Business Models: Value Creation, Appropriation at Arnott's Biscuits

This essay explores the concept of business models and their application in value creation, value appropriation, and the innovation process, focusing on Arnott's Biscuits. It highlights the importance of understanding customer segmentation, channels, value proposition, revenue streams, customer relationships, key activities, key resources, cost structure, and key partnerships within a business model. The essay emphasizes the need for companies to adapt to external factors and changes, recommending the use of the value chain model for sustained economic growth. It concludes that companies must analyze and introduce various models into their practices to ensure proper performance and adapt to inevitable changes, referencing academic literature to support its arguments.

BUSINESS MODEL

TABLE OF CONTENT
• Introduction
• Findings
• Conclusion
• References

INTRODUCTION
Business models is the methods through which the company use to generate income and
revenues and make a very high profits with the help of firm's several operations. Basically it provides the
logistical aid to company so that it can be able to perform effective and desirable manner that will lead in
attaining its standards and goals. This methods are used so that services to clients can be offered in more
satisfactory manner.

FINDINGS
The business model is the most important aspect that is very must in Arnott Biscuits so that it
can be able to carry out the operations in appropriate manner. These are 9 major element in
business model they are-
• Customers segmentations
• Channels
• Value proposition
• Revenue stream
• Customers relationship
• Key activities
• Key resources
• Cost structure
• Key partners

CONTD...
It is evaluated that company external factors changes very frequently and according to that
company need to analyse them and plan accordingly so that problems and issues can be met.
Effectiveness of business model has been analysed, it has been understood that dynamic and
statistical problems can be resolved with the support of the effective use of business model.
Changes are one of the very major part that occur no matter anybody needs them of not. It is
inevitable, it can not be avoided. Changes are very effective and has a very great impact upon
business model of the company. As per the finding it can be recommended that organisation can
use the value chain model which is very suitable as to sustain in market and also it is very
supportive because it helps in attaining the economic growth of Arnott Biscuits. This is very
effective as because this help in planning various strategies that is very essential for the company
to introduce in its operations and functions.

CONCLUSION
From the argument it has been concluded that there are
various models that need to be analysed and introduced by
company into its practices so that they can be able to perform
work properly. Changes are also there which is a natural aspect
that need to be adapted as and when it takes place.

REFERENCES
Afuah, A., 2014. Business Model Innovation: Concepts, Analysis, and Cases. Routledge.
Anttiroiko, A. V., Valkama, P. and Bailey, S. J., 2014. Smart cities in the new service economy:
building platforms for smart services. AI & society. 29(3). pp.323-334.
Apostolou, D. and et. al., 2011. A collaborative decision framework for managing changes in e-
Government services. Government Information Quarterly. 28(1). pp.101-116.
Casadesus-Masanell, R. and Ricart, J. E., 2010. From strategy to business models and to tactics.
Long Range Planning. 43(2–3). pp. 195–215.
Casadesus-Masanell, R. and Tarzijan, J., 2012. When one business model isn’t enough. Harvard
Business Review (January–February). pp. 1–6.

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