Vegan Happy Meal Box Business Plan: PESTEL, SWOT, & Marketing Mix

This report presents a comprehensive business plan for a Vegan Happy Meal Box startup, focusing on entering the London market. It includes a detailed PESTEL analysis, SWOT analysis, competition analysis highlighting Unity Diner and others, and Porter's Five Forces model to assess the competitive environment. The plan also incorporates an STP analysis for identifying the target market and a marketing mix strategy emphasizing product, price, place, and promotion. The business aims to capitalize on the increasing demand for vegan food, leveraging technology for differentiation and focusing on health-conscious consumers. The report concludes by emphasizing the importance of understanding market dynamics and competitive strategies for business success, with Desklib offering further resources for students.

Business Plan

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY ..................................................................................................................................1
PESTEL analysis ........................................................................................................................1
SWOT analysis ...........................................................................................................................2
Competition analysis....................................................................................................................3
Porters five forces model ............................................................................................................3
STP analysis ................................................................................................................................4
Marketing mix .............................................................................................................................5
CONCLUSION ...............................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Business plan can be described as written document which descried various details related to
business, start up business, its objectives and ways for attainment of goals of business. It is a
written roadmap for a business from financial, marketing and operation standpoint. Propose
business idea is Vegan Happy Meal Box which is based on vegan diet. Veganism can be
described as ways of living by making an attempt to not to include any form of exploitation of
animal or cruelty in context of clothing, food and other purpose (Bannier, Pauls and Walter,
2019). This business idea is focus on vegan diet in which food is free from animal ingredient and
animal cruelty. There is increasing demand of vegan food in market due to increasing awareness
among people for animal cruelty and others things. Pandemic is also a reason due to which a
person is more likely to prefer vegan diet. There are limited number of restaurant who are
fulfilling this requirement of customers. There is increasing demand of vegan diet which can be
fulfilled by business as it helps them to get opportunity in market and also provide them success.
I have knowledge and skills of restaurant business as I have worked in this type of business. I
will start this business in London as there are many tourist came there which will provide more
opportunity to business.
MAIN BODY
PESTEL analysis
Political factors Economic factors
There are different regulation impose by
business which should be followed by Vegan
Happy Meal Box.
Government of UK also providing support to
start up business in order to provide
opportunity to them to create employment. For
this, business can get various subsidies and tax
benefits (Boone, Decock and Ruytenbeek,
20211).
There is increase in wages rate in economy of
UK that create negative impact over
profitability of business of Vegan Happy
Meal Box and create negative impact over
business.
UK is a developed country that provide
opportunity to business of Vegan Happy
Meal Box as they can get access to different
types of resources in business.
Social Factors Technological Factors
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There is increase in health awareness among
people of UK that create opportunity fro
business of Vegan Happy Meal Box as it
allow them to increase more numbers of
customers for them.
Advancement of technology in UK and others
things create opportunity for business of
Vegan Happy Meal Box as it allow them for
purpose of adopting effective technology in
business like service through robots and others
that provide them benefits of differentiation.
Legal factors Environmental factors
Different types of laws and regulation for food
business in UK like food safety regulation and
others needs to be followed by Vegan Happy
Meal Box.
There is increasing environment awareness in
people of UK that create good impact over
business of Vegan Happy Meal Box as this
business does not involve in pollution and
other factors (Carrió-Pastor, 2019)
SWOT analysis
Strength Weakness
 Vegan Happy Meal Box is providing
high quality of food products that are
good for health of customers.
 This business is providing good
customer service to their customers in
order to enhance their experience
(Cavanagh, Leeds and Peters, 2019).
 It is offering range of vegan food in
order to provide choice to customers.
 Vegan Happy Meal Box is charging
higher prices for products and services.
 It is an organisation which has poor
inventory management as they are not
able to manage inventory at their
restaurants in effective manner.
Opportunity Threat
 There is increase in number of vegan
people in all over world.
 There is also increase in demand of
online products and Vegan Happy
 There is increasing competition in
market that create negative impact over
business of Vegan Happy Meal Box.
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Meal Box is offering their food
products at online platforms.
Competition analysis
It is an analysis which can be adopted by business to know competition present in industry.
There are various competition present in this industry who are providing same products and
service in this industry. These competitors are Unity Diner, Lele's, All nation vegan house and
others. These competition are also providing vegan food to its customers in order to fulfil their
requirement and needs (Duarte, Cabrita and Cruz-Machado, 2019). These competitors are
providing good quality food to its customers. Customer service of these restaurant also make
them more attractive for customers. It is essential for business to understand strategy and
offering of competitors in order to develop different strategy for themselves as it allow them to
overcome of competition. It allow them to develop a strategy to overcome of competition and
also provide a solution to business in order to overcome of problem occur in business. Vegan
Happy Meal Box is an organisation that is adopting technology in their organisation for
differentiating its products and service from competitors.
Porters five forces model
It is a one of competitive analysis tool that allow business to analyse competitive environment of
industry. It consist different factors that create impact over business of Vegan Happy Meal Box.
Explanation of this in context of Vegan Happy Meal Box is mentioned below:
Competition among existing rivalry: There is increasing competition among marketing
players as there are numbers of business who are providing their service in food industry. This
competition create negative impact over profitability and sales of company. It is a factor that
create high threat for business of Vegan Happy Meal Box.
Bargaining power of buyer: Bargaining power of buyers allow them to reduce prices of
products and service offered by company (Knight, 2018). Vegan Happy Meal Box has many
buyers in market and it is providing distinct service that does not provide bargaining power to
customers. Therefore, Vegan Happy Meal Box has moderate threat bargaining power of
customers.
Bargaining power of supplier: Suppliers bargaining power provide them opportunity to
increase prices of supplier offered by them. Vegan Happy Meal Box has numbers of suppliers
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from them they can get supplies and other things in market. Therefore, this factor create lower
threat for business.
Threat of new entrants: Business is also facing threat from new entrant that create
impact over customer base of firm. It is a business in which any business can enter at any time as
it does not require much investment. Therefore, there is high threat of this factor for business of
Vegan Happy Meal Box.
Threat of substitute: Substitute products also create threat for business as it allow
customers to switch to other products easily. There is no close substitute available in market for
vegan products. Therefore, there is moderate risk of this factor for business of Vegan Happy
Meal Box.
STP analysis
STP analysis is one of analysis that is used by companies for purpose of identification of target
market of company. It is an analysis which helps business by identifying positioning, targeting
and segmentation (Knight, 2020). It is a process that consist different approaches and allow them
to develop strong position of company in market. It is a tool used by Vegan Happy Meal Box
for purpose of identifying their target market and allow company to formulate a strong strategy
for differentiating their service from others.
Segmentation: It is a process of describing total market into different customers on basis of
characteristics of customers. It allow business to differentiate different target markets. It is of
four types including geographic, demographic, psychographic and behavioural. Vegan Happy
Meal Box is a business that is segmenting customers on basis of geographic and demographic
basis. It allow business to understand characteristics and features of their target customers and
allow them to provide services on that basis. It will increase chances of success for company in
market.
Targeting: It is a process on basis of which Vegan Happy Meal Box can identify customers
that create most values for them. It is essential for business to find out most attractive segment in
market that allow them to create more profit in business. It can be done on different basis
including size, reachability and profitability of business (Pratt and Cakula, 2021). Vegan Happy
Meal Box has selected segment on basis of demand and profitability of business. There is
increasing demand of vegan food among customers that provide large target market to business
of Vegan Happy Meal Box.
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Positioning: Positioning is a process for connecting customers with company on different basis
and provide opportunity to business by developing distinct image of company in minds of
customers. It is an important part as it allow business to differentiate its service from those of
customers There are different types of positioning like symbolic, functional and experiential
positioning. Vegan Happy Meal Box is developing functional positioning for their organisation
as it is a business that provide solution to problem faced by vegan people.
Marketing mix
Marketing mix can be described as set of action, tactics used by companies for purpose of
promotion of its products and service. It a a marketing concept that includes mainly focus factors
like product, place, promotion and prices (Schartel Dunn and Lane, 2019). But it also extends as
it includes some more factors like people, physical evidence and process. Explanation of
marketing mix in context of Vegan Happy Meal Box is mentioned below:
Product: Product is something offered by company for purpose of satisfaction of needs of group
or individual. It is a commodity that can be produced or build and. Vegan Happy Meal Box is a
food resistant that is providing variety of vegan food item that create positive impact over health
of people.
Price: Prices can be described as monetary values charged by business for exchange of products
and service of company. Price should be set by companies that create sufficient demand of
product. There is high demand of vegan food in market that provide opportunity to business to
charge high processes. Vegan Happy Meal Box is providing good quality of food item ms to
their customers that allow business to charge high prices for their products.
Place: It is an important part of business as it is the something from where customers can get
food item. Place should be selected by companies in a manner from where customers can easily
reach. Vegan Happy Meal Box is a business that provide its service in a restaurant that is
located in London. It is a place that is near market where customers can easily reach band can
enjoy tasty vegan food.
Promotion: Promotion is a process which allow company to publicize products and service of
business to customers. It allow business to gab attention of customers and also allow them to
influence them for purpose of purchase and sells of products (Yue, Men and Ferguson, 2021).
Vegan Happy Meal Box is an organisation which is using digital method for purpose of
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promotion of their products and service. It is mainly using social media as there are number of
user availability to which company can influence to buy their products.
CONCLUSION
From above mentioned project report, it can be concluded that business plan is a written
description which consist detail description about business and its offering. In order to start a
business, business neds to develop a unique business idea that provide them opportunity to
differentiate its products from others. It is important for business to conduct internal and
external, analyse in order to identify factor that create negative impact over business. It is
important as it allow them to control impact of it over business. Business also needs to analyse
its competitors present in the industry as it create impact over profitability of business.
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REFERENCES
Books and Journals:
Bannier, C., Pauls, T. and Walter, A., 2019. Content analysis of business communication:
introducing a German dictionary. Journal of Business Economics, 89(1), pp.79-123.
Boone, G., Decock, S. and Ruytenbeek, N., 2021. Fit for purpose? Exploring the effect of
erroneous conventional expressions in business communication. In AAAL 2021.
Carrió-Pastor, M.L., 2019. Authorial engagement in business emails. Engagement in
professional genres, pp.47-65.
Cavanagh, T.M., Leeds, C. and Peters, J.M., 2019. Increasing oral communication self-efficacy
improves oral communication and general academic performance. Business and
Professional Communication Quarterly, 82(4), pp.440-457.
Duarte, S., Cabrita, M.D.R. and Cruz-Machado, V., 2019, August. Business model, lean and
green management and industry 4.0: A conceptual relationship. In International
Conference on Management Science and Engineering Management (pp. 359-372).
Springer, Cham.
Knight, M., 2018. Accessibility and disability: Absent keywords in business and professional
communication. Business and Professional Communication Quarterly, 81(1), pp.20-33.
Knight, M., 2020. Pandemic communication: a new challenge for higher education. Business and
Professional Communication Quarterly, 83(2), pp.131-132.
Pratt, M. and Cakula, S., 2021. Motivation in a business company using technology-based
communication. In Artificial Intelligence in Industry 4.0 (pp. 15-30). Springer, Cham.
Schartel Dunn, S.G. and Lane, P.L., 2019. Do interns know what they think they know?
Assessing business communication skills in interns and recent graduates. Business and
Professional Communication Quarterly, 82(2), pp.202-213.
Yue, C.A., Men, L.R. and Ferguson, M.A., 2021. Examining the effects of internal
communication and emotional culture on employees’ organizational
identification. International Journal of Business Communication, 58(2), pp.169-195.
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