Nature's Delight: Business Plan for Vegan Food and Beverages

This business plan outlines the strategy for Nature's Delight, a vegan food and natural beverages business operating online, targeting health-conscious customers in London, UK. The plan includes an executive summary detailing the business idea, aims for growth, and financial projections, aiming for profitability and expansion. It covers the owner's background, motivations, and experience, as well as a detailed description of the products, which include vegan food products and natural beverages. The plan also presents market research findings, including desk research, customer questionnaires, and test trading results, highlighting the increasing demand for vegan products. The business aims to capitalize on this trend by offering convenient online services and high-quality products, with a focus on customer satisfaction and environmental sustainability. Financial goals include achieving a 5% return on investment and maintaining a strong cash position, with plans for expansion within the UK and beyond.

Design a business plan for growth that includes
financial information and strategic objectives for
scaling up a business
Section one
Executive summary
1.1 Business summary:
Business idea is to sell Vegan and Healthy food and natural beverages on online platform to health
conscious customers. Business name is Nature’s Delight because it represents idea of the business and
creates positive image for business. Type of business that Nature’s Delight is Sole Trader and this has been
selected as it is easy to start sole trader business and owner can also maintain complete control over
business.
1.2 Business aims:
 To get attention in complete city within a year
 To become able to expand business within 2 years of starting
 To achieve 10% return on investment within 3 years
 To expand business in country over 5 years
Page 1 of 6

1.3 Financial summary:
Financial goals for Nature’s Delight involve that at the end of the year business aims to achieve 5% return on
investment. Cash amount that we hope to have left at the end of the year is £5000. This is because cost of
starting business is not significant and potential profitability of business is very high. Potential cost for
starting business is likely to be £3000. Business is mainly based on online and this is why starting cost is not
very significant and main cost is involved in material required for products.
Page 2 of 6

There are multiple reasons for starting and running own business and first is that I believe to have
potential for making a business successful. Another is that idea and plan for business was
developed by me and was completely feasible and viable. I also have required skills and
knowledge for starting Nature’s Delight. This is because I have worked on idea at individuals level
and it was successful. Starting own business is also a right choice because I will be able to use
knowledge and expertise for own business and will be able to exercise complete control over
decisions of the business.
2.2 Previous work
experience
In relation with experience I have worked with a business who sell online products and in relation
with product offerings I have worked on creating vegan food products and natural beverages at
individual level and they have been successfully created. On this basis of I have experience of
both parts of business.
2.3 Qualifications
and education Qualification for Diploma in business management is likely to be helpful for running business
along with knowledge of accounting.
2.4 Training Training that is likely to be helpful and supportive for running business is Entrepreneurial studies
or training. This helps in starting business and develops skills required for new knowledge and
skills. Training about latest technology and emerging business skills can be taken in future which
will help in staying updates with latest knowledge and skills. In addition to this, also help in
achieving different advantages for business.
2.5 Hobbies and
interests Reading news about latest developments in business field and experimenting about new things is
involved in hobbies and interest that can help in making business successful. This is because in
present times it has become important that businesses adapt to changes and developments for
becoming successful and retaining their competitive advantage.
Section two
Owner’s background
2.1 Why you want to run
your own business
Page 3 of 6

Section three
Products and services
3.1. What are you going to sell?
Nature’s Delight is going to sell both products and services. Products of business include Vegan food products and natural
beverages. Service of the business is online services in which products of Nature’s Delight will be delivered to home of
customers.
3.2 Describe the basic product/service you are going to sell.
Basic products of business involve vegan food products and natural beverages.
3.3 Describe the different types of product/service you are going to be selling.
Different types of products that business will be selling include vegan chocolates and cookies, dairy-free cream, vegan
bakery products. All these products will be prepared in a way that is free of any ingredients that comes from exploitation
and cruelty with animals. . Natural beverages will also be sold by business that involves beverages that are good for health
and are freshly prepared. Natural beverages will involve beverages that are based on natural ingredients for taste as well
as for flavour and colouring. Nature’s Delight will prioritise fruit-based beverages.
3.4 If you are not going to sell all your products/services at the start of your business, explain
why not and when you will start selling them.
From the start of business products and services will be sold because concept of business and business is based on
selling of products and services for its survival and growth.
Page 4 of 6

Section four
The market
4.1 Are your customers:
Individuals
Businesses
Both
4.2 Describe your typical customer:
Customers of Nature’s Delight are individuals from upper-middle class background and because it is a food and
beverages business, individuals from all ages above 5 years are customers.
4.3 Where are your customers based?
Customers for Nature’s Delight are based in London, UK. Initially products of Nature’s Delight will be sold in
London, UK. Later area will be expanded and more cities and further country will be included in terms of
geographical locations of the customers.
4.4 What prompts your customers to buy your product/service?
Customers for Nature’s Delight are promoted to buy products and services when they are having desire for healthy
and vegan food. In addition to this, customers looking to regularly eat and drink healthy and vegan food and
beverages also prompt to buy products and services of Nature’s Delight.
4.5 What factors help your customers choose which business to buy from?
Products of Nature’s Delight and convenience of getting food and beverages at home are two important factors that
help customers to choose Nature’s Delight. This is because product and its features differentiate from other food
and beverages and convenience of online shopping is also attractive feature for customers.
4.6 Have you sold products/services to customers already?
Yes
 No
4.7 Have you got customers waiting to buy your product/service?
Yes
 No

Section five
Market research
5.1 Key findings from desk research:
From the desk research it has been found that preference and popularity of vegan products is increasing and
customers for such products are continuously increasing. People are turning vegan and using all products vegan
not only food and beverages. There are different reasons for this and increasing sensitivity towards animals and
their rights and also because of environmental sustainability. Health and negative effects of animal products is also
reason behind increasing demand for vegan food. People are also becoming health conscious and this is why are
using natural products. On the basis of this business selling Vegan and natural products have significant scope.
5.2 Key findings from field research – customer questionnaires:
Findings from field research suggest that customers are highly interested in vegan products and natural beverages
that are good for health and free from any kind of animal cruelty and exploitation of animals and also looking for
environment friendly products. Field research also suggests that customers are getting increasingly conscious
towards their health and recent pandemic situation have increased that consciousness towards health.
5.3 Key findings from field research – test trading:
Findings from test trading suggests that products are good as per customers however, there is requirement of
working on additional offerings because in relation with food products, customers require multiple verities of food
products. There is a requirement for developing additional product offerings.
5.4 Additional information:
Market research provided useful information about different elements related to vegan and natural food and
beverages. Information related to competitors was also valuable for business. Market research helped in identifying
that businesses working for vegan food and natural beverages are working well and effective.