VEG HUT: Business Plan Project for a Vegan Food Enterprise in London

This document presents a business plan for "VEG HUT," a vegan food startup envisioned for London, England. The plan outlines the business background, expertise, and the opportunity for rapid growth in the food packaging retail industry. It emphasizes the increasing demand for vegan products and aims to establish a strong market position. The business plan includes a SWOT analysis, defining the company's vision, objectives, and goals, focusing on profitability, quality vegan food services, and innovative ideas. It also details marketing strategies (4Ps), including product offerings, pricing, placement, and promotional activities. The plan highlights market competition, financial aspects including startup investment, and concludes with the proposal of a healthy lifestyle-focused food service venture to cater to the London UK audience.

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“VEG HUT”
VEG HUT Business
Veg Hut is intended to be formed as London, England which poised for rapid growth in
the food packaging retail industry. The business seeks funding to take more benefits,
advantage of windows opportunities in global marketplace. This type of company has
been introduced the new vegan product from large amount of availability. The owner of
veg Hut enterprise is to dominate the market and establish a strong position in London
areas.
Background Expertise
VEG HUT is based on the start-up enterprise, providing the excellent service to their consumer
with various vegan items from many brands. This type of business can offers ready to eat food
which is completely made from organic, no artificial flavours and no colours, preservatives
added. In this way, Start-up enterprise has been focused on the huge amount of ready to food
selection in regards of vegan items. Therefore, VEG HUT may include as expertise in the
business approach, which is always influenced by seasonal factors that affect potential
consumers. In past decade, it has been rapidly increasingly the demand of fresh vegan items.
Since the demand of VEG HUT services crosses many different enterprises. Sometimes,
Seasonal fluctuation are expected to be limited the existence of down turn within specific time
intervals.
SWOT analysis
The SWOT analysis for VEG HUT enterprise is as follows:-
Strength- VEG HUT provide the fast, free delivery and unique recipes that will attract more
consumers towards brand. Start-up enterprise is always maintained the proper healthy menu
options, lower its overhead or fixed expenses.
Weakness- The weakness of Veg Hut is increasing the price or cost variables in the ingredients
because of the quality, competing other enterprise which has already operating.
Threat- VEG HUT enter into marketplace but it is very tough to handle the higher competition
level in global world.
Opportunities- VEG HUT is majorly attracted the tourists allows the higher margins.
Sometimes, additional delivery method can help to capture the market with faster and cheaper
delivery.
Market Competition
For new venture of vegan food, initially investment needed for start-up enterprise and
setting will be £50,000.
Marketing Plan (4Ps)
 Product- The product offering of VEG HUT will based on healthy items such as
vegetables, grilled meat, green salad, fruit juices and other kind of smoothies.
 Price- VEG HUT will use pricing strategy to provide the various dishes in best offers.
Initially, enterprise will try to lower the price and gain more consumer attentions.
 Place- VEG HUT will offer the fine dining and other kind of food services to their
potential consumers.
 Promotion- Generally, VEG HUT will engage with potential clients by using social
media platform such as Facebook etc.
Conclusion
It has been proposed the excellent business idea of new venture on the basis of launching
various food related services in marketplace. Usually, this idea was focused on the taking into
considerations healthy lifestyle which become the most audience that lives within London UK.
REFERENCES
Forde, E., 2020. Living Off-Grid in Wales: Eco-Villages in Policy and Practice.
University of Wales Press.
Singh, S., Naib, S. and Singh, K., 2020. Wow Momo Foods Pvt. Ltd.: in search of new
growth drivers. Emerald Emerging Markets Case Studies.
Boatright, J.R., 2000. Ethics and the Conduct of Business, 6/e. Pearson Education
India.
Vision
The primary Vision of VEG HUT enterprise is to provide the vegan food items to every
one so that it can build a vegan world in marketplace.
Objectives
 To increase the overall business profitability and productivity next 2-3 years
 To provide the excellent quality Vegan food services for potential consumers.
 To implement innovative idea in the business to attract large number of
population.
Goals
Main goal of VEG HUT is to offers sample of food items and engage with potential
consumers to fulfil their all essential need or requirement. The start-up enterprise
anticipates existing its operation by using different factor such as Public offering, sales
of Equity and management buyout.