Value Chain Analysis: Tesla's Competitive Advantage in Auto Industry

This report provides a detailed value chain analysis of Tesla, examining its primary activities and how they contribute to its competitive advantage in the electric vehicle market. The analysis covers Tesla's inbound logistics, focusing on the procurement of raw materials like aluminum, steel, and lithium. It explores Tesla's marketing and sales strategies, including its global branding efforts and online sales approach. The report also discusses Tesla's after-sale service, highlighting its service centers and customer complaint management. Furthermore, it delves into Tesla's corporate social responsibility (CSR) initiatives, emphasizing its commitment to environmental sustainability and community involvement. The analysis also identifies Tesla's key stakeholder groups, including customers, employees, and investors, and how the company addresses their needs. The report references sources such as automotivelogistics, Marketing91, CSRHUB, and Porter to support its findings. Overall, the report aims to provide a comprehensive understanding of how Tesla utilizes its value chain to maintain its market leadership and address the evolving needs of its stakeholders.

Tesla and value chain analysis:
Value Chain:
A value chain is a business model that describes the full range of activities needed to create a
product or service. For companies that produce goods, a value chain comprises the steps that
involve bringing a product from conception to distribution, and everything in between—such as
procuring raw materials, manufacturing functions, and marketing activities. (Porter, 2018)
Tesla is worked on value chain with deep analysis and focus. Which lead them to be competitive
edge and add worth in the products. In electric automaker market the Tesla is having a first
mover advantage and they are the market leaders.
Tesla Value Chain Analysis
Tesla Primary Activities
Tesla Inbound logistics
Tesla inbound logistics involves the raw materials to make electric cars, electronic technology
and also solar panels. Tesla maintains chain of material such as aluminum, steel, cobalt, lithium,
nickel and copper. Inbound logistics practices are not one of the main sources of value creation
for the electric automaker. (automotivelogistics, 2017)
Tesla Marketing and Sales
The ability to stimulate global broadcasting across the globe is a major tool for increasing the
level of branding in the world. Tesla will enter the sale of cars used. Additionally, Tesla's
motorbike company supports the purchase of a car by "incorporating the purchase of new Tesla

brand and consumer needs for Tesla and Tesla cars." The Tesla company will purchase other
signatures to the public. through third-party payments. Tesla sells her car on the internet, at the
company's premises. The wireless provider does not use the network to sell its products. The
company also provides opportunities to respond to the Roof Ki for their mortgage. The amount
of the debt equivalent to all Rooflar Solar costs is less expensive than the 30%
loan. (Marketing91, 2018)
Tesla after sale Service
To better comment on customer complaints, consumers will allow customers to "raise their
issues to the business manager". Tesla provides a service at business service centers and more
Services. The company is making 100 new service agencies over 150 service centers today.
Additionally, Tesla has reopened 350 new campaigns on request throughout the country.
(Marketing91, 2018)
CSR and Tesla
Tesla Inc. (Tesla Motors, Inc.) before the community management strategy (TKT), meeting some
of the major needs of business and owners. Archie B. Carroll's example is based on the pursuit of
businesses and businesses that concern them. This link emphasizes the importance of c
community management. In this company research problem, Tesla's automotive company is
right, and not with relevant stakeholders. For example, the company helps its owners in the form
and design of its electric vehicles, hoods, and laptops, which deal with the environmental
problems of the owners. It is important for the company to maintain a fairly managed corporate
management strategy to minimize the potential benefits and benefits of consumers. With the sign
of the world's signature, Tesla, Inc. has played an important role in showing the world what the
world's leading business organizations are doing in order to meet the needs of rivals and
participation in the international community. (CSRHUB, 2018)
Tesla, Inc. focusing on the interests of the victims in the management business management
strategy that focuses on the wellbeing and well-being of the driver's environment, energy
conservation, and productivity. The purpose of this CSR is to help the company operate in
partnership with General Motors Company, Toyota Motor Corporation, Honda Motor Company,
Volkswagen, Nissan Motor Company, and the Bavarian Motor Works. Community involvement
in Tesla's products and practices is strongly involved in community activities. That financial
burden will benefit you, as well as promoting business and craftsmanship.

Tesla’s Stakeholder Groups & CSR Initiatives
Tesla Inc. an administrative management strategy that focuses on the nature of the business and
its benefits. For example, the company's electricity stations are responsible for responding to the
bad effects of cars using engines. At this point, the business is very important in the business.
This situation controls the performance of the company in its management responsibilities. The
following are Tesla's pursuers, which have been set up as a company's CSR brand.
1. Communities (highest priority)
2. Customers
3. Employees
4. Investors/Shareholders
5. Governments
Referencing
automotivelogistics, 2017. Tesla Supply Chain. [Online]
Available at: https://automotivelogistics.media/intelligence/teslas-supply-chain-set-surge
[Accessed 11 3 2019].
CSRHUB, 2018. CSR and Tesla. [Online]
Available at: https://www.csrhub.com/CSR_and_sustainability_information/Tesla-Motors-Inc
[Accessed 9 3 2019].
Marketing91, 2018. Marketing Strategy of Tesla. [Online]
Available at: https://www.marketing91.com/marketing-strategy-of-tesla/
[Accessed 10 3 2019].
Porter, 2018. Value chain analysis. [Online]
Available at: https://www.mindtools.com/pages/article/newSTR_66.htm
[Accessed 11 3 2019].