Value Chain Analysis of Starbucks in the UK: A Comprehensive Report

This report presents a comprehensive value chain analysis of Starbucks, examining its primary and supporting activities within the UK food and beverage industry. The study investigates how Starbucks manages its inbound and outbound logistics, operations, marketing, sales, and customer service to maintain a competitive advantage. The report also explores the role of infrastructure, human resource management, and technology in enhancing Starbucks' performance. Employing both primary and secondary data, the analysis evaluates the effectiveness of Starbucks' value chain in creating customer value and achieving its business objectives. Findings highlight the importance of efficient supply chain management, effective customer service, and strategic technology adoption in sustaining Starbucks' market position. The report concludes with recommendations for further improvement and maintaining competitiveness within the dynamic market.