BM6005 Enterprise: Business Model Canvas for a Vegan Restaurant

Desklib provides past papers and solved assignments. This project details a vegan restaurant business model.

BM6005 ENTERPRISE: ASSIGNMENT 1
Assign/Reassign

In this globalised business environment, the organisations are continually struggling to stabilise
their market environment through long term productivity. In this case, I have planned to open a
restaurant for vegan customers. Over the last years, the increasing rate of vegan people has given
me the thought to open this. To unlock this restaurant, I have to make the business model canvas,
which is as follows.
Business Model Canvas
Key Partners
 Green
market
channe
l
 Waste
manag
ement
partner
 Third
party
Key Activities
 Advertising
as a part of
Branding
 Waste
management
 Development
of customer
relationship
Value
Propositions
 Well
trained
employ
ees
 Fresh
ingredie
nts
 Timely
delivery
Customer
Relationships
 Promotion
and coupons
 Personalised
assistance
 Word of
Mouth
Customer
Segments
 Healthy
food
 Vegan
Custom
ers

Key Resources
 Investment
 Financing
 Sponsoring
 Human
support
Channels
Restaurant Direct
sale
Mobile app
Cost Structure
 Employee salaries
 Website app development
 Marketing structure
Revenue Streams
 Cost savings from delivered order
 Branding activities

In the restaurant, the key partners are the waste management team and the third party authorities.
Waste management is a significant part to deal with the supply chain process. Through proper
waste management, the customer can get an active environment during their visit. Besides, third-
party partners are required to accelerate online business procedures. Waste management
activities have been discussed earlier now other activities are related to branding. The branding
activities can be boosted up through advertising and the development of customer relationship.
Our primary value is good quality product deliverance within time through the support of our
skilled workers. Therefore, the amount has relied upon these factors. We can offer to maintain
the customer relationship with the help of personalised assistance and promotional offer.
Through this customer relationship can be supported adequately. The customer segment is
primarily prioritised to the vegan people of UK. The critical resources are the trained employees,
financial investment and others, and significant resources need to be understood to involve in the
other activities. As commented by Toro-Jarrín et al., (2016), all the elements of the BMC are
related with the each other. Now the channels are the online and offline platform. Therefore, the
restaurant and the online service can be the channel of our restaurant business. The revenue
stream is entirely dependent upon customer support and other vital activities. As spending cost is
related to the customer service, the outcome can be achieved through the sold orders. Now cost
investment associated with the Website app development, marketing research and others.
Employee salary is also part of this element. It is to be noted that the advertising is a part of
branding, where maximum investment is required. In the current business model canvas, the
unique selling objectives have been aligned for our restaurant business. Through this element,
the maximum customers can be retained.

Reference list
Toro-Jarrín, M.A., Ponce-Jaramillo, I.E. and Güemes-Castorena, D., 2016. Methodology for the
of building process integration of Business Model Canvas and Technological
Roadmap. Technological Forecasting and Social Change, 110, pp.213-225.