In-Depth Market Research: Vegan Leather Trends and Competitor Analysis

This report provides a comprehensive market research analysis of the vegan leather industry, focusing on market trends, gaps, and opportunities. It explores various vegan leather brands, their products and services, and conducts a competitive analysis of key players like Doshi, Stella McCartney, and Will's Vegan Shoes, highlighting their unique selling propositions and target markets. The research emphasizes the growing demand for sustainable and environmentally friendly alternatives to traditional leather, driven by increasing consumer awareness and environmental consciousness. The report also suggests the need for increased awareness and effective communication within the target market to maximize sales and revenue.

Market Research
Of Vegan
Leather

Table of Contents
Introduction.................................................................................................................................................3
Vegan leather market...............................................................................................................................3
Product and service of Vegan Leather brands..........................................................................................4
Competitive Analysis..............................................................................................................................5
Conclusion...................................................................................................................................................6
References...................................................................................................................................................7

Introduction
In market, there are ample of opportunities which allow an entity to grow and expand
significantly. Market research is about gathering valuable information from the market place so
that a company can structure suitable strategies. Market research is also helpful in terms of
ensuring long-term sustainability in the competitive environment(Minh and Ngan, 2021). The
present report is based on Vegan Leather that offers bags, clothes and other vegan leather made
products to customers. Their products are 100% plastic free and has compostable packaging. The
report will cover trends, gaps and opportunities present in vegan market. Along with this, it will
also cover research and products of vegan leather brands and competitor’s analysis.
Main Body
Vegan leather market
Vegan leather market is growing as the people are demanding for vegan leather which
is easily compostable. Here, vegan leather is made from sustainable materials such as pineapple
leaves, apple peels and other fruits. In addition, they also make use of plastic to produce
necessary products. The market size of global vegan leather market was nearly 33.7 billion USD
in 2020(Synthetic Leather Market Size, Share & Trends Analysis Report By Type, 2020).
Trends: The production of vegan leather is being done as per the trend. As the people
have become more conscious regarding the environment and sustainability, therefore, the trend o
f vegan leather is also improving significantly(Ramchandani and Coste-Maniere, 2020).
Gaps: Still, there are certain people who are not familiar with the significance of vegan
leather. This lack of awareness put a profound impact on the overall sales and profit margin of
the company. It will directly affect the sales & profit margin of the respective entity
significantly.
Opportunities in target market: The major target people of vegan leather are such
people who are conscious about environment. These individuals are likely to prefer vegan leather
as it is sustainable and environmental friendly(Rathinamoorthy and Kiruba, 2020). There is
opportunity to maintain proper communication within target market to ensure high sales &
revenue in the future period of time.

Product and service of Vegan Leather brands
There are ample of Vegan leather brand that offer sustainable and environmental friendly
products. Here, the brands are likely to offer different products such as shoes, accessories, bags
and more. These all products have been made by following sustainable practice. Also, the
sustainable raw materials such as pineapple leaves, apple peels and more are used to produce
different products of vegan leather brands. These products comprises higher quality and also
save the environment. By keeping the demand off the customers in mind, brands also include
creative features in the products so that they can make the products useful for the buyers(Nayak
and et. al., 2020). Therefore, the major products of vegan leather brands are shoes, accessories,
bags and more which are made by sustainable materials.
Competitor ‘s mind map:
Higher Price
Lower quality Higher Quality
Stella
Mcartney
Doshi
Will’s vegan
shoes

Lower Price
Competitive Analysis
Doshi: The brand is based on Calofornia and specialized in vegan leathers bag,
accessories, belts and more. The main aim of the respective brand is to offer high quality
alternatives of leather which are sustainable too(Sperou, 2021). The target market of Doshi are
working professionals, travelers or people who are looking for versatile fashion. Us of the
respective brand is the quality of material they use to produce the end products
Stella Mcartney: This brand of vegan leather was launched in 2001 to offer luxury,
crutley free clothing including bags, shoes and other such accessories. The main aim of the
respective brand is to demonstrate how faux leather can push the boundaries of luxury fashion.
The USP is the research and development of the company to make its product more
sustainable13 Luxury Vegan (Leather Brands For Bag And Shoe Lovers, 2022).
Will’s vegan shoes: Here, main focus is on producing sustainable, fashionable, fairly
priced footwears. The designs of this brand is continuously in demand. This brand is based on
London and offers the sustainable products to the customers in significant manner. The USP is
the sustainable approach of the company to make shoes with eco-friendly and animal friendly
materials.

Doshi
Stella McartneyWill’s vegan shoes
0
2
4
2
3
1
Competitive Analysis
Target market Aim USP

Conclusion
Out of the above-mentioned information, it is analyzed that market research is highly
crucial to gather significant amount of information. It is monitored that the demand of vegan
leather products are increasing due to the environmental friendly attitude of the people. Further,
there are a lot of competitors of vegan leather brand to offer sustainable and environmental
friendly products to the buyers.

References
Books and journals
Minh, N.T. and Ngan, H.N., 2021, September. Vegan leather: An eco-friendly material for
sustainable fashion towards environmental awareness. In AIP Conference
Proceedings (Vol. 2406, No. 1, p. 060019). AIP Publishing LLC.
Nayak and et. al., 2020. Sustainable technologies and processes adapted by fashion brands.
In Sustainable Technologies for Fashion and Textiles (pp. 233-248). Woodhead
Publishing.
Ramchandani, M. and Coste-Maniere, I., 2020. Leather in the Age of Sustainability: A Norm or
Merely a Cherry on Top?. In Leather and Footwear Sustainability (pp. 11-22). Springer,
Singapore.
Rathinamoorthy, R. and Kiruba, T., 2020. Bacterial cellulose—a sustainable alternative material
for footwear and leather products. In Leather and Footwear Sustainability (pp. 91-121).
Springer, Singapore.
Sperou, N., 2021. Green plastics-blue ocean: The future of biopolymer plastics and
textiles. Artlink, 41(1), pp.34-39.
Online
Synthetic Leather Market Size, Share & Trends Analysis Report By Type, 2020. [Online].
Available through :<https://www.grandviewresearch.com/industry-analysis/synthetic-leather-
market/>
13 Luxury Vegan Leather Brands For Bag And Shoe Lovers, 2022. [Online]. Available
through :<https://www.livekindly.com/luxurious-vegan-leather/>