Case Study: Value Chain Analysis and Core Competency Development

This case study provides a value chain analysis of Electronic Engineering Ltd, conducted by the new CEO Stanley Weston, to assess the company's performance and strategy. The analysis identifies weaknesses in the manufacturing system and proposes the implementation of flexible manufacturing systems and robotisation to enhance productivity and value addition. The company's strengths include teamwork and adaptability to new technologies. The study recommends strict implementation of strategies, workforce training in new technologies, and hiring skilled employees to improve sales and achieve long-term goals. Desklib provides access to similar solved assignments and study resources for students.

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Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
REFERENCES................................................................................................................................4

Q1. Based on the case study, depict the value chain of the company. Determine how value chain
is a valuable tool in analysing the company. Using example to identify the core competencies of
the company. Suggest ways in which the core competencies could be developed with
justification
In the given case study of Electronic Engineering Ltd, it has been determined that the
value Chain helped the new CEO Stanley Weston to analyse the report and performance of
company. It is a valuable tool which enable an individual to get clear information about
strategies and polices of company. Value chain refers to the set of activities conducted by
organisation to maximise its competitive advantage. In Electronic Engineering Ltd, value chain
includes inbound logistics, operations, outbound logistics, marketing and sales as well as
services which helps the company to determine its weak area for development.
It helps the New CEO to determine the history of company, current strategy and future
prospects. After analysing they conduct meeting with management to discuss the new and long
term strategy for company growth. The value chain model helped them to determine that there
are some issues in their existing manufacturing system which decline their productivity. In the
meeting Stanley Weston put the idea to management to develop the electronic engineering
department by implementing sophisticated flexible manufacturing systems. It is imperative to
company to make changes to facilitates the utilisation of computer controlled machines like
robots and Artificial intelligence in manufacturing process. It will increasing the value added in
their electronic products as well as they can sell whole system rather than supply of short
electronic parts.
The strengths and competencies of Electronic Engineering Ltd are whole organisation
work as a team and always ready to adopt new policy and technology in their business process.
Management and CEO put their efforts to implement robotisation and flexible manufacturing
systems. The CEO took responsibilities for technological development of company and make
effective strategy to bring sustainable change in organisation. The another competency of
company is its whole work force supported to CEO in order to make changes and introduce
robotisation to improve their production process. It has been seen that they are unable to
implement it successfully. In another year meeting, they discussed and concerned about the long

term goal, strategy, objective of company. As they need to make change the business procedure
which will help them to add new line of product and services.
It is recommended to CEO of Electronic Engineering Ltd that they need to take strict
action to implement their strategy effectively and inform whole work force to adopt robotisation
technology in their working to sell whole system rather than single components. They can also
hire skilled employees who has knowledge about advance technology which leads to increase the
sales and revenue of company. They must also provide training to employees about working with
new system solution which increase their skills and productivity for the achievement of long
term goals of company.