TOUR373 - Vancouver Convention Centre: Event Venue Analysis Report

This report provides an analysis of the Vancouver Convention Centre as a potential venue for a biking and cycling trade show. The report begins with an introduction highlighting the venue's value proposition, emphasizing its central location, large capacity, and adaptability for various event needs. It then details five green practices employed by the center, including its living roof, restored marine habitat, black water treatment plant, seawater heating and cooling system, and natural light utilization. The report also outlines three additional services offered by the venue: security, valet parking, and catering services. Customer testimonials are examined, revealing positive feedback regarding the venue's facilities, cleanliness, technological support, flexible space, and sustainable approach. The report concludes by assessing the venue's suitability, considering a conflicting event in March 2020 and recommending date adjustments or public transport usage to enhance event success and sustainability. References from the Vancouver Convention Centre and Exhibition Showcase are included.

CONVENTION MANAGEMENT
AND
SERVICE

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Contents
Introduction................................................................................................................................1
5 green practices.........................................................................................................................1
3 additional services available...................................................................................................2
Interpretation of customer testimonials......................................................................................2
Venue’s scheduled event............................................................................................................2
Conclusion..................................................................................................................................2

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Introduction
In event management, selecting most appropriate venue is highly critical. This is because the
value proposition offered by the firm acts as a benefit that it adds to the overall benefit. The
major value preposition that is added by the venue is that it is at the centre of the city and it is
easily reachable and makes it easier for the company to make sure that it is easily accessible
by the company. Most outstanding benefit that it adds is the fact that it has huge sitting
capacity and large numbers of changes can be done at the event venue that can help the
company to make the event successful (Vancouver convention centre, 2012). It is the largest
convention centre in Canada. The use of West building will be beneficial as it has more
facilities than east building. This centre also has a see-view which makes the events more
beautiful. They have successfully conducted bike events in the past.
5 green practices
This Center is known for using green practices. Some of them are:
 The West building roof is the largest non-industrial living roof in North America
having more than 400,000 indigenous grasses and plants. The roof also acts as
insulator reducing the heat which reduces the heavy requirement of air conditioner.
The roof also is a home to 4 beehives with European honey bee (Vancouver
convention centre, 2019).
 In the foundation of the west building, there is a restored marine habitat is built. This
has helped them in improving the water quality in the area and has developed large
variety of sea life.
 They have a sophisticated black water treatment plant that recycles black and grey
water which is again utilises in the toilets of the building and is also used for roof-top
irrigation.
 In order to reduce the dependencies on the energy facilities, they are using the sea-
water heating and cooling system which takes the benefit of adjacent sea-water to
generate cooling for the building.There is a facility developed within the centre to
maximise the natural light and ventilation.
 Throughout the building there is use of Local BC wood products from sustainably-
managed forest.

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3 additional services available
There are various services available at the venue. 3 major additional services that can be
beneficial for the event of the company include:
 Security: This convention centre has its own facility where there are many security
guards working for the convention centre. Along with this there are larger numbers of
camera and other security equipment used within the organisation.
 Valet parking: This centre has a very big parking centre which will be required in this
event. This is highly important for the event so as to do people management in an
appropriate manner. They have sustainable parking options that ensure lesser use of
energy.
 Catering services: This convention centre also provides catering services which again
are important for this event as in the event there will be service related to the food.
This convention centre provides flexibility in the menu which again adds the value to
the event organising (Vancouver convention centre, 2019).
Interpretation of customer testimonials
The customer testimonial about the event is highly positive. The customers like the facility
that is provided by the convention centres. People say that from shipping materials to
delegating the event and helping the contingency plans this centre is an excellent location to
host the events. Customers say that the cleanliness and technological support of the centre is
excellent with flexible space capacity (Exhibition Showcase, 2019). Most of the people are
amazed by the view that it provides. People love the sustainable approach taken by the
company which again has an impact on the behaviour of the people and they also contribute
to the sustainability.
Venue’s scheduled event
The events that are taking place at the centre in the march that can be threat to Biking is
Healthy Family Expo 2020 (Vancouver convention centre, 2019). However it is happening in
the east building hence it won’t affect the location but there will be impact on the crowd
management at the convention centre.

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Conclusion
Vancouver convention centre is an excellent location to do the event. This is because it will
add value to the overall event with the facilities that it has. However due to the event related
to family health going on in the march in the other building. It can be recommended that there
must be shift of dates. Since there is no point in changing the location as there are no
convention centre in Canada that will be as effective as this centre. It is also recommended
that people should be promoted to use public transport as this place is easily reachable. This
will be addition to the sustainability approach from the side of event organisers.

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References
Exhibition Showcase, (2019) VANCOUVER CONVENTION CENTRE GOES DOUBLE
PLATINUM. Retrieved from: http://www.exhibitionshowcase.com/vancouver-
convention-centre-goes-double-platinum/
Vancouver convention centre, (2012) BACK TO BACK MARKETING AWARDS FOR
THE VANCOUVER CONVENTION CENTRE. Retrieved from:
https://www.vancouverconventioncentre.com/news/back-to-back-marketing-awards-
for-the-vancouver-convention-centre
Vancouver convention centre, (2019) HEALTHY FAMILY EXPO 2020. Retrieved from:
https://vancouverconventioncentre.com/events/healthy-family-expo-2020
Vancouver convention centre, (2019) Our Story. Retrieved from:
https://www.vancouverconventioncentre.com/about-us/our-story
Vancouver convention centre, (2019) Sustainability. Retrieved from:
https://www.vancouverconventioncentre.com/about-us/sustainability