COM10011 Assignment 2B: Value Proposition for Anti-Obesity Program

This report presents a value proposition pitch for an anti-obesity program initiated by Jamie Oliver, focusing on combating childhood obesity in Australia. The pitch analyzes the program's products and services, emphasizing the shift towards healthy diets and the involvement of families. The report identifies pain relievers such as addressing bullying and low self-esteem among obese children, and gain creators including health tips for healthcare professionals and collaboration with medical organizations. The conclusion highlights the need for a holistic approach, proper implementation, and innovative solutions to overcome challenges like funding and community reactions. The report references relevant studies to support its analysis, providing a comprehensive overview of the program's value proposition within the context of business management and healthcare.

Running head: BUSINESS MANAGEMENT
Business Management
Nam of the Student:
Name of the University:
Author’s Note:

2BUSINESS MANAGEMENT
Table of Contents
Value proposition pitch....................................................................................................................3
Product or services...........................................................................................................................3
Pain relievers...................................................................................................................................3
Gain creators....................................................................................................................................3
Conclusion.......................................................................................................................................4
Reference.........................................................................................................................................4

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Value proposition pitch
Anti-obesity program by Jamie Oliver is one of the most essential and helpful anti-
obesity campaigns that is held in Australia. Primary aim of this campaign is to fight problem of
obesity in the Aussie kids. This is to make sure that kids living in Australia are not suffering
from this obesity and are able to fight this problem (Lobstein et al. 2015, p. 2515). Jamie Oliver
is here with proper solutions that he tries to inculcate among children and their families (Gibson
and Dempsey 2015, p.45). This is because unless and until guardians and families of kids are
concerned they cannot lead their children toward a better and safe life. So, they will get a very
good guidance if they become a part of this campaign.
Product or services
Obesity is one of the most vital issues that are seen among children of Australia. In other
word obesity is one of the most vital health impacts affecting Aussie kids. This is because they
are often in habit of taking huge oily and fatty products rather than taking any healthy food. This
is becoming one of the most important reasons that contribute to problem of obesity among kids.
So, Jamie Oliver is here with his brand new, fresh and innovative ideas of helping kids switch
over a healthy diet.
This will make kids consume fruits and vegetables as they will be interested in
consuming something that they have helped in growing. Jamie Oliver has done an in-depth
research and development in order to help parents to make their children switch over some very
healthy products.

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Pain relievers
There are many families in Australia who are facing many problems regarding health
condition of their children. As many of the Aussie kids are suffering from obesity they are often
bulled at schools and even in localities (Earl 2018, p. 24).
This affects self-confidence and self-esteem of those kids as they grow up. So, anti-
obesity program by Jimmy Oliver is very useful in helping parents by giving them useful health
tips for their children. This helps in giving obese kids and their parents a freedom or a relief from
pain of low self-confidence and esteem.
Gain creators
This Jamie Oliver program helps in creating again for healthcare professional who can
actually get many health tips for helping affected people. The health personnel will also get
many tips for helping people living in remote regions as well. This is a known fact that people
who are having a poor socio-economic condition also suffer from this problem (Pettigrew et al.
2015, p. 34). It is for his reason that Aussies have always been eager to get some long-term
precautions for dealing with this issue.
So, healthcare professional will be able to help people by giving them all tips for giving
their kids a disease-free life. Health care professional will also collaborate with other medical
organizations and fitness centers that can help already existing victims of obesity. This will also
help community as a whole in getting rid of problem that they are suffering from.

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Conclusion
So, It can be concluded that childhood obesity is becoming one of manor problems in
society. In order to deal with this issue, a holistic approach has to be taken so that people can get
along term solution. However, this has to be kept in mind that just by finding out many health
programs or campaigns is not ultimate solution. This is because there has to be proper
implementation and update taken on this program. Health care professional is likely to face
challenges like getting proper finds to carry on this initiative. Healthcare managers have to come
up with many innovative solutions that will help them in creating a huge gain for people and at
same time, they have to give a relief to victims from pain that they are suffering. Healthcare
managers will have to keep their minds prepared for fact that they will be facing many problems
like budget and unfavorable community reactions. Efforts are to be taken for extending facility to
people living in remote districts that also have a weak socio-economic condition.

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Reference
Earl, L., 2018. Schools and Food Education in the 21st Century: Should we all be foodies now?.
Routledge.
Gibson, K.E. and Dempsey, S.E., 2015. Make good choices, kid: biopolitics of children's bodies
and school lunch reform in Jamie Oliver's Food Revolution. Children's Geographies, 13(1),
pp.44-58.
Lobstein, T., Jackson-Leach, R., Moodie, M.L., Hall, K.D., Gortmaker, S.L., Swinburn, B.A.,
James, W.P.T., Wang, Y. and McPherson, K., 2015. Child and adolescent obesity: part of a
bigger picture. The Lancet, 385(9986), pp.2510-2520.
Pettigrew, S., Weir, L., Williams, M. and Rundle-Thiele, S., 2015. Using publicity to enhance
the effectiveness of a child obesity prevention program. In Innovations in Social Marketing and
Public Health Communication (pp. 33-47). Springer, Cham.