The Vegan Fiesta presentation outlines a business plan for a medium-sized vegan restaurant specializing in authentic vegan food and beverages. The venture aims to raise awareness of veganism, achieve profitability through competitive pricing, and expand with three franchise locations. Based on the innovation entrepreneurial theory, the restaurant targets the UK market gap by offering affordable, diverse, and authentic vegan options. Market research, segmentation, and marketing strategies are discussed, including a focus on digital marketing. The presentation details resource requirements, a dual pricing strategy (competitive and value-based), and financial forecasts, projecting revenue and costs over a year. The conclusion highlights high growth prospects and cost-effective strategies, with an initial investment requirement of £465,200. References to relevant entrepreneurial literature are included.
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