Real Property Management: Value Chain Analysis & Optimization

This report provides a comprehensive analysis of the value chain management strategies employed by Real Property Management Rental Direction, a company offering rental services across North America. It delves into various aspects of their operations, including property and asset management through digital solutions like SCM, forecasting and planning to ensure client satisfaction, financing strategies involving bank loans and commissions, and meticulous documentation for transparency. The analysis also covers the company's suppliers, distribution network, technical support centers utilizing advanced IT, engineering design for property scrutiny, sales offices for client interaction, and communication links for maintaining a vast database of potential clients. The report concludes that Real Property Management Rental Direction's value chain system is effective in achieving organizational goals and delivering optimal service to clients.

Running head: BUSINESS OPERATIONS
Supply value chain of real property management
Name of the student
Name of the university
Author Note:

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Table of Contents
Introduction......................................................................................................................................3
Overview of the Company...............................................................................................................3
Value Chain Management...............................................................................................................4
Figure 1: Value Chain Management............................................................................................4
Management of the Properties and Assets...................................................................................5
Forecasting and Planning.............................................................................................................5
Financing.....................................................................................................................................5
Documentation.............................................................................................................................6
Suppliers......................................................................................................................................6
Distributors..................................................................................................................................6
Technical Support Centers...........................................................................................................7
Engineering Design.....................................................................................................................7
Sales Offices................................................................................................................................7
Communication Links.................................................................................................................7
Conclusion.......................................................................................................................................8
References........................................................................................................................................9

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Introduction
Real Property management Rental Direction was formed in order to provide different
kind of rental services to the people of the community in search of houses and properties
(rentaldirection.com, 2018). The company has a base coverage of around 250 plus locations in
46 different states of North America. More than 10,000 property owners have kept their trust
over the mentioned company. The following project is prepared to compile a report to get a clear
understanding of the value chain or the Value Chain strategy of the business. The value chain
strategy that has been formulated by the management of the company has been provided to
maximize the Value of the customers and make necessary efforts to gain a competitive advantage
in the market and be sustainable.
Overview of the Company
The company is led by Kirk McGary for almost the last three decades. Headquartered in
the American state of Florida, the management of the company e4ngages itself in the
management of the residential properties (rentaldirection.com, 2018). Their main strategy is to
help the customers save money at each and every stage of the rental process. The professional
service that is provided by the employees of the mentioned real estate company generally
comprises of comprehensive marketing, cost effective advertisement, ongoing healthy
communication and many more similar tasks and activities as such.

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Value Chain Management
Figure 1: Value Chain Management
Source: (Fredendall & Hill, 2016)
The process by which a connected group of activities are connected together to help
create the values of the different goods and services of the products can be referred to as the
value chain management. The main objective of managing the value chain is to integrate
communication and increase cooperation between the production and the Value Chain and
decrease the time of delivery. The presence of a proper Value chain is the key to the success of a
company. Some of the elements of value chain that are implemented by the management of Real
Property management Rental Direction are as follows;

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Management of the Properties and Assets
As mentioned earlier Real Property Management Rental Direction generally deals in the
management of rental properties (rentaldirection.com, 2018). The company manages the
property available with them through the use of a digital solution named SCM Solution. The
property owners who approach the company are helped by them to find the potential tenants for
their immovable assets. The use of the digitalized solutions helps the company to have a
completive advantage in the market as they have the knowledge of the best and the most affluent
properties on sale (Christopher, 2016). The clients are provided the righteous solutions on how to
attract the right tenants to their properties and to get the best deals done for their property. The
company also arranges for an inspection or two for the parties to get to see the property
physically and meet the owners face to face. This helps the organization to ensure a genuine deal.
Forecasting and Planning
The management of the mentioned company ensures that the clients face a hassle free,
interruption free life after they take the help of the company (Gereffi & Fernandez-Stark, 2016).
Such a hassle free environment is necessary for client satisfaction as it gives peace of mind to the
customers. The planning and forecasting also helps the company to abide by all the different
rules and regulations of the country.
Financing
The company depends on various sources for financing which includes, bank loan,
commissions, fees, interests and any other type of loans from financial institutions. The financing
is needed for ensuring the creation of exclusive advertisements and other promotion activities.
The company monitors the tenants in a careful way and makes all the necessary efforts to find
the right people who are financially sound enough to meet the demands of the owner.

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Documentation
The company is basically a service provider and thus it maintains different documents to
ensure the transparency of the different deals (Gereffi & Fernandez-Stark, 2016). The
registration process of the organization takes place once a property owner approaches them for
intervening and finding him a right tenant for the property. The deal is signed between both the
parties and makes both of them legally obliged towards each other. The company provides a
guarantee period of 6 months which helps them to guarantee the genuineness of the deal.
Suppliers
Suppliers form an integral part of the system of Real Property Management Rental
Direction. The difficulty in implementing the Value Chain overall has different kinds of Value
Chain facilities and different kind of objectives (Fredendall & Hill, 2016). However the
following companies along with the larger conglomerates in USA employ break taking strategies
to ensure their success in the competitive market and also to maintain a proper and effective
competitive advantage in the market.
Distributors
Distribution network strategy of the company addresses the issues like that of location of
the warehouse and their capacities and many more as such. It also establishes the basis on how
the management of the company maintains the balance of flow between the facilities regarding
property management and the database of the tenants to the property owners. The management
of the company generally uses a number of different kinds of IT packages that are processed to
assist during the creation, implementation or the use of this complex business decisions.

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Technical Support Centers
Information Technology has a large role in maintain an effective and systematic Value
Chain management within the industry. As mentioned earlier the company uses advanced digital
technologies to complete their management of Value Chain processes (D'heur, 2015). The
company thus practices the best form of supply management because of the presence of the latest
technology in the system. The technology addresses almost all the part of the Value Chain
strategies from logistics strategies to the strategies needed to attract more tenants to their fold.
Engineering Design
The company hires engineer and employs them in the engineering department. The task
of the engineers is to scrutinize the properties and prepare a detailed report on the structural
complexities and conditions. This helps the audit team to set a value for the properties
accordingly. The actual prices are then highlighted to the potential tenants to help them buy or
rent the following property.
Sales Offices
The sales offices of the following company are located at different places of USA. Both
the clients who are the owners and the tenants approach these offices to find out their own
choices. The sales offices have the databases of different properties along with the names of the
potential tenants.
Communication Links
The use of digital communication and effective human resources employed by the
company helps the company to find out and have a large database of the potential clients and the
interested tenants for renting different properties (Jacobs, Chase & Lummus, 2014). The

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maintenance of constant communication with each of them further adds up to the effective range
of services provided by the company.
Conclusion
The value chain system followed and implemented by the management of Real Property
Management Rental Direction is one of the most effective and efficient in modern use. The
strategies adapted by the company to address the issues related to Value Chain is useful to
achieve the goals of the organization as well as help the company to deliver the best service to
the clients of the organization. The value chain management is helpful to generate revenue for
the company.

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References
Christopher, M. (2016). Logistics & Value Chain management. Pearson UK.
D'heur, M. (2015). Sustainable Value Chain Management. Springer International Publishing:
Imprint: Springer,.
Fredendall, L. D., & Hill, E. (2016). Basics of Value Chain management. CRC Press.
Gereffi, G., & Fernandez-Stark, K. (2016). Global value chain analysis: a primer.
Jacobs, F. R., Chase, R. B., & Lummus, R. R. (2014). Operations and Value Chain
management (pp. 533-535). New York, NY: McGraw-Hill/Irwin.
Monczka, R. M., Handfield, R. B., Giunipero, L. C., & Patterson, J. L. (2015). Purchasing and
Value Chain management. Cengage Learning.
Power, D., & Simpson, D. (2016). Aligning Goals and Outcomes in Sustainable Value Chain
Management. In Sustainable Value Chain Management (pp. 161-172). Routledge.
Real Property Management. (2018a). About real property management rental direction.
Retrieved from: https://www.rentaldirection.com/about-us