Business Plan for Vegan Cosmetics: Market Analysis and Strategies

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Added on  2022/12/27

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The provided document is a business plan for Vegan Cosmetics, outlining the company's objectives, strategies, and market analysis. The plan begins with an introduction and includes an analysis of the industry, market, and competitive landscape. It identifies opportunities, discusses target customers, and details marketing and operational strategies. The business aims to provide skincare products using natural resources, catering to individuals with sensitive skin. The plan also addresses the company's unique selling proposition, competitive advantages, and financial considerations, concluding with references to relevant research. The plan emphasizes the importance of innovation and the effective use of natural resources to achieve competitive advantages within the beauty industry.
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Business plan
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Table of Content
Introduction
Industry and market analysis
Opportunities
Team composition
Marketing strategies
Operational plan
Financial plan
Conclusion
References
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Introduction
Business plan is defined as a written document which includes
objectives of all businesses, different ways to achieve those goals
and target to achieve all objectives. The below business plan is
based on Vegan Cosmetics. The production of business would be
in Moldova. Vegan cosmetics will be established as a salon who
will be using all cosmetic products with the help of natural
resources that would not harm people's skin.
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Industry and Market analysis
Political factors:- Vegan cosmetics has to ensure product safety so in
terms of personal care product safety allows to have an hands on
approach to assure there is safety.
Economic factors:- In terms of economic factors customers are
conscious about all prices but as in context with beauty products
both men and women need to go to salon to remove scars and so on.
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Social Factors:- As in vegan cosmetics they will be providing different
kind of services so as in terms of saturated market they will be using
products from natural resources so through their products customers
will get attracted because each individual cares for their skin.
Technological factors:- In today's world online businesses are more in
demand but now people trust more in getting beauty products offline
so it is good for vegan cosmetics to keep all quality beauty products
in their salon.
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Opportunities
Unique selling proposition:- In terms of vegan cosmetics their unique
proposition is that they will be providing all skin care products that
have been established with the help of natural products which is a very
unique thing as other salons were not providing such products.
Competitors:- The main competitors of vegan cosmetics are Modern
mineral make up, Urban decay.
Better than competitors:- The cosmetic industry is better than its
competitors because their main target was the people who have
sensitive skin and other competitors were mostly engaged with selling
their products rather than thinking about customers.
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Competitive advantage:- Vegan cosmetics will be able to
achieve competitive advantage because of their unique
beauty products which they were offering.
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Target Customers and Business strategy
Target customers:- The target customers of company was both
men and women who were having sensitive skin and can't use any
kind of beauty product.
Business strategy:- Vegan cosmetics main business objective was
to continuously innovate their products and make best possible use
of natural resources.
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Key marketing strategy and operational plan
Vegan cosmetics will market their products by selling products to medium
sized stores and then generating online sales.
The products will be made by using all kind of natural resources, melting
both wax and fragrance.
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Financial plan
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