Vegan Foods: Small Business Plan Project - Food Industry Analysis

This project presents a detailed business plan for a vegan restaurant, "Vegan Foods," located in Windsor River, Berkshire, UK. The plan includes a market analysis of the competitive UK food industry, emphasizing the growing demand for vegan options. It identifies target customers, including children and riverside visitors, and outlines a direct sales business model. The plan details the restaurant's visual identity, operational structure with a nutritionist and chefs, and values such as equality and social responsibility. Financial projections for 2019-2021, including sales, expenses, and cash flow, are provided. The project references relevant books and journals and provides a comprehensive overview of the proposed vegan food business, demonstrating a clear understanding of market dynamics, operational strategies, and financial planning.

CREATE YOUR SMALL
BUSINESS

Table of Contents
MAIN BODY...................................................................................................................................1
Summary of business..................................................................................................................1
Name of business........................................................................................................................2
Deciding on visual identity and how business will be successful...............................................2
Values to promote through business...........................................................................................2
Financial Projections...................................................................................................................2
REFERENCES................................................................................................................................4

MAIN BODY
Summary of business
Industry
The food industry of UK has become highly competitive and good amount of profits are
being accomplished by businesses. In relation to this, restaurants are also earning profits and
customers are provided with their favourite cuisines. The food and drink industry contributes
£28.8 billion to UK economy with employees more than 400,000 (Food and Drink Federation
Stats. 2018). Vegan Foods will operate in the UK as a restaurant business which will offer
variety of vegan meals such as Vegan meats, Frozen foods, Veggie dogs, Soy Margarine and
related foods to customers.
Location
Location plays crucial role for firm to attract people at large. Vegan Foods will be located
at Windsor River in Berkshire, UK which will attain customer's attention up to a high extent. It
can be analysed that target customer will be attracted as there are large number of people who
visits Windsor River, serene in Berkshire which will be beneficial for business in effective
manner.
Target Customers
The target customers are required to be ascertained so that food meals may be offered to
them in the best manner possible. In addition to this, Vegan Foods will target children having age
group 8-12 and all visitors who walk by through the riverside. Variety of meals will be provided
to consumers so that they may be benefited in a better manner and satisfaction level may be
upscaled quite effectually (Huang and et.al., 2017). Moreover, customers will be free to chose
meals as per their choice. This would be beneficial for children who do not love vegetables will
be attracted to consume food. By taking into account, vital ingredients such as fibre and protein,
well-versed meals along with essence of vegetables will be mashed in meals. Further, detox
menu will be provided for encouraging healthy body. Thus, food will be offered having vital
nutrients and business will satisfy target customers quite effectually.
Business Model
1

It is an important mechanism for restaurant so as to attain efficiency in a better manner.
Vegan Foods will deploy direct sales model which will offer good amount of revenue to
business. The direct sales model is marketing and selling goods directly to consumer to their
homes and job location. Thus, sales will be accomplished by firm.
Name of business
Vegan Foods is the name of business which will offer variety of vegan foods to
consumers.
Deciding on visual identity and how business will be successful
Vegan Foods will have 1 nutritionist and 2 chefs which will cook meals in proper way
and style of Vegan to attract people. Nutritionist will be in charge for advising on matters of
foods for providing healthy advice to chefs for protecting health of people. Other two people will
serve the foods i.e. waiters which will list down orders from customers and offer them food
within timely manner. Business will succeed in new business with initial capital of 20000 taken
from Virgin Start-ups loan and through its quality meals at affordable prices, success will be
accomplished (Ghosh and et.al., 2017).
Values to promote through business
Equality-
It is main value which will be provided to customers as meals will be equally placed to
low-income and high-income individuals (Proctor, 2018).
Social-
2

The social value such as providing foods at affordable prices and superior quality will be
offered to customers.
Financial Projections
Projected cash flow statement
Particulars 2019 2020 2021
Inflows
Sales 10000 11000 12000
Total inflows 10000 11000 12000
Outflows
Advertising expenses 500 550 600
Salaries to staff 1200 1350 1450
Insurance 800 800 800
Pamphlets and
business cards 500 560 650
Total outflows 3000 3260 3500
Net cash flow 7000 7740 8500
Opening balance 0 7000 14740
Closing balance 7000 14740 23240
3

REFERENCES
Books and Journals
Ghosh, S. and et.al., 2017. Hydrogen from food processing wastes via photofermentation using
Purple Non-sulfur Bacteria (PNSB)–A review. Energy Conversion and Management. 141.
pp.299-314.
Huang, H. W and et.al., 2017. Current status and future trends of high-pressure processing in
food industry. Food control. 72. pp.1-8.
Proctor, A. ed., 2018. Alternatives to Conventional Food Processing 2nd Edition (Vol. 53).
Royal Society of Chemistry.
ONLINE
Food and Drink Federation Stats. 2018 [Online] Available Through:
<https://www.fdf.org.uk/statsataglance.aspx>
4