This report presents a business plan for Gone Vegan, a food company focused on providing healthy vegan options to address the growing demand for alternatives to non-vegetarian products. The plan outlines the company's mission to combine health with taste, reduce cruelty, and offer innovative vegan products such as beverages, frozen vegetables, and instant foods. A PESTEL analysis identifies political, economic, social, technological, environmental, and legal factors influencing the business, while a competition analysis compares Gone Vegan to Beyond Meat based on product, price, place, and promotion. The industry analysis uses Porter's Five Forces to assess competitive rivalry, supplier and buyer power, substitution threats, and new entry threats. The target market is identified using the STP model, focusing on segmenting based on demographics, psychographics, and behavior, and employing an undifferentiated targeting strategy. The marketing plan details objectives such as increasing customer satisfaction, maintaining profitability, and expanding the brand, utilizing the 4Ps of product, price, place, and promotion to achieve these goals.