FADM3004 Project Proposal: Vegan Baking Goods for Sustainability

This project proposal outlines a sustainable vegan baking goods business concept developed within the FADM3004 Final Major Project (FMP) unit. The project emphasizes sustainability by focusing on environmentally friendly practices within the baking industry. It includes a review of skills gained during the foundation course, a detailed project concept involving primary and secondary research methods to understand market needs and consumer profiles, and an evaluation plan to ensure the project's quality through continuous feedback and self-reflection. The proposal also features a project action plan and timeline, detailing activities from initial concept development to the creation of a sustainable design solution, aiming to deliver innovative and environmentally responsible baking goods to consumers.

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L CCA
Project Proposal Template
2021/2023
Foundation in Design and Creative B us i ne ss
FADM3004 - Final Major Project (FMP) Unit
Leader: Dipti Soul
Unit Credits: 20
“Our biggest challenge in this
new century is to take an idea
that seems abstract
‘sustainable development’ and
turn it into a reality for all the
world’s people”
Kofi Annan

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Project Proposal Template
Candidate Name
Candidate Number
Pathway
Project Title
Section 1: Review
Participating in this foundation course has helped me improve my skills and knowledge in
context of innovation and modernization aspects of business. I believe that the knowledge
that I have gained through this course will support me in building unique business solution
and entrepreneurial strategies in my future career. I have also been able to understand the
different ways in which an idea can be developed to prepare unique business project such as
the usage of mind map and mood board to guide the idea into the right direction and come
with viable and practical unique business solution. Developing viable business concept is
difficult because it involves examining the profitability and growth potential of the idea in
context of the current market needs and external environment factors (Puccio and et. al.,
2020). On the basis of analysis of personal capabilities, I have realized that my primary
strength is creative thinking and also conducting primary research in an effective manner. I
have also learned that my primary weakness is inability to manage time defectively and
develop presentations with strong visual aspects which makes it look attractive.
Section 2: Project Concept
The theme selected for this project us sustainability and I will be applying this theme by
developing environment friendly unique business concept in context of the baking goods
industry. I will be developing the idea of vegan baking goods in my business project. I
believe that developing the idea of vegan baking goods is sustainable and also fulfils the
current needs of purchasing products responsibly which does not harm the environment.
I will be conducting both primary and secondary research. The usage of primary data helps

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understands the ground level realities in context of the idea. On the other hand, secondary
research is an easy way of collecting and analysing already available information on the topic
(Guitert, Romeu and Baztán, 2021). I will use online questionnaire for primary research and
online as well as offline sources for secondary research.
My final project will include different aspects of business including USP, consumer profile
and marketing mix in my business project. The final design outcome will be sustainable
design solution for the baking industry so that consumers can get tasty, unique and innovative
baking goods which do not harm animals or contribute to climate change. Therefore, my final
solution will promote sustainability in the baking industry.

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Project Proposal Template
Section 3: Evaluation
I have understood that my idea of developing sustainable solution for baking products
through vegan baking product business idea is an effective sustainable design solution which
is practical in context of the current business environment. Consumers in the current age
demand sustainable and green products for every need weather it is food or retail (Kumar and
Yadav, 2021). I will ensure that the project is of highest quality by gaining continuous
feedback from peers and mentors. These feedbacks will help me move in the right direction
in case of my final major project and ensure that every aspect if the project is of highest
quality. In addition to this I will also conduct self-evaluation and reflect on my project
outcomes during the completion of my project to work on my weaknesses and deliver the
highest quality project.
Proposed Research Sources and Bibliography (Harvard Format)
Guitert, M., Romeu, T. and Baztán, P., 2021. The digital competence framework for primary
and secondary schools in Europe. European Journal of Education, 56(1). pp.133-
149.
Kumar, S. and Yadav, R., 2021. The impact of shopping motivation on sustainable
consumption: A study in the context of green apparel. Journal of Cleaner
Production, 295. p.126239.
Puccio and et. al., 2020. Creative problem solving in small groups: The effects of creativity
training on idea generation, solution creativity, and leadership effectiveness. The
Journal of Creative Behavior, 54(2). pp.453-471.
Project Action Plan and Timeline
Week Date Week
Beginning
Activity/What you are
intending to do –
including independent
Resources/What you will
need to do it – including
access to workshops

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First week 1st July Developing basic outline of
the project idea
Text stationary
Second
Week
8th July Examining the concept
through self-reflection
Text stationary
Third week 15the July Completing online
investigation about the topic
Access to internet
Fourth
Week
22nd July Completing secondary
investigation
Access to internet and local reading
room
Fifth Week 29th July Creation of mind map and
mood board
Access to internet, MS office and
digital mainframe
Sixth
Week
5th August Development of questionnaire Access to internet, MS office and
digital mainframe
Seventh
week
12th August Collecting and analysis of
questionnaire data
Access to internet, MS office and
digital mainframe
Eight
Week
19th August Gathering feedback from
peers and conducting self-
reflection to identify and
eliminate weaknesses
Access to internet, email, MS office
and digital mainframe
Ninth week26th August Development of USP,
consumer profile and branding
for the project
Access to internet, MS office and
digital mainframe
Tenth
week
2nd September Development of sustainable
design solution
Access to internet, MS office and
digital mainframe