Value Chain Analysis of ITP's FixIt Product - Business Project

This assignment presents a value chain analysis of ITP, a company focused on innovative product development, specifically examining its product FixIt, a solution for PVC pipe repair and installation. The analysis, supported by a diagram, breaks down the value chain into key activities including inbound logistics (quality control, scheduling), operations (manufacturing, packaging), outbound logistics (order handling, shipping), and marketing & sales (customer management, promotion). The analysis highlights the importance of each stage, from administrative support to customer service, in ensuring FixIt's successful market launch. It emphasizes the need for both online and offline availability, customer feedback, and continuous improvement in a competitive market. The project also references the importance of manufacturing base and distribution network for product commercialization, and provides references to support the analysis.

VALUE CHAIN ANALYSIS OF ITP
VALUE CHAIN ANALYSIS OF ITP
Name of the Student:
Name of the University:
Author Note:

VALUE CHAIN ANALYSIS OF ITP
Administration and management Legal, finance and accounting management Scheduling and rescheduling of process and
collaborative work flow
Human resource management Individual recruitment. Training and career
development
Workforce planning, employee benefit
systems
Product and technology development Product and process design, research and
development
Computer aided design and product
development
Procurement Supplier management, funding, sub-
contracting
E-commerce web-portal for suppliers
Inbound logistics
 Quality controlling of
the products
 Raw material
controlling
 Supply process
scheduling
 Automated
warehousing system
Operations
 Manufacturing and
packaging of the goods
 Production control
process
 Quality control
mechanism
 Computer operated
machines and systems
 Computer aided
flexible manufacturing
Outbound logistics
 Finishing the goods
 Handling of orders
received
 Product dispatch
 Invoicing the delivery
 Shipment of the
packaged goods
 Online availability of
products
 Processing of final
product
Marketing and Sales
 Managing customers
 Order tracking process
 Promotional activities
 Analysis of market and
research
 Online ordering system
 Target ordering system
 Targeted marketing
Customer service
 Warranty of
product
 Awareness of
product
 Training and
education
 Upgrading
 Customer
relationship
management
Fig: Value chain analysis of ITP
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VALUE CHAIN ANALYSIS OF ITP 1
Analysis:
ITP’s recent product is FixIT that is trending in the market because of the functionality that this product offers. In order to make sure that
the product hits the market in the best possible way and reaches out to the customers through all the platforms available, it is important to design
the value chain in the most logical way possible. The above diagram gives an image of how this product is marketed. The inbound logistics
involve in checking the quality of product and scheduling the products to dispatch. Once the products are manufactured in the operation phase,
the need of outbound logistics is felt and the products are dispatched with a proper handling with invoicing the products (Bhargava, Bafna &
Shabarisha, 2018). Next comes the most crucial part, to educate the customers about the product and at the same time considering the increased
level of competition in the market. In this case, the product has to be made availed in both online and offline platforms so that it can reach out to
the people as per convenience. Lastly, customer support and continuously working on the feedback is what needed in this competitive era and
that needs to be checked too (Jaligot et al., 2016). It should be kept in mind that the entire process of manufacturing and delivering the goods
depends on the activities of various departments in an organisation like the administrative department. They have to control the legal and the
financial aspects of operations. At the same time, scheduling and rescheduling of the product and operational activities would also be matter of
concern for the management. All this process is the part of the value chain of an organisation.

VALUE CHAIN ANALYSIS OF ITP 2
References:
Bhargava, A., Bafna, A., & Shabarisha, N. (2018). A review on value chain analysis as a strategic cost management tool. Management, 5(2), 17-
29.
Jaligot, R., Wilson, D. C., Cheeseman, C. R., Shaker, B., & Stretz, J. (2016). Applying value chain analysis to informal sector recycling: A case
study of the Zabaleen. Resources, Conservation and Recycling, 114, 80-91.

VALUE CHAIN ANALYSIS OF ITP 3
In image format for better convenience: