This presentation focuses on Vegan Cart, a new venture in London's Carnaby Street, aiming to innovate the hospitality industry with a focus on exotic vegan dishes. The presentation details the company description, including its product offerings like Jackfruit curry and Mini Pavlova, and its objectives of customer satisfaction, profit generation, and expansion. It includes an industry analysis, market segmentation, and a SWOT/TOWS analysis to assess the company's internal and external situations. The presentation outlines the marketing plan, including branding, packaging, pricing, and promotion strategies, with a focus on premium pricing and direct marketing. A financial plan with revenue projections for the first four months is provided, along with cost analysis, concluding with the potential for high profitability. The presentation highlights the use of sustainable practices and innovative strategies to gain a competitive advantage in the market.
![[object Object]](/_next/static/media/star-bottom.7253800d.svg)
