Freroma Veg Box: A Business Plan for Ready-to-Eat Vegetable Delivery

This business plan outlines the launch of Freroma Veg Box, a company specializing in ready-to-eat vegetable delivery in London. The plan details the company's objectives, which include capturing market share in supermarkets and restaurants, offering organically grown vegetables, and providing high-quality produce. It includes a PEST analysis, SWOT analysis, competitor analysis, and marketing mix strategy. The operational plan focuses on skilled staff managing the washing, chopping, and packaging of vegetables. The growth strategy involves market penetration, exploring recyclable packaging, and potentially expanding into fruit sales. The plan emphasizes the growing health consciousness of consumers and the demand for convenient, fresh vegetable options, positioning Freroma Veg Box for success. Desklib provides access to similar business plans and study resources for students.

Project

Table of Contents
INTRODUCTION ..........................................................................................................................3
DISCUSSION AND ANALYSIS...................................................................................................3
Type And Description Of Business Idea.....................................................................................3
Business Objectives.....................................................................................................................4
Market information......................................................................................................................4
Operational plan and strategy for growth and development of the business...............................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Business plan is defined as the written document that describes the full information about
the new start up of business. It defines the objectives and the market analysis for achieving the
desires objectives of the company. The new start up companies use the business plans to enter
into the new market and also to attract the investors which will help the business to establish in
the market(Sagita, and Rahayu, 2019). An effective business plan includes the objectives ,
products and services offered by the company, marketing strategy, financial planning and
budget. The present report is based on the business plan that is based on the company which
provides ready to eat vegetables deliver at the door of the customers.
DISCUSSION AND ANALYSIS
Type And Description Of Business Idea
Vegetables are staple in every household around the world. Every person prefers eating
fresh and high quality vegetables and fruits but due to the work load many women are unable to
manage so in that our company can help in resolving the issue by providing ready to eat
vegetables and for the comfort of the people.
Freroma Veg Box is a small scale business that purchases the vegetable from the
wholesale in bulk quantity and get it ready to eat and then deliver to the supermarkets,
restaurants and hotels. Our company will be established in London. Our company will be
established with the objectives of delivering fresh and easy to eat and cook vegetables and also
ensure that the product delivered is of high quality.
Products and services
Freroma Veg Box purchase the vegetables from farm and of high and premium quality.
The vegetables will also include the organic as well as seasonal vegetable which are not
available generally in the stores. The product(vegetables) will be packed in vacuum packages
which will make them stay fresh for 5 days.
We will offer washed , rise and cut vegetable which will be ready to be use and cook for the
convenience of the customers. The motive behind vacuum packaging is that it can last long and

fresh for maximum 15 days. The company is further planning to introduce eco- friendly
packaging by considering the nature and environment.
Business Objectives
The main purpose of Freroma Veg Box is to bring and innovative product into the market that is
fresh and ready to eat and cook vegetables. The objectives of the company are :
 To gain enhanced sales in the London leading supermarkets
 To supply the products to various restaurants and capture the market according to the
situations.
 Offer vegetable which are organically grown
 Support the farmers that grows organic food
 Provide high quality vegetables
 To grow the business and become market leader in the coming years.
Market information
PEST Analysis
Factors Reasons
Political factors Rules and regulation of the government that includes the hygienic
factor , storing and transportation , packaging etc.
Economic factors Increase in the income of people resulting into spending money on
the fresh and ready to eat items in order to save time(Zhao, and Dou,
2019).
Social factors Health consciousness and prefer healthy food that is ready and of
high quality.
Technological factors Digital marketing, social media marketing, developing
website(Portman, et.al, 2020).
SWOT analysis
Strengths Weaknesses
 Staff is skilled  Less market research which can be

 Healthy communication with the
suppliers
negative aspect which can affect the
company.
 Lack of financial funds if the company
wants to expand its market.
Opportunities Threats
 Focus on understanding the preferences
of the customer
 Adopt the new environmental policies
and apply in the management of
company.
 Competitors an existing firms in the
market.
 Lack of proper implementation of
strategy.
 It is also observed that people are moving towards and adopting healthy lifestyle and
food which can is provided by our company.
 It is also researched that people are becoming more aware about the negative impact that
is having on the environment by the wastage form the factories and companies so the
company is planning to use recyclable packaging products by considering and preserving
the nature.
Competitor analysis
Basis of difference Freroma Veg Box Classic fresh foods Ltd
Product Fresh, cut , washed and rinsed
vegetables(Režek Jambrak, et.al,
2021)
Fresh produce , basic , dairy and
frozen goods
Promoting strategy Modern promotional strategy Both traditional and Modern
Pricing strategy
USP
Low pricing strategy
High and premium quality
vegetables
Cost structure pricing strategy
High quality

STP approach
Segmentation: Wide variety of customers, women(working and non- working), Restaurants and
supermarkets as they requires seasonal vegetables for seasoning.
Targeting: The company will target the housewives, and restaurants and hotels and target these
customer by introducing the product through meetings with the management.
Positioning: Build a stable position in the market by providing high quality food to the
customers.
Marketing mix
Product: Ready to eat and cook fresh and organic vegetables of high quality.
Price: Modern pricing strategy will be used by the company
Place: Both online and offline delivery of the products
Promotion: Modern methods and promoting on social media such as advertisement , Instagram
etc.
Operational plan and strategy for growth and development of the business
Operational plan
The skilled staff and labour is employed under the supervision of the managers. The
vegetables are purchased , washed , rinsed properly and chopped . The staff members makes the
size of packaging. The packaging is also done according to the order made by the customers.
Strategy for the growth and development of the business
The company will sue the market penetration strategy and try to make improvement by
delivering new products related services in order to grow the business in the coming years. The
firm will introduce various payments methods and also planning to shift to using recyclable
products in order to reduce the negative impact on the environment. By analysing the market
trends the company will add fruit selling including the vegetable selling for better customers
experience and also for the growth of the company.
Justification and viability of the business idea
With the help of market research conducted it can be analysed that people are becoming
more health conscious and prefer eating fresh vegetables and our company will fulfil it by
providing the customer the product as per their requirement and at very reasonable cost and with
minimum time period. Apart from this the target will be on the working women that have less

time in buying the vegetables so our company will offer the products as per the requirement of
the customer.
Financial information

CONCLUSION
From the above report it can be summarize that in order to start the new business start-
up , the entrepreneur should have clear idea about the goals they have yo achieve and then
further plan of implementing the effective business idea to start a business. The report also
discussed about the mission, objectives, the product and services that is offered by the
company(Thabit, and Raewf, 2018). The business plan is based on selling ready to eats
vegetables and by Freroma Veg Box and which are packed in the vacuum packaging that helps
the product to stay fresh for longer hours. The report also includes the pest analysis, SWOT
analysis, marketing mix, segmentation, targeting and positioning of the product of the company.
The objective of the company is to provide high and premium quality vegetables to the
customers , restaurants and chef and have the goal to become one of the leading companies in
UK.

REFERENCES
Books and journals
Portman, et.al, 2020. Frost‐affected lentil (Lens culinaris M.) compositional changes through
extrusion: Potential application for the food industry. Cereal Chemistry. 97(4). pp.818-
826.
Režek Jambrak, et.al, 2021. Internet of nonthermal food processing technologies (IoNTP): Food
industry 4.0 and sustainability. Applied Sciences. 11(2). p.686.
Sagita, V.V. and Rahayu, W.P., 2019. Developing performance assessment-based authentic
assessment of business plan subject. Jurnal Pendidikan Ekonomi Dan Bisnis (JPEB). 7(1).
pp.31-46.
Thabit, T. and Raewf, M., 2018. The evaluation of marketing mix elements: A case
study. International Journal of Social Sciences & Educational Studies. 4(4).
Zhao, J. and Dou, X., 2019, March. A study of British organic food market. In Proceedings of
the 9th International Conference on Education and Social Science, Shenyang, China (pp. 29-31).