BM564 Enterprise & Entrepreneurship: Vegarant Vegan Restaurant Plan

This presentation outlines a business plan for 'Vegarant,' a vegan restaurant catering to environment-conscious and health-focused individuals. The plan details the motivation behind the business choice, the process of generating the business idea through market research and trend analysis, and feasibility studies covering product/service, technical, and economic aspects. It includes a budget and financial feasibility analysis, details of the vegan food and beverage offerings, and potential market opportunities assessed through SWOT, STP, and PESTLE analyses. The presentation further examines the attractiveness of the industry using Porter's Five Forces model and concludes with the business's vision to provide healthy, meat-free options and build a strong brand in the UK. The report references academic sources to support its findings and recommendations. Desklib provides similar solved assignments for students.