Adrian Vegan Food Service: Sustainable Business Plan for Growth

This report details a sustainable business plan for Adrian Vegan Food Service, a new venture focused on providing vegan food products. It identifies the target customer base, encompassing both B2C and B2B segments, and analyzes the competitive landscape, highlighting key competitors and strategies for differentiation. The report also includes a skills analysis, outlining essential skills for business development and addressing potential skill gaps through training and strategic hiring. Financial projections, including a two-year profit and loss account and cash flow forecast, are presented to demonstrate the business's potential for profitability and sustainability. Furthermore, the report discusses funding sources, resource acquisition strategies, and the implementation of management information systems for effective decision-making and organizational control. The vision for Adrian Vegan Food Service is to promote a healthy, cruelty-free food culture, contributing to a more sustainable and ethical food system. The plan aims to create a remarkable image for vegan foods.

Growth Sustainable
Business Plan

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
TASK ..............................................................................................................................................3
REFERNCES:..................................................................................................................................6
Books and Journals:....................................................................................................................6

INTRODUCTION
A business sustainability plan is particularly something an organization develops to get
into goals and create financial stability as well as societal and environmental sustainability. A
business effects communities and resources with people so adapting sustainability in business is
considered best interest of consumer, business and environment. In this report an business which
is a vegan food providing service Adrian vegan food service is discussed. In this report the
proposed business is discussed with customers that has been identified as per the service.
Competitors has been discussed as per product it is been providing and skills that re being
required for the business to grow (Upadhyay, and Kundu., 2020). The organisation system and
management system required for controlling the business and at last of this report vision of the
business in future is been discussed.
MAIN BODY
TASK
Your Proposed Future Business. – Adrian business for vegan food is an new business that
provide vegan food free from all types of dairy products food to their customers. This is an
business idea to attract consumer who are shifting towards vegan diet and increase various
awareness regarding vegan business activities. The business produce and provide prepared foods
by delivery and restaurant chains to the consumers with only vegan foods free from any kind of
animal products, it is regarding the health concern increasing regularly in the current times (Lee,
and Seo., 2018). It have ethical values and protection of animals with providing food free from
harming animals. The innovation done by the business by this idea is increasing awareness
toward healthy food and attracting customers shifting toward healthy food. The big innovation is
creating an better environment sustainability and saving environmental concerns with the idea.
The lack of awareness created an lower impact with it and with this business the rise in
awareness will grow.
Customers – The target customers for the business of vegan products will be B2C as well as
B2B because Adrian food products provider is serving its products directly to the consumers as
well the restraints and cafes who want to serve through their menus to the consumer. The end
user of the product which is been provided by the vegan food products provider are the people
who are ordering and consuming as per their demand through the chains and franchise of Adrian

food. The product provided to the customers by the food service will buy products as well as the
restaurants and people who are aware of the business and vegan foods will be potential buyer of
the product (Abad-Segura, and et.al., 2020). The unique selling proposition of business is that it
takes only vegan customers as shifting culture towards vegetarian society is their prime target.
The target market for the business is the market which have demand regarding low non
vegetarian products and have knowledge of healthy products.
Competitors – the competition in the vegan food service is large as it may seems. The vegan
foods have competition in their own cuisine as well as the other food availability in the market.
The competitive scenarios represent the categorization into merger and acquisition, agreement,
collaboration and partnerships as well the new product launched in the market and enhancement
in the previous competitors products, the competition increases if the investment and funding
increases for other vegan brand representatives (Caldera, and et.al., 2018) . The market share
have vendors contribution towards overall market and their contribution. It provides the idea of
its revenue development and generation into the overall market compared to other vendors in the
space. It gives overview of how the product provider is performing in order to generate revenue
and customer base compare to others. Knowing market share give idea of the competition in the
market and identifies the dominance and accumulation.
Skills analysis – For the development of business the skills required in the business for future
growth are like data analytics skill which helps in leveraging data to improve their services and
operations. Financial accounting skills that will help full in cash flow and profitability to
understand organisation performance and potential in the business growth. The skills gaps which
will be left for the business in the skill required are to be filled by proper training and hiring of
skilled employees which will give efficiency in the business (Oudah, and et.al., 2018). The
exhibiting employee will get benefited with training programs and further study in skills
development of the business.
Projected 2 year profit and loss account and proposed 2 years cash flow forecasts including break
even
2018 £ 2019 £
Sales (Revenue) 200,000 180,000
Less Cost of Sales

Raw Materials 80,000 72,000
Freight 5,000 2,500
Total Cost of Sales 85,000 74,500
GROSS PROFIT 115,000 105,500
Less Expenses (Operating expenses)
Wages 40,000 37,000
Electricity 500 500
Insurance 900 900
Rent 15,000 14,000
Depreciation 12,000 11,000
Office supplies 3,000 2,000
Total Operating Expenses 68,700 65,400
Breakeven
NET PROFIT 46,300 40,100
Finding, evaluating and selecting suitable sources- the funding and investment regarding the
business is generally done by the proposition of business idea to investors the main source of
funding is third party investments and partners as the business is new and there is less source of
revenue and profit generation form the business of the vegan products. The plan for obtaining
the resources for the vegan products are 20 to 25 percent of the raw materials through the
personal raw material development and farms and manufacturing unit and other raw materials
are buyer through third party sources who provide the sources for raw materials in bulk rate
(Bouncken, and et.al., 2021). The break down of start up cost may effect lower but the raise in
funds will be helpful in business to function efficiently further in the business. As to result in
profit of investors interest and helpfulness of partner and acquisition will be beneficial
in ,maintaining start-up’s cost.
organisation and the management information systems- The management information
system required for this type of business which which will be used in decision making as per the
business for vegan service providing and for co ordination, control analysis and visualisation of
information system in an organisation. For this the Adrian food product developed an
applications d adapted information technology to develop and application process regarding the
management of people involved with the service and organisation as well as the processes done
for business proposal and technology in an organizational context (Ashrafi, and et.al., 2019).

the managers involved in management information system is a set of systems which will be
helpful in creating reports that will provide them with a comprehensive overview of all the
information that will be required for making decisions ranging from daily to top level strategy.
The management information system will rely largely on technology to present and gather data.
Vision for your Business Idea- Vision of the Adrian vegan food service is to develop an
organisation which provides food products that create and good and healthy impact over health
of people and saving vegan culture in the society. It aims in contribution of society and
environment with vegan food (Singh, and et.al., 2019). Adrian food is an organisation that make
efforts in developing a world which is free of non vegetarian cruelty to the animals and killing in
mass numbers of food recreational activities. It aims toward providing better food option than
animal hunting and creating an better environment for vegetarian foods. For future development
and creating an better environment for people the business id formulated and create a remarkable
image for vegan foods.
CONCLUSION
From the above report it has been concluded that it is very important to plan
sustainability of business in order to survive long term in the market and business. A company
must have its record of its basis company needs and evaluation that shows the tendency to
perform in the market. In this report proposed business is discussed carefully and briefly and
identification of consumer is done further the competitors has been identified and how the
company can serve in process to tackle the competencies. Skills analysis and type of organisation
that information system will be required for control in business. The finding and business plan in
order to sustain in long term in the market has been discussed in this report and got the results in
order of planning and managing information systems for the organisations. At last the business
vision is showed in order for having a future business plan.

REFERNCES:
Books and Journals:
Singh, and et.al., 2019. Applications of information and communication technology for
sustainable growth of SMEs in India food industry. Resources, Conservation and
Recycling, 147, pp.10-18.
Upadhyay, and Kundu., 2020. Linkage between business sustainability and tacit knowledge
management in MSMEs: A case-based study. VINE Journal of Information and
Knowledge Management Systems.
Lee, and Seo., 2018. Strategies for sustainable business development: utilizing consulting and
innovation activities. Sustainability, 10(11), p.4122.
Abad-Segura, and et.al., 2020. Effects of circular economy policies on the environment and
sustainable growth: Worldwide research. Sustainability, 12(14), p.5792.
Ashrafi, and et.al., 2019. Corporate sustainability in Canadian and US maritime ports. Journal of
Cleaner Production, 220, pp.386-397.
Caldera, and et.al., 2018. Exploring the characteristics of sustainable business practice in small
and medium-sized enterprises: Experiences from the Australian manufacturing
industry. Journal of Cleaner Production, 177, pp.338-349.
Bouncken, and et.al., 2021. Knowledge-and innovation-based business models for future growth:
Digitalized business models and portfolio considerations. Review of Managerial
Science, 15(1), pp.1-14.
Oudah, and et.al., 2018. Determinants linked to family business sustainability in the UAE: An
AHP approach. Sustainability, 10(1), p.246.