Business Description: Vancouver Bags - Company Analysis Report

This report provides a comprehensive business description and analysis of Vancouver Bags, a new venture in Canada focused on bags and accessories. The report details the company's mission to provide durable, multipurpose bags and accessories, targeting youth and millennial customers. It outlines resource management strategies, including sourcing raw materials and establishing manufacturing facilities. Internal factors such as employee motivation and equipment optimization are discussed, alongside external factors like competition and regulatory compliance. The report also covers the centralized organizational structure, including the roles of the board of directors, management levels, and key departments. The conclusion emphasizes the positive business prospects, customer-centric approach, and the company's potential for growth within the Canadian market. The report also includes references to relevant academic literature.

Running head: BUSINESS DESCRIPTION: VANCOUVER BAGS
BUSINESS DESCRIPTION: VANCOUVER BAGS
Name of the Student
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Author Note

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1. Introduction
The report is focused towards the description and analysis of a new business venture. The
business would operate at various locations in Canada. The report is focused on the systematic
analysis of the organization. A brief description of the organization is provided and the resource
management factors are evaluated. Information is provided in regards to the internal and external
factors that guide the business of the organization. The structure of the new organization is
provided. The aim is to justify the selected paths that would determine the business development
of the organization.
2. Brief company description
2.1 Company Name
The name of the company would be “Vancouver Bags and Accessories”. The
headquarters would be located in Vancouver, Canada.
2.2 Form of Company
The company would be a corporate entity with various stakeholders. The CEO of the
company would be head of business. The highest governing body of Vancouver Bags would be
the board of directors. This form of business is created as it is best suited for the operational
feasibility of the organization.
2.3 Type of Company
The business of the company would include the sale of bags and other accessories.
Various high end and medium range bags would be manufactured by Vancouver Bags. The bags
would include travel bags, ladies’ handbags, men’ purses, unisex bags and bags for everyday use.
The accessories that would be sold by the company include sunglasses, key chains, headgears
and gloves. The range of products would be available at reasonable prices. However, focus
would be more towards the production of high-end multipurpose bags for travel and everyday
use. The company would sell its products from its own outlets and some specific retail outlets.
3. Mission and Vision statement
The mission of Vancouver bags is to make bags that can last for many years and still
sustain all its essential utility values. The mission is to provide durable, multipurpose, strong and
trendy bags that can take care of all the utility needs of the people involved. The bags are
designed to be used in all forms of extreme weathers. The bags are light but strong. Moreover,
the design elements that go into making the bag are focused on making the bags feel lighter
despite carrying heavy weight. The carrying capacity of the bags are also made high. The
accessories are designed to be trendy and high-quality (Bag et al., 2018).
The vision of the company is to be among the largest brands in Canada in the bags and
accessories business sector. The organization aims to always focus on quality and develop a
unique brand image in the bags and accessories sector. The long-term vision of the company is to
diversify and expand to other areas like clothing, footwear and adventure gear. Providing quality
products to people with stylish mind set and adventurous spirits is a specific focus of the
organization. Vancouver Bags is youth and millennial centric.
4. Resource management

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Initially, most of the resources would be gathered from third party suppliers. The
manufacturing facilities would be located close to the areas where required resources are
abundant. The most important raw materials are leather, fabric, polycarbonate, polypropylene
and rubber (Kumar, 2016). The manufacturing facilities would be located at areas where cheap
supplies of the required raw materials are available. For the accessories, other manufacturing
facilities would be utilized. The business would utilize effective business networking methods to
create an effective supply chain channel. The idea is to lower the transportation costs and supply
costs. The procurement functions would be developed through efficient utilization of the local
suppliers. Moreover, the organization would be recruiting people from the local areas and
develop their expertise in bag making. The headgear or gloves producing units would be located
within the bag manufacturing facilities. The idea is to create a strong and effective supply chain
function. The resources would be procured from the local areas, stored at treatment plants and
brought to the manufacturing facilities subsequently.
5. Internal factors
The internal factors that would be much important in determining productivity within the
organization are the workers, the equipment, the management personnel and the organizational
governance. The company would utilize effective rewards and recognition strategies to motivate
the employees. Employees with significant levels of expertise in bag making would be selected
for the organization. The management would comprise of the people who have significant
expertise in management in large organization. Moreover, the retail stores would employ the best
retail managers and employees to enhance the sales functions. It is important that the
organizational internal equipment is optimized (Pashkevych et al., 2019). The organization
would utilize both third party equipment and company equipment. The organizational
governance would be undertaken through the creation of an effective hierarchical structure. The
employees would be provided good compensation and regular training and mentoring.
6. External factors
External factors that are most important for the organization are suppliers, customers,
competition and the regulatory authorities. The suppliers are important as they would be
providing the most important raw materials for the production of bags and accessories. Various
suppliers would be used for the business. However, the quality standards would be strictly
maintained by carefully selecting the different suppliers. The customers are important as the
company would try to reach them for ensuring maximum sales. The Canadian public’s bag utility
requirements are analysed to specifically target their needs. The customer segments would be
young customers, travellers and millennial. Competition is important in the market. Some of the
larger companies like American tourister and Azure Lazuli would be very important competitors
(Dubey & Bag, 2018). The company would focus on the creation of bags that would provide
better value to the customers. The regulatory authorities are important and the organization is
willing to cooperate with the authorities sincerely. Only permissible materials would be utilized
for the manufacture of bags and other accessories.
7. Organizational structure
The organizational structure would be centralized in order to standardize the production
quality. The organization would follow the same rules throughout that would be made by the
higher management. The design team would present their ideas to the decision making body

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directly. The board of directors would have absolute authority in making product oriented
decisions. The management would comprise of the people who have significant expertise in
management in large organization. There would be three levels of management. The board of
directors, the middle management and the lower level managers. The major divisions of the
organization would be sales, operations, human resources, financial and resource procurement.
The centralized system of management would help in the development of a standard quality
output. The design teams would be managed directly by the middle level management. The
organizational departments would be important in determining the value of productivity. The
various levels of management would have effective communication with each and every other
department of the organization. All information related to the sales, operations, productions and
recruitment would be regularly provided to the members of the higher management.
8. Conclusion
The Vancouver bags have positive business prospects. The organization is focused
towards the future. They would be able to develop the product more effectively through the
production mechanisms that have been mentioned. The idea is to enter the bags and accessories
market of Canada strongly enough to garner significant customer base in a short amount of time.
It is important that the organization takes keen steps to ensure that the customers are at the centre
of all business decisions that would be taken. The organization would need to go from strength to
strength to ensure that the customers get a product worth their money.

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9. References
Bag, S., Telukdarie, A., Pretorius, J. H. C., & Gupta, S. (2018). Industry 4.0 and supply chain
sustainability: framework and future research directions. Benchmarking: An International
Journal.
Dubey, R., & Bag, S. (2018). Antecedents of green manufacturing practices: a journey towards
manufacturing sustainability. In Operations and Service Management: Concepts,
Methodologies, Tools, and Applications (pp. 1271-1293). IGI Global.
Kumar, A. (2016). A quick scan audit of the'socio-technical'system in a leather accessories
manufacturing SME. International Journal of Indian Culture and Business Management, 12(3),
386-406.
Pashkevych, K. L., Kolosnichenko, O. V., Veklych, A. M., & Ovdіienko, Т. А. (2019). Current
trends of the use of eco-materials in the design of light industry products. Art and Design, (3),
20-27.