TOUR373: Vancouver Convention Centre Venue Analysis for Biking Event

This report provides a comprehensive analysis of the Vancouver Convention Centre (East Building) as a potential venue for a two-day biking and cycling event in March 2020. The report begins by highlighting the venue's value proposition, emphasizing its attractive location, strong connectivity, capacity to host large events, and LEED Platinum certification. It then delves into the venue's sustainability practices, including its living roof, restored marine habitat, black water treatment plants, organic kitchen, and commitment to using environmentally friendly products. The report also details additional services offered, such as event planning, security, audio-visual support, and culinary expertise. Testimonials from previous events are included to showcase the venue's positive reputation. The analysis concludes by recommending the Vancouver Convention Centre as a suitable choice, given its infrastructural support, popularity, and value for money, while also suggesting consideration of other events scheduled on the same dates. The report is based on research and analysis conducted to fulfill the requirements of a TOUR373 assignment, focusing on venue selection for an event management company specializing in consumer and trade shows.

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Any event no matter how big or small largely depends on the venue selected for assessing the
real success or failure of the same. The more appropriate is the venue choice the easier it is for
the event organizers to reach to its target audience and communicate better the total event
prospects.
Thus, considering the Vancouver Convention Centre East Building for hosting the next
big biking event one needs to conduct a complete venue research and analysis to understand the
desirability of the decision.
A brief overview of this chosen Venue:
This venue is explicitly attractive because of its surrounding natural beauty. Considered
as one of the most beautiful settings in the world with its strong connectivity and easy
transportation access across the major towns and cities of the area. The venue has the capacity to
attract more than thousand attendees each year thus promising substantial revenue for the event
organizers. Since 1986, when the Convention Centre hosted its first World Fair Expo has
immensely grown in its size and amenities and today it is recognized as one of the major leading
convention centers of the world (Sant, Mason and Hinch, 2013.). This building located on
Vancouver’s waterfront with a dramatic mountain backdrop, along with magnificent
infrastructural design claiming 466,500 square feet of pre-function, exclusive meeting, exhibition
and ballroom space, along with the capacity to host multiple events simultaneously and
accommodating more than 16000 delegates makes it a LEED Platinum certified convention
facility (Vancouver Convertion Centre, 2019). Therefore a biking event will no doubt require a
huge space and well-built infrastructural support to make the event an overall success. A biking

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and cycling event demands not only a well-built infrastructural support but associating with
major groups and communities who are primarily associated with this sport and can lend the
required support for pulling up a successful show. This is another prime reason why Vancouver
has been topping the choice list as the biking culture of this place is quite strong and naturally it
would be easy to attract more attendees in the proposed event.
Venue and its Sustainability:
Now particularly focusing about the sustainability aspect that the venue upholds it is noteworthy
to mention that this LEED® Platinum certified building incorporates the latest green
technologies which includes:
 The man attraction of the West Building is its six acres living roof which is undoubtedly
the largest non-industrial living roof in North America which features more than 400, 000
types of indigenous plants and grasses (Vancouver Convertion Centre, 2019).Its unique
design acts as an insulator intended to reduce the heat during summers and conserve the
heat during winters.
 There is also a restored marine habitat built into the very foundation of the West building
which has dramatically improved the water quality of the area and has also helped in
restoring the biodiversity of the sea life.
 The black water treatment plants is meant to recycle the waste water which is again used
in for toilets and washroom to put an end to undue waster of water resources.
 The kitchen premise of the building is built around supporting organic functioning. Also
known as ‘scratch’ kitchen which primarily supports the use of fresh, local and seasonal

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ingredients which are basically produced and grown locally (Rogers and Davidson, 2015)
to reduce the overall transportation cost or indulgence of synthetic or artificial processed
food ingredients.
 Vancouver Convention Centre enforces of using only those products which have a Green
SealTM and EcoLogoTM logos or seals to ensure utmost environmental sustainability
throughout its practices.
The commitment to sustainable development does not end with such magnificent
and technologically rich infrastructure which offered by this building. It has been
recognized and rewarded with Green Building Excellence Award for Existing Building
by The Canada Green Building Council (2017), MEX Green Supplier Award, Silver
(2011) and many more.
Other facilities offered:
The award-winning Vancouver Convention Centre with its top class infrastructure along with a
trained team of professionals promises to provide the best facility and service. The team of
professionals look into detailed outlining and planning of the event. The housekeeping
suppliers for Vancouver convention Centre is one of the most reputed and oldest service
professionals of Western Canada. Ensuring the safety and security of the event organizers and
the attendees is very much crucial when it comes to a successful execution of any event.
Moreover any sporty event like biking and cycling requires a greater emphasis on the safety and
security aspect that the venue can offer (Rogers, 2013). Therefore the official security service is
looked after by Genesis Security Group, who alongside Vancouver Convention Centre Guest
Services, offers thorough knowledge about our facility along with the highest level of security

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service. Proper car parking area with clean signage facility are some of the vital facilities that
the venue has to offer. Any successful event requires proper audio and lighting engagements
that would attract and energize the whole tribe to look forward to the day’s activities. Therefore
the on-site rigging an lighting services is exclusive managed by the Riggit Services Inc., whereas
FREEMAN Audio Visual Canada in partnership with the Vancouver Convention Centre is
responsible for all the lighting solutions. The venue also offers wide range of culinary expertise
showcasing a wide variety of tantalizing west coast cuisine. As already mentioned it is an
organic kitchen setup moreover according to the records Vancouver Convention Centre has been
recognized as the very first Healthy Venues in America by the World Obesity Federation with
wide ran of alternatives catering to all tastes and diets. The menu is kept very flexible to suit the
event purpose. Especially if it’s a biking and cycling event the venue would offer a wide range of
healthy alternatives raging from nuts, to energy drinks and quick appetizers. As it is a two day
event the menu would have the opportunity to include a lot of variety to make it a lot more
appealing to its visitors.
Valuable Testimonials:
The range or rather the variety of events that Vancouver Convention Centre holds from
business conferences to trade shows to wedding events altogether proves the actual potentials of
this venue. Recently the Women Deliver 2019 Conference was held with more than 8000
delegate attending the event and the same feedback could be heard throughout stating the ease
and convenience that the venue offered ranging from the food to their stay and altogether making
it a delightful experience for all the attendees. The American Society of Human Genetics rated
the staff service of Vancouver Convention Centre to be top notch and states that it is not just

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about the infrastructural facility which makes the venue so appealing but the warm behavior of
the staffs that adds to the overall satisfaction of all the attendees.
Overall highlights of the venue:
It is no doubt that this chosen venue is indeed an appropriate choice for the event because
of its strong infrastructural support along with its wide popularity and being one of the greatest
places of Tourist attraction in Vancouver. However it is also important to ensure that no major
Olympic or sports event is scheduled on those two days which could potentially threaten the
footfall for the intended event.
Thus from the above presented analysis it is very clear that choosing Vancouver Convention
Centre is the right choice as every event organizer would want complete value for his money and
this is exactly what this venue has to offer.

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References:
Rogers, T. and Davidson, R., 2015. Marketing destinations and venues for conferences,
conventions and business events. Routledge.
Rogers, T., 2013. Conferences and conventions 3rd edition: A global industry. Routledge.
Sant, S.L., Mason, D.S. and Hinch, T.D., 2013. Conceptualising Olympic tourism legacy:
destination marketing organisations and Vancouver 2010. Journal of Sport & Tourism, 18(4),
pp.287-312.
Vancouver Convertion Centre. (2019). Sustainability. [online] Available at:
https://www.vancouverconventioncentre.com/about-us/sustainability [Accessed 18 Sep. 2019].
Vancouver Convertion Centre. (2019). Vancouver Convention Centre. [online] Available at:
https://www.vancouverconventioncentre.com/ [Accessed 18 Sep. 2019].