for the self-control, promote creativity and also recognise the people as their
assets. With the help of proper communication and effective changes which are
concerned to offer prominent growth for the external factors regarding their effective use

of communication (Young and et. al., 2021). It is useful for undertaking the suitable
approach and also use the communication channel in an appropriate manner. It is
concerned to the external control and the fear of punishment to use and motivate the
individual to make the effective business channel within the organisation.
 Acceptance theory of authorities: This theory is proposed by the Chester Barnard in
1938 and the main focus over the maintenance of cohesiveness, effective communication
for the formal organisational structure and in the effective management for the feeling of
self-integrity and self-respect (Franklin and O’Sullivan, 2020). This theory is useful for
communicating with the department and also does not have stress for the requirement and
make the organisational members for having the effective communication to make things
essential for the proper use of formal communication which is related to the
organisational members. It is useful in terms of making an effective line of
communication for make a direct and indirect behavioural regarding the growth to make
the proper speed for alteration.
 Functional approach to corporate culture: This approach which is useful for the suitable
performance to develop unification across the organisational change. This theory is useful
for undertaking the prominent use of approaches and also make functional growth to
move towards the growth of organisational communication changes (Hutubessy and et.
al., 2021). Because of the effective performance and develop transparency, it is important
to make the distinctive organisational culture. Every factor is concerned to make the
systematic analysis, impact and accomplishment of corporate culture and changes.
Evaluate the barriers of communication preventing people getting the vaccine
 Emotional barriers: Maximum number of people get scared and also not able to take
vaccine on time. This is relatively the new concept and there is the different
misconception that impact the growth and make suitable changes which are concerned to
take vaccine and also get sick for the longer period of time (Ballantyne, Ryan and Bissell,
2021). There are several methods which are useful for undertaking the emotional barriers
to bring the prominent change for consider the benefits of vaccine.
 Physical barriers: There are different sector who are dealing with the inappropriate
knowledge for the booking of vaccine. As people are also start thinking that they live
quite far from the vaccination centre. Therefore, it would be useful for the individual to

make effective growth and also try to communicate with each other in suitable manner.
Here, communication make an effective place and also accomplish the targets to identify
the systematic growth.
 Information barriers: Most of the people are not aware regarding the right information
and the impact of vaccine on their body. Furthermore, people are also not having the
proper information to make the systematic change to know about which vaccine is
suitable for their own health and what exactly difference is being conducted through the
significant challenges (Mejova and Kalimeri, 2020). Here, the media play an important
role as they are communicating in details and information related to the vaccine in both
positive and negative manner.
 Attitudinal barriers: After identifying the different impact of the vaccine, people tends to
resist and deny to bring change in their life. They avoid or deny to take vaccine and also
feel riskier to take the vaccination for the effective period of time (Lee, Hwang and
Moon, 2020). This will be concerned to the different challenges and also make suitable
ways to prevent from the vaccine. People also think that they tend to have strong
immunity and does not get chance with COVID-19 virus by risking their life.
 Cultural barriers: Number of people are related to accomplish the different forms as
most of them belongs from UK and also speak English only. It brings the barrier for the
other people who are not able to speak in English like migrants. The nurses and doctors
spread proper information about the COVID-19 in English from which the migrants face
difficulty or feel anxious regarding the use of vaccine instead of the use of others.
Outline government strategies to overcome these barriers
 To overcome from the barriers, government tends to make the suitable principles and
guide regarding the use of effective actions within the vaccine procurement,
administration and distribution. It will be useful for the growth to work and also make
proper change for the suitable use of regulatory agencies.
 They also realise the prominent information regarding the growth and procurement in
terms of disaggregating, user-friendly approach and also make the open source formats
towards the growth of the publicity (Matute and et. al., 2021). It will be useful for the
government to manage the expectations of public and also consider the importance of
vaccine.

 There are several ways to work and also make vaccine properly in terms of foster the
trust within the competence of government. It is useful to undertake the vaccine in
serious manner and also demonstrate the overall capacity to manage the supply of
vaccine to the campaign (Samal and et. al., 2021). With the help of prominent
technologies and achieve the targets to make the strong control and also make things
reliable and transparent for the use of manufacturing the vaccine system.
 It is related to the achievement of suitable growth for activating the growth of border to
effectively use the bilateral resources. It is useful to the other cultural people in terms of
managing the activities and offer proper growth for addressing the issues and manage the
safety of the vaccine in an effective manner.
CONCLUSION
From the above discussion, it has been analysed that the effective use of organisational
communication is effective for the growth and accomplishment of different sectors to make the
use of communication properly. There are several ways and barriers for the communicating the
challenges and also help other to prevent from the different ways to get vaccine and also to fight
against the COVID-19 pandemic. There are various ways for undertaking the major adoption to
identify the systematic use to overcome from the barriers which are related to the communication
and COVID-19 pandemic.
RECOMMENDATIONS
From the preceding discussion, it has been recommended that companies need to consider
several changes and also make proper growth to address the different strategies to overcome
from the issues. Here, some of recommendations which are provided to the different vaccination
centre for the productive approaches and growth. It is useful to address the issues and make
changes to evaluate the large scale areas like football stadium and other national booking
services. Here, some of the changes are also allowed for the growth of people which are related
to age group communities and household workers to get vaccinated.

REFERENCES
Books and Journals
Ballantyne, P.J., Ryan, K. and Bissell, P., 2021. (Developing) pharmaceutical solutions to
COVID-19: Navigating global tensions around the distribution of therapeutics and
vaccines. In Living Pharmaceutical Lives (pp. 187-204). Routledge.
Franklin, R.C. and O’Sullivan, F., 2020. Horticulture in Queensland Australia, COVID-19
response. It hasn’t all been bad on reflection. Journal of Agromedicine, 25(4), pp.402-
408.
Glover, R and et. al, 2021. NIMble innovation-a networked model for public antibiotic trials.
Hutubessy, R.C and et. al., 2021. The Full Value of Vaccine Assessments (FVVA): A
Framework to Assess and Communicate the Value of Vaccines for Investment and
Introduction Decision Making. Available at SSRN 3841999.
Lee, S., Hwang, C. and Moon, M.J., 2020. Policy learning and crisis policy-making: Quadruple-
loop learning and COVID-19 responses in South Korea. Policy and Society, 39(3),
pp.363-381.
Matute, J and et. al., 2021. Are you getting it? Integrating theories to explain intentions to get
vaccinated against COVID-19 in Spain. Journal of Risk Research, pp.1-20.
Mejova, Y. and Kalimeri, K., 2020, June. COVID-19 on Facebook ads: competing agendas
around a public health crisis. In Proceedings of the 3rd ACM SIGCAS Conference on
Computing and Sustainable Societies (pp. 22-31).
Nazaryan, T. and Karapetyan, N., 2021. Factors Affecting Covid-19 Vaccine Hesitancy in
Sweden (2021).
Samal, C and et. al., 2021. Vaccination Worldwide: Strategies, Distribution and
Challenges. arXiv preprint arXiv:2107.14139.
Young, L.E and et. al., 2021. Disrupting the COVID-19 Misinfodemic With Network
Interventions: Network Solutions for Network Problems. American journal of public
health, 111(3), pp.514-519.