Business Pitch for V Vegan Food Van: Market Analysis and Plan

This report presents a business pitch for V Vegan Food Van, a company focused on providing vegan food products. The motivation behind this business idea stems from the increasing consumer interest in vegan diets due to health awareness and animal welfare concerns. The business idea was generated through internet research, and a feasibility study confirms the viability of the business, citing readily available resources and a growing market. The report details the products and services offered, potential market opportunities, and the marketing mix, including segmentation, targeting, and positioning strategies. It also analyzes the attractiveness of the industry using Porter's Five Forces model. The vision for V Vegan Food Van is to promote health and contribute to a cruelty-free society and environment. The report concludes with a list of references used in the analysis. Desklib is your go-to for similar business reports and study resources.

Business pitch

Table of content
 Introduction
 Motivation for choice of business
 The process you went through to
 generate this business idea
 Feasibility studies conducted
 Details of the product/service to be offered
 Potential market opportunities
 Marketing mix:
 Attractiveness of industry
 Vision for the business
 REFERENCES

INTRODUCTION
Business can be defined as an organisation which is
involved in commercial activity. In order to start a
business, it require a unique and different ideas that solve
problems faced by customers. This project report includes
analysation of business ideas, along with its offering in
market.

Motivation for choice of business
V Vegan Food Van is new business that provide vegan
food to their customers. Reason behind using this idea is
that there is increase in customers who are shifting to
vegan diet. It is due to increasing awareness of health
among people that provide opportunity to V Vegan Food
Van. Another reason for shifting people to vegan diet is
that people become more sensitive regarding animals.

The process you went through to
generate this business idea
For this business idea, I have not conduct focus group
mind mapping and brain storming. For this, I have
conducted internet research as it allow me to analyse
various information. On internet various types of
information is available which is important for a
person to understand concept of business and also to
develop idea for business.

Feasibility studies conducted
 V Vegan Food Van is a viable business idea as it can be implemented in business.
Resources required for this business ideas can be available in market easily. It is
also important for business, as it have large market share and limited number of
marketing platers are available in this industry.
 It is worth to pursue this business as it provide opportunity to V Vegan Food Van
to earn money from business. There is increasing demand of Vegan products and
service in market that allow company to charge high prices and allow them to earn
more money.

Continue..
 Segmentation: It is a process for identification of niche for specific
needs, market for purpose of finding new customers and providing
more effective and focused marketing.
 Targeting: It is a process for developing a segment which is more
valuable for business and allow them to finding out which is most
useful segment of business.
 Positioning: It is a process for creating a distinct image of company
that is set apart from competition and allow business to develop
distinct image of business in minds of their target audience.

Details of the product/service to be
offered
V Vegan Food Van is an organisation that is providing
vegan products that does not includes product made up
of animal products and animal driven products. These
products are cruelty free products that does not contain
animal products. These products are of good quality that
create good impact over health of people.

Potential market opportunities
Opportunities:
 There is opportunity for growth and expansion opportunity
for business of V Vegan Food Van that allow them to expand
their business in different parts of UK.
Trends in market:
 There is increasing trend of vegan diet among youth as there
is increasing sensitivity for animals in people. It create good
opportunity for business and also allow them to get growth
in business.

Marketing mix
 Product: V Vegan Food Van is providing vegan products
which is free from animal ingredients and also free from cruelty.
 Price: It is a business that is charging high prices for purpose of
products and service offered by them as there is high demand of
these products.
 Place: It is offering their products in London through a van.
 Promotion: This business is adopting social media marketing
for purpose of promotion of their products and service.

Attractiveness of industry
Porters five forces model is a model that allow business to
analyse competitiveness of industry. It includes different
factors that create impact over profitability of business.
Explanation of these factors in context of business is
mentioned below:
 Competition in industry:
 Potential of new entrants
 Power of supplier
 Power of customers:
 Threat of substitute products:

Vision for the business
Vision of V Vegan Food Van is to develop an
organisation which is providing products that create
good impact over health of people. It is aiming
towards contribution of society and environment. It
is an organisation that make efforts towards
developing a world which is free of cruelty of
business over animals.