Business Communication: Vaccination Campaign Overcoming Barriers

This report examines the communication challenges hindering the UK's pro vaccination campaign, particularly concerning COVID-19. It identifies information, attitudinal, physical, emotional, and cultural barriers that contribute to vaccine hesitancy. The report emphasizes the importance of effective communication strategies, suggesting the use of multiple languages, diverse communication channels (SMS, email, social media), and clear, accessible information. It recommends using social media to dispel misinformation and promote the benefits of vaccination. The report concludes that addressing the information gap and miscommunication surrounding vaccine effects is crucial for persuading more people to get vaccinated and accelerating the vaccination drive in the UK. Desklib provides access to this and other solved assignments for students.

Introduction
COVID-19 pandemic has caused the major changes to the life of people in UK. As
the post-pandemic, life of people is slowly getting back to normal. But, still there
are cases occurring for which UK government is making people aware about the
benefits and needs of the getting vaccinated. But as per the government analysis the
people are still less keen to get vaccinated due to some reasons. This leaflet will
outline the barriers of effective communication and strategies to persuade people to
take vaccination.
Common challenges and barriers
There are range of reasons that are preventing people of UK from getting
vaccinated but most important reason is the ineffective communication between the
government and citizens of UK. The government of UK has identified some
barriers of effective communication which are discussed below:
Attitudinal barrier: Some people have negative and over confident attitude that
they won’t be affected by Covid-19 and also has a psychology that vaccine is risky
therefore, they show resistance.
Pro Vaccination Campaign
 Physical barriers: this is the most common barriers of the effective
communication among the people of UK as the people are not sure about
the vaccination centre, find place of vaccination very far and also has
inconvenience to go. Due to this many people let go to book their
appointment for the vaccination.
 Emotional barriers: People are also afraid and fear to take vaccination
to its post effects such as fever, body ache and other sickness symptoms.
Some people fear to take vaccination as they have lack of trust because of
its new origination and relatively untested. Also people are worried to
visit vaccination centre as they may come in contact with many people
there.
 Information barrier: This barrier is relatively very as people of UK are
not aware about full information related to the vaccination and its post
symptoms. Also people have false information about the vaccine effects
and some are under negative media publicity.
 Cultural barriers: There are many migrants in UK and also people living
in UK are not confident over English and most of the vaccination
information is English which is problem. Some cultures are anxious
about the vaccination.

Effective strategies
For accelerating the speed of vaccination dose in UK the UK government is
suggested to adopt some strategies that will overcome all the barriers of effective
communication. Some strategies to persuade people to take vaccination are:
 The message of vaccination should be spread in different languages using
different mode of channels such as SMS, E-mail etc. and also used symbols
and pictures for better understanding and also to reduce language gap.
 The information strategy should be used for which all the necessary details
such as day, date, place and other information should be effectively
mentioned in brochures related to vaccination camp.
 Use social media to spread the word related to befits of vaccination and to
mitigate false thinking related to vaccination effects through videos and
expressions.
Conclusion
It is concluded from above information that information barrier is the major
issue among the people as people are less aware about the vaccination and its
benefits and people are also miscommunicated about post effects of vaccination.
Thus the strategy of messaging through SMS, E-mail and social media is best to
spread the importance of vaccination and to persuade people to vaccinate.
REFERENCES
Books and Journals
Narasimha, V.L and et. al., 2020. Complicated alcohol withdrawal—an unintended
consequence of COVID-19 lockdown. Alcohol and Alcoholism, 55(4),
pp.350-353.
Clark, A., 2021. Ethical Acceptability of COVID-19 Immunity Certification. Linguistic
and Philosophical Investigations, (20), pp.105-114.
Signes-Pont, M.T., Cortés-Plana, J.J. and Mora-Mora, H., 2021. An Epidemic Grid
Model to Address the Spread of Covid-19: A Comparison between Spain,
Italy and UK.