The Impact of Veganism on the Meat and Dairy Industry in the UK

This report investigates the impact of veganism on the meat and dairy industry in the UK. It explores the concept and significance of veganism, its influence on the UK meat and dairy industries, and the advantages and disadvantages of veganism for the environment and society. The research employs a qualitative methodology, including data analysis through thematic analysis of collected data. Key findings reveal that while veganism offers environmental benefits and potential health advantages, it poses challenges for the meat and dairy industries, leading to declining demand and requiring strategic adaptations. The report concludes with recommendations for meat and dairy companies to revitalize demand and adjust to evolving consumer preferences. Desklib provides access to a wide range of similar assignments and study resources for students.

How the veganism impacts the
meat and dairy industry in the
UK

TABLE OF CONTENTS
CHAPTER -1 INTRODUCTION....................................................................................................4
Background..................................................................................................................................4
Research aim................................................................................................................................4
Research objectives and research question..................................................................................4
Justification and contextualization..............................................................................................4
CHAPTER -2 LITERATURE REVIEW.........................................................................................6
What is the basic concept and significance of veganism?...........................................................6
What is the influence of veganism over meat and dairy industry situated in UK?.....................8
What are the advantages and disadvantages of vegan trend over environment and society?....10
CHAPTER 3 METHODOLOGY..................................................................................................13
Research paradigm.....................................................................................................................13
Methodological approach..........................................................................................................13
Method.......................................................................................................................................13
Techniques.................................................................................................................................14
Sample size................................................................................................................................14
Target population.......................................................................................................................14
Equipment..................................................................................................................................15
Data analysis..............................................................................................................................15
Access and ethics.......................................................................................................................15
Limitation..................................................................................................................................15
CHAPTER 3 DATA ANALYSIS.................................................................................................16
Theme 1: Adapting to Veganism has several advantages for environment...............................16
Theme 2: There are many disadvantages of adapting veganism over society...........................18
Theme 3: Both A and B has been selected by maximum respondent.......................................19
Theme 4: Vegan diet may protect against certain cancers and Help in lose excess weight are
the advantages of in taking veganism by the people living in the society.................................21
Theme 5: Eat high protein plant foods could be used to develop more veganism diet over meat
and dairy products......................................................................................................................23
Theme 6 New trends of veganism are evolving among people in recent time period in UK....25

Theme 7: Veganism has grown as trend in recent time within UK industry.............................26
Theme 8: Veganism has significantly caused a decline in the demand for meat and diary
products......................................................................................................................................27
Theme 9 Veganism trend influenced meat and dairy industry businesses in recent time period
...................................................................................................................................................28
Theme 10: New step do meat and dairy industry companies can take to bring revival in
demand among customers..........................................................................................................29
EVALUATION OF FINDING......................................................................................................32
Theme 1: Adapting to Veganism has several advantages for environment...............................32
Theme 2: There are many disadvantages of adapting veganism over society...........................32
Theme 3: Disadvantages of adapting veganism on environment..............................................32
Theme 4: Advantages of in taking veganism by the people living in the society.....................33
Theme 5: Eat high protein plant foods could be used to develop more veganism diet over meat
and dairy products......................................................................................................................33
Theme 6 New trends of veganism are evolving among people in recent time period in UK:..33
Theme 7 Veganism has grown as trend in recent time within UK industry :............................33
Theme 8 Veganism has significantly caused a decline in the demand for meat and diary
products......................................................................................................................................33
Theme 9 Veganism trend influenced meat and dairy industry businesses in recent time period:
...................................................................................................................................................34
Theme 10 New step do meat and dairy industry companies can take to bring revival in demand
among customers.......................................................................................................................34
CONCLUSION..............................................................................................................................35
RECOMMENDATION.................................................................................................................36
REFERENCES................................................................................................................................1

CHAPTER -1 INTRODUCTION
Background
The research topic under this research report is linked with analysis of impact seen by
meat and dairy industry due to adoption of vegan lifestyle by people (Alvaro, 2019). This
research is going to provide several benefits to research as veganism is the latest trend which is
adopted by mass people in current time so using knowledge from this research will lead the
researcher and reader to enhance their knowledge in this field. Veganism can be defined as
practice that is used for abstaining from use of animal products specially in diet. Dietary vegans
are known as strict vegetarians that restrict the consumptions of eggs, dairy, meat and other
animal derived substances.
In the current time people are highly inclined towards gaining trend of veganism as this is
good for human health and environment as well (Chai and et. al., 2019). In contrary this trend is
not providing benefits to meat and dairy industry as business of these industries are facing their
negative time. So undertaking this study will lead the reader and researcher to develop
understanding and sense regarding veganism and its impact within various industries.
Research aim
To examine the intensity of impact drawn over meat and diary industry due to emergence
of veganism. A study of UK.
Research objectives and research question
Research objectives
 To understand concept and significance of veganism.
 To investigate the influence of veganism over meat and dairy industry of UK.
 To explore the advantages and disadvantages of adapting veganism over environment and
society.
Research questions
 What is the basic concept and significance of veganism?
 What is the influence of veganism over meat and dairy industry situated in UK?
 What are the advantages and disadvantages of vegan trend over environment and society?
Justification and contextualization
The research is linked with analysing the impact of vegan practices used by people over
meat and dairy industry. The research is providing different insight related with meat and dairy

industry so that the same information can be used by these industries in order to make several
decisions. Meat industry and dairy industry are regarded as two major markets existed within UK
and due to adoption of vegan trend these industries are facing their negative time and that is
leading to minimise their profits and market prominence. So this research aids to develop such
understanding in readers in which they may enhance their knowledge and understanding for
these industries and their management as well (Rodan and Mummer, 2019). On the other hand
the research is providing negative and positive perspective related with being vegan. So using
such information benefits could be rendered to reader in order to understand the impact of being
vegan on various industries.
The major objective with this research is to find out the impact of vegan trend over meat and
dairy industries situated in UK. The trend of being vegan is one of the most acknowledgeable
trends existed within UK as due to several reasons people are prone towards using the trend. The
impact of vegan trend is negative for meat and dairy industry but positive for environment.

CHAPTER -2 LITERATURE REVIEW
What is the basic concept and significance of veganism?
According to Silva Souza, Atkinson and Montague (2020), Veganism is defined as the
concept in which living standard of people is developed in such a way that they try to avoid such
practices and forms of animal exploitation and animal cruelty. Under this practices people avoid
food, clothes and any other items which involves animal cruelty in any sense or form. Veganism
is better for environment and health of individual but at the same time this trend has tarnished the
market and business of meat and dairy industry. Vegans are becoming aggressive in promoting
their own diets and in this manner people are promoting their eating habits and views. This is
being examined higher positive impacts are received by environment and this is leading the eco
system to flourish and sustain in better way.
According to PARKINSON and et. al., (2020), Veganism is regarded as the philosophy
in which such practices are avoided which are related with minimising such practices to provide
minimum harm to animals and their exploitation as well. Going vegan is regarded as t the
greatest opportunities in which more learning is exerted in respect of gaining nutrition and
cooking in order to improve overall diet. Vegan people are regarded laced with such habits in
which they are not consuming any sort of meat, eggs and dairy products. The person who is
abstained with animals is regarded as vegan. Vegan diets are only consuming plants and food
which are made up of plants. Becoming of vegan is a truly great way which is helpful in
reducing environment impact over the earth and minimises carbon footprints as well. Eating
vegan is helpful in getting improved health benefits which may lead into minimising chances of
various health implications. Besides this being vegan could be dangerous to health as situation of
lack of nutrition may be seen and this would be disadvantageous in long term.
As per the views of Gallagher, Hanley and Lane, (2021) veganism is the new concept
where people are shifting to varied range of vegan healthy eating practices and reduced intake of
meat eating habits. The new research aspects also further shed light towards varied new
veganism habits, which has lowered meat and diary industry productive demands variedly.
Restaurants and hospitality companies have been further declining new extended market
availability in meat products demand, where people have been further evolving towards vegan
eating. Veganism has been found to be also highly essential, as people have been lately evolving
towards vegan food habits as it lowers blood pressure and cholesterol which lowers fat disease

and fat reduction among people. It can be also analysed that adopting to vegan habits
(Брусницына, 2020). Eating practises have been found to be also operatively worked on for
strengthened rise. This has been analysed to be also critically significant, where it has also
impacted meat industry hotels diversely for optimum parameters. It can be also analysed that
within recent research, meat industry has been facing losses with rising concept and importance
towards veganism habits for developed rise, It has been also found that recent industry shows
fundamental vision, creative technical scope for strengthened technical scope effectively for
competent growth. The veganism aspects, and meal habits further synchronizes people
determined demands for adopting to healthy eating practices.
As noted by Grassian (2020), veganism further has been found to be also primitively
based on optimum growth towards developed functional scope for technical primitive
engagement. Recent findings have been found that meat industry has been facing losses, with
significant decline in people habits for eating meat related products and dishes. Vegan food and
developed rise based on healthy food practices, are also functionally new trend evolving among
people eating habits which enhances demand reach parameters and also productive goodwill.
The recent findings also shed detailed light, where research done in recent study has been
evolving to bring on competent scope rise for demand in vegan food products. It can be also
found that analysing demand for vegan food products, varied specific aspect connected towards
new demand in heading towards healthy food eating practices.
As researched by Rondoni, Millan and Asioli, (2021), there has been also primitive
demand rise in optimum new vegan products where trend heads on specific aspect connected
towards larger scope informatively building market structure goals. There has been specific
focus on informative demand, where inclined reach and specific aspects for meat free food has
further created awareness among people who look for healthy meals. Companies within UK
hospitality industry also has been witnessing huge specific rise towards developed demand for
veganism, and also heading towards decline in meat free products. This further extends scope
towards new rise evolving on high specific need for intricate functional business goals, based on
vegan food practices and practical demand towards healthy eating.
Veganism being one of the recent trend, has been evolving towards determined specific
rise for fundamental interest among people who are diseased and evolving towards varied
extended new range of healthy food aspects. Cafes, hotels are engaging to serve people with

healthy food practices, which signifies best determined demands for extended new range
efficacy. The trend of veganism also specifically heads on rise towards informative new
initiatives and specific working efficacy based on extended determined goals for practical
functional rise. There has been specific aspect, where determined productive vision holds huge
scope based on extended paradigms for strengthened new range goals to enhance veganism
standards. Research within study has also highlighted on focus towards extended new pace goals,
based on optimum expertise paradigms where people inclined need for vegan food products have
been extendedly in demand. This has been also found to be specifically essential, where UK
meat and dairy industry companies have faced huge decline as per ranging increased inclination
towards vegan meals.
What is the influence of veganism over meat and dairy industry situated in UK?
According to Bryant (2019), Veganism is defined as such practices in which vegetarian
diet is being followed and seafood, meat and dairy products are avoided. This is observed that
vegan diet is providing negative impact over meat and dairy industry as this industry is facing its
negative time. Vegans are not taking any diet including of meat and dairy products and due to
this reason the industry of meat and dairy products are not able to earn higher market prominence
and due to this negative time are associated with the industry. As the business of these industries
are only dependent over people with non-vegan diet and due to adoption of vegan diet people are
not preferring to consume such products which is disadvantageous for this industry. Industry of
meat and dairy is likely to drop as consumption of meat and dairy products are avoided by
individual. The household are spending lesser income over meat and dairy products as people are
adopting trend of being vegan.
According to Santini, and et. al., (2017), The number of vegan people are increasing in
UK and by this year the number will reach to 132% in overall manner. This is being analysed
that vegan is one of the major trend which is growing in fastest manner and most of the
population prefers to develop habit of veganism due to its positive impact over health and
environment. In the current time being vegan is hitting the sales of animal based milk as well but
at the same time decrease in consumption of dairy milk beverages. In Britain more than 11%
people had ever tried vegan diet which is the major trend which is minimising the meat
consumption. The poultry firms are not having much to put in their business due to which future
of these businesses are associated with huge issues. Vegans are becoming vocal and aggressive

and in this manner own diet as in current time consumers prefer to develop their food as
accordance with their demands and needs. Vegan diet is one of the latest trends which is having
adopted by mass audience in order to develop habits which are not leading to develop any
negative impact over the environment. In this manner this can be said that as the practices and
trends of veganism in increasing the trend of consuming meat products are decreasing. This is
regarded as the bad phase for the industry of meat and dairy due to which these industries are not
dealing with much profits and sales in higher manner.
As per the views of Boons and et.al (2021), vegan trends and veganism has actively
promoted advantages of plant based beverages over natural diary milk parameters which include
new range of advancement towards people inclination for adopting to vegan food. UK's meat and
milk industry has been facing significant loss, and determined reduced aspect as people are
moving towards efficacy and nutritional habits within vegan food. There has been significant
decline in responding aspect among people correlated to big profits within UK meat and diary
industry where recent analysis in research shows optimum decline for 50% meat products. This
also further heads on profound focus on optimized specifics, where extended determined
specifics plays critical role based towards extended productive goals. The new trends evolving
in vegan business shows that people are shifting to healthy eating practices, and new rise goals
based on operative expertise for vegan food. This further also heads on profound incline towards
rising business demand, for vegan dishes and people healthy food practices which has been
found to be also one of the major parameters which shows decline in meat products.
As noted by Beacom, Bogue and Repar (2021), this has been found that adopting to
vegan products people aim to further engage on healthy eating practices, where meat and diary.
It can be also analysed as per recent findings vegan industry profit standards has been increasing
significantly, with decline in profits of meat eating companies and restaurants. There has been
also high rise in extended new demands, where people have been competently aiming to adapt to
vegan food which are diary free and also declined specific abilities.
This can be also analysed that people demand and preferences, regarding vegan food
habits have been productively increasing business of vegan cafes and businesses rapidly. There
has been also significant extension towards productive demands and specific aspects connected
to evolved specific aspect where meat and milk products are facing losses. This has been also
synchronizing research to be authentic, where business benchmarks within meat and milk

industry companies have been facing huge losses. UK people has been also fundamentally taking
significant steps to adopt towards vegan food eating practices, and huge aspects connected to
operative rise for healthy eating practices.
People demand, and vision ranging towards healthy eating habits have been determined
to evolve on extensive functional growth where intricate expertise paradigms are there. It can be
also found that companies are further extending towards vegan food availability, optimum range
of healthy and vegan food products are highly in demand. This further also evolves on best
vision, and analysis as per competent new research aspects where optimize functional goals plays
crucial role for retaining determinants related with best scale aspects innovatively. As per the
views of Warren, (2020). it can be also analysed that analysis has been found to be also
determined to be specific working avenues where cafes, hotels dealing in diary and meat
products are facing huge decline. There has been also productive growth in profits related with
vegan food businesses in UK where various new companies are heading to evolve towards
people choice for healthy food practices. This has been found to be also intricately crucial, and
significantly essential aspect where data of vegan food businesses have been witnessing huge
productive rise on their demand ( Garvey and et.al, 2021).
What are the advantages and disadvantages of vegan trend over environment and society?
According to Twine (2017), when vegan trend is being followed then numerous
advantages and disadvantage are seen for environment and society as well. People with vegan
diet are required to be extra cautious as they are not able to get zinc, calcium, Vitamin D and
many other acid s and minerals. Vegans are facing high risk of Vitamin B12 which is the major
reason to develop several neurological effects that are irreversible in nature. Potential reports say
that vegan and vegetarian diets are leading the way to minimise greenhouse emission. A global
plant based diet is providing reduce mortality and greenhouse gases which are caused due to
food production. When plant based diet is requiring having higher amount of soil which are used
in order to grow soil. Soils are acting as consistently developing crops and releasing greenhouse
gases which are tapped in healthy and soils.
According to Lund, McKeegan, Cribbin and Sandøe (2016), several studies have shown
that vegan diets are providing more fibre, antioxidants and other beneficial plant compounds.
These are also rich in potassium, magnesium, Vitamin A,C and many more. If all people will go
vegan then food related emission will go down to 70% which is a big reason and people are

developing significant reason to attain health benefits. There is no significant aspect which are
fulfilling the need of animal products. These dietary needs which can only be met by mixture of
food and this is helpful in generating health benefits. Besides this it is being analysed that meat
consumption is responsible to release greenhouse gases such as methane, CO2 and nitrous oxide
and these are the gases which are contributing in climate change, global warming and other
negative to eco system. Meat contains various essential elements by which human being can be
developed and promoted in higher manner.
According to Deckha (2020), Society is taking vegan as a positive aspect but at the same
time these are regarded as positive and negative aspects in both. When vegan diets are followed
by mass audience then this will lead to provide positive impact over environment and people as
well. Besides this using vegan diet is something which is helpful in minimising carbon footprints
and negative emission as well. On the contrary this is analysed that adoption of vegan diet is not
such beneficiary for health as not such elements can be taken by the body.
From the perspective of, Groufh-Jacobsen and et.al., (2020), there are various reason an
individual need to go vegan as it prevent exploitation of animal or killing them in order to eat
and meet the basic requirements of the individual. Many of the people love animals so this factor
contributes in taking decision to remain vegan for longer time frame. So, it is the basic manner
through which the person can stay against the animal exploitation and animal cruelty. Secondly
from the view of author, vegans food is good for health and well being of people as well planned
vegetarian diets contribute in providing all necessary nutrients to the body of individual. British
Dietetic Association and the American Academy of Nutrition and Dietetics are the association
that have suggested healthy eating guideline that is suitable for every age and stages of life.
Moreover, there are many research that has helped in identifying that vegan’s diet lower blood
pressure, chances of heart diseases, cancer, type 2 diabetes. and cholesterol among individual.
Another author Barthels, Meyer and Pietrowsky, (2018), has also supported that going
vegan is great opportunity to learn more about the method of cooking and nutrition and effective
improve the diet of individual. Most of the vegetarian people intake large number of nutrients
from plants such as whole grains, nuts, vegetables, fruits and other that contribute in improving
their respective health and well-being. Furthermore, in recent scenario, the dietary has been
shifted towards the plant food i.,e away from the use of animal products to satisfied their
respective wants in effective manner. Along with, it there are many studies that support that

global shift in plant-based diet results in reducing mortality rate. Such as, there are world five
biggest meat and dairy producer that emit more combined greenhouse gas. Likewise, the
researcher has tracked that there is high emission of greenhouse gas from the largest producer of
pork, poultry, dairy and beef. Along with this, vegans is the sustainable option for the people that
are highly concerned about the plants, animal and other.
On the other hand, Barthels, Meyer and Pietrowsky, (2018) stated that there are some of
disadvantages of making use of vegans is that it is huge environment cost of industrialised
animal farming. Likewise, the meat and diary accounts for around 14.5% that means all of them
are manmade greenhouse gas emission. As per the food and climate in academic journal, 2016
report, if all the people living in the society has gone vegan then the world food related emission
will drop 70% by the 2050. At the same time, there are many people that are eating vegan but
still eat unhealthy because of their right choice pertaining to the food. Thus, it results, missing
out all the important protein, vitamin and fatty acid and eat too many saturated fats.
Furthermore, Milburn, (2020), illustrates that the vegan diet or free of animal protein
results in causing deficit of vitamin 12 as well as deficient of iron that finally lead in causing
consequent neurological problem and anaemia. German Nutrition Society also warn that the
vegans is not good for the teenagers and children as it lacks vitamin that can lead challenges in
effective development of the child. It makes people highly dependent upon the genetically
engineered food likewise the Vitamin B12 supplement and medical monitoring. Moreover, B12
deficiency result in causing nervous system damage, anaemia and many other health issue.
Therefore, it can be stated that only reliable vegan sources of B12 need to be fortified with B12
and B12 supplement for betterment of health and well being of people that are living in the
society.

CHAPTER 3 METHODOLOGY
Research paradigm
Research paradigm is defined as such dimension which is assisting the research to gain
appropriate knowledge in respect of research topic. This is associated with such dimension in
which appropriate and related information can be collected and in this manner significant
conclusion can be framed. Research paradigm is providing reflection related with various
assumptions (Lundahl, 2020). There are two types of research positivism and interpretivism.
This research is undertaking positivism as the research is based on qualitative research so this
research would be able to gather appropriate results. Along with it the positivism is the
philosophical theory that hold all genuine knowledge related to whether, they are positive. Such
as exclusively derived from the experience of natural phenomena. It is more brief, clear, does not
make use of descriptive story of human feeling or any type of subjective interpretation thereby
helps in gaining necessary information related to the subject area.
Methodological approach
Research approach is defined as such dimension in which processes and plans are being
executed. Using research approaches various plans and actions can be linked for major
investigation of research. In this manner pre-defined objectives to the research can be attained in
most effective manner. There are two types of research approaches such as deductive and
inductive. Under this research deductive research approach will be followed as this approach is
linking the research to gain statistical knowledge related to research topic. Deductive approach
is typically associated with scientific investigation likewise, what other have done, along with
read the existing theories of whatever the phenomena. At the same time, test the hypothesis in
order to derived necessary information.
Method
Research methods are defined as such type of research methodology which is assisting in
gaining research insights. Research methods are of two types such as qualitative and quantitative.
Under this research quantitative methods are being used which is helpful in providing statistical
knowledge regarding research topic and at the same time reliable and authentic information can

also be collected. Using this method will lead the researcher to acquire such assistance within
research in which research objectives can be accomplished in better manner along with including
scientific knowledge. Quantitative is good method for study because it involves statistical
analysis of the topic as it provides evidence through supporting with numerical related to study.
This helps in taking right decision in limited time frame and better outcome.
Techniques
Techniques are defined as such processes which are used in order to collect information in such a
way that the same can be measured and collected in order to frame research objectives in
appropriate manner. Using research technique researcher may collect data and attain research
objectives as well. There are various methods that can be used under research technique such as
primary and secondary. Under this research primary data and secondary techniques are used so
that to develop approachable and related information to the research. . Primary data collection is
effective because it contributes in personally accumulating information related to the facts, figure
about the impact of vegans on the meat and dairy industry. On the other hand, it can be stated
that secondary research, is being used that helps in gaining maximum information related to the
subject area.
Sample size
Sampling is defined as the process which is helpful in gathering information from various
participants out of total available population so that to attain research aims and objectives. This is
helpful in assisting in order to gain appropriate findings so that research objectives can be
accomplished (Wells and et. al., 2017). Sampling is a technique in which impactful procedures
can be executed. Sampling is of two types such as non-probability and probability sampling.
Under this research random sampling is used so that to provide equal opportunities to every
respondents. The sample size is taken as 20 which is helpful in gaining research outcomes.
Target population
Target population is defined as drawn sampling out of total group so that to acquire research
objectives. With the help of target population various information can be gathered by researcher
so that to develop appropriate insights. Using such approach to define target population so that to
attain and develop research objectives. The target population under this is organisations those are
working under meat industry.

Equipment
Research equipment’s are defined as such dimensions which are used in order to collect
information in order to align with research objectives. Using research equipment overall results
in most effective manner.
Data analysis
Data analysis is defined as the tool which is used in order to analyse collected data and to frame
research objectives as well. In this research frequency distribution table will be used so that to
analyse gathered information effectively.
Access and ethics
Research ethics are defined as such practices and aspects which are used within the research
investigation so that to attain research objectives in prominent manner. These ethics are helpful
in gaining effective results out or proposed research objectives. The major ethics is to gain
consent of all the participants so that in proper manner confidentiality can be maintained
(Graham and et. al., 2019). Besides this data protection is another ethics which is exerted while
performing the research. This will be helpful for researcher in order develop research path.
Likewise, the informed consent will be taken from the respondent so that they can openly
and fairly share all the information and are aware about the manner in which it will be used in
the study.
Limitation
The major limitation of this research is related with time frame due to which research process
may be delayed. Research limitations are having direct and indirect impact over the research
(Murli, 2020). Besides this other limitation is related with implementing data collection methods
in which several mistakes are seen within scope of discussion can be attained. Furthermore the
scope of study is limited as it only include 20 respondent to gathered information related to
impact of vegan on dairy and meat industry.

CHAPTER 3 DATA ANALYSIS
This is chapter that present key information related to data analysis through making use of
frequency table, graph and other so that the fact and figure can be clearly represented and useful
information can be extracted in minimum time frame.
Theme 1: Adapting to Veganism has several advantages for environment
What are the advantages of adapting veganism for
environment?
Outcome
It conserves water 2
A vegan diet reduces energy consumption 1
It even purifies the air 3
Veganism reduces greenhouse gas emissions 4
All of the above 10
TOTAL 20
Q1
Mean 3.95
Standard Error 0.303272
Median 4.5
Mode 5
Standard Deviation 1.356272
Sample Variance 1.839474
Kurtosis 0.314889
Skewness -1.16627

Range 4
Minimum 1
Maximum 5
Sum 79
Count 20
Largest(1) 5
Confidence
Level(95.0%) 0.634755
Interpretation: From the above analysis it can be stated that the there are various advantages
of adapting veganism for environment such as it conserves water, purify the air, vegan diet
reduce energy consumption and greenhouse gas emission. Such as, 2 respondents have selected
the option that veganism conserves water while 1 selection the option that A vegan diet reduces
energy consumption. 3 respondents selected option of A vegan diet reduces energy consumption.

While, the maximum number of individuals that is around 10 respondents has selected all of the
above options and remaining 4 has opted that Veganism reduces greenhouse gas emissions.
Theme 2: There are many disadvantages of adapting veganism over society
What are the disadvantages of adapting veganism for society? OUTCOME
High risk of developing a Vitamin-B12 deficiency 3
Weakened immune system 4
Higher risk of experiencing bone fractures. 5
All of the above 8
TOTAL 20
Q2
Mean 2.9
Standard Error 0.250263
Median 3
Mode 4
Standard Deviation 1.11921
Sample Variance 1.252632
Kurtosis -1.07916
Skewness -0.53559
Range 3

Minimum 1
Maximum 4
Sum 58
Count 20
Largest(1) 4
Confidence
Level(95.0%) 0.523807
Interpretation: There are different disadvantages of adapting veganism over society, such as
from the point of view of 8 respondents all of the above mentioned are the disadvantages of
having vegetarian diet by individual. 3 has selected options high risk of developing a Vitamin-
B12 deficiency and 4 - Weakened immune system. Moreover, it can be stated that the 5
respondent have Higher risk of experiencing bone fractures. The mean is around 2.9, median 3
and mode 4 that is maximum time the four options has been selected by more and more
respondent.
Theme 3: Both A and B has been selected by maximum respondent

What are the disadvantages of adapting veganism over environment? OUTCOME
The vegan diet isn't sustainable or practical for everyone 5
Planet's environmental destruction because of water-intensive crops 3
Both A and B 12
TOTAL 20
Q3
Mean 2.35
Standard Error 0.195677
Median 3
Mode 3
Standard Deviation 0.875094
Sample Variance 0.765789
Kurtosis -1.22401
Skewness -0.79717
Range 2
Minimum 1
Maximum 3
Sum 47
Count 20
Largest(1) 3
Confidence
Level(95.0%) 0.409557

Interpretation: The information present in the table depict crucial detail related to the
disadvantages of adapting veganism over environment. Such as 12 respondent has opted both A
and B options, The vegan diet isn't sustainable or practical for everyone has been opted by 5
while remaining 3 has selected Planet's environmental destruction because of water-intensive
crops. Furthermore, the mode, median and mean in the table are 3, 3 and 2.35 are the value that
has been extracted that has helped in understanding that most of the people have chosen option
Both A and B.
Theme 4: Vegan diet may protect against certain cancers and Help in lose excess weight are the
advantages of in taking veganism by the people living in the society
What are the advantages of intaking veganism by the people living in
the society?
OUTCOME
Lower blood sugar levels and improve kidney function 3
Vegan diet may protect against certain cancers. 6

It's linked to a lower risk of heart disease. 5
Help in lose excess weight. 6
TOTAL 20
Q4
Mean 2.7
Standard Error 0.241704474
Median 3
Mode 4
Standard Deviation 1.080935268
Sample Variance 1.168421053
Kurtosis -1.22822345
Skewness -0.16113284
Range 3
Minimum 1
Maximum 4
Sum 54
Count 20
Largest(1) 4
Confidence Level(95.0%) 0.505893278

Interpretation: The analysis has helped in learning that Help in lose excess weight and Lower
blood sugar levels and improve kidney function are two basic advantages of in taking veganism
by the people living in the society. Likewise, lower blood sugar levels and improve kidney
function has been selected by 3 and It's linked to a lower risk of heart disease as 5 options. The
value of mean is 2.7, median is 3 and while 4 is mode that means there are range of benefits of in
taking vegan diet while eating food.
Theme 5: Eat high protein plant foods could be used to develop more veganism diet over meat
and dairy products
What are way that could be used to develop more veganism diet over
meat and dairy products?
OUTCOME
Include these foods with every meal and snack 4
Eat high protein plant foods 7
Taking training and guidance of develop veganism diet 6

Any other options. 3
TOTAL 20
Q5
Mean 2.25
Standard Error 0.216126181
Median 2
Mode 2
Standard Deviation 0.966545667
Sample Variance 0.934210526
Kurtosis -0.816784718
Skewness 0.218580056
Range 3
Minimum 1
Maximum 4
Sum 45
Count 20
Largest(1) 4
Confidence
Level(95.0%) 0.452357297

\
Interpretation: There are different method that could be used to develop more veganism diet
over meat and dairy products such as Include these foods with every meal and snack, eat high
protein plant foods, taking training and guidance of develop veganism diet. Such as there are 7
respondents that has opted Eat high protein plant foods, 6 Taking training and guidance of
develop veganism diet. while, Include these foods with every meal and snack -2 and 3 opted, any
other options. The table has helped in extracting information related to mean 2.25, 2 median and
2 mode that means eat high protein plant foods will help in developing a vegetarian diet.
Theme 6 New trends of veganism are evolving among people in recent time period in UK
Particulars Responses
1. Fully vegan fast food 3
2. Dairy-free chocolate 5
3. Vegan baked goods. 10
4. All of them 2

Interepretation
From the above analysed aspects in pictorial representation, the new trends in veganism
are highly influential where fully vegan fast food has been opted by 3 people, diary freen
choclate has been opted by 5 people. Vegan baked food has been opted by 10 people and 2 has
been opted by all of them. As major numbers of people have opted for vegan baked food, there
has been sifgnificant increase in demand for vegan fast foods which specifies recent increase in
trend. This shows that veganism trends have been constantly rising among consumers, with high
grade interest on innovation and nuttritional value parameters. The new trends evolving in
veganism has been found to be rising among customers in UK, where industry is positively
growing with huge increase coming up in supply.
Theme 7: Veganism has grown as trend in recent time within UK industry.
Particulars Responses
Highly disagree 2
Disagree 3
Neutral 0

Agree 5
Highly agree 10
Total 20
Interpretation
The analysis from above interpretation specifies that veganism has been growing as
recent trend in UK industry, where 2 has responded for highly disagree, 3 for disagree. 10 people
have opted for highly agree, 5 for agree and 0 for neutral which shows major proportion of
people have said that veganism has been growing as recent trend among people in UK. This
analysis also signifies that major people have opted for agree, and highly agree as their
immediate response regarding veganism trend growth. As there are equal respondents which
have opted their choice for vegansism development as trend, this shows that people response for
vegan food is increase.
Theme 8: Veganism has significantly caused a decline in the demand for meat and diary
products.
 Highly disagree 3
 Disagree 2
 Neutral 0
 Agree 10

 Highly agree 5
Total 20
Interpretation:
The above analysis based on pictorial representation signifies analysis in depth, where 3
people have opted for highly disgaree option and 2 people have said that they disgaree with
statemnent. Further there are 10 respondents who feel that they agree with statement that
veganism is causing decline in people demand for meat and diary products. 5 Respondents have
said that they agree and 0 people have opted as neutral, for their response which specifies that
there is major percentage of people who feel that veganism has created significant change in
people prefrences.
Theme 9 Veganism trend influenced meat and dairy industry businesses in recent time period
Particulars Responses
 Positively influenced 5
 Negatively influenced 10
 No influence 0

 Can't say 5
Total 20
Interpretation
From the above bar diagram analysis, it can be understood that 10 respondents have
opted for negative influence as their immediate response which shows that veganism has been
influencing meat and dairy industry businesses rapidly. Only 5 people have opted for positively
influenced and 5 for can’t say which shows major people feel not sure about exact influence on
business terms. This shows that as major section of respondents has opted for negative influence
of veganism on meat and dairy industry as their immediate response within business areas. This
analysis can be also understood to be competently essential for gaining focus on new immediate
responses about extended aspects, where major respondents feel negative influence has been
majorly growing among meat and dairy products businesses.
Theme 10: New step do meat and dairy industry companies can take to bring revival in demand
among customers
Particulars Responses

 Bringing new nutritional meat
and dairy products
10
 Serving Pasture-Raised Meat
from Ethical Suppliers
5
 Bringing sustainable food within
diary and meat products
3
 All of them 2
Total 20
Interpretation:
The above analysis from factors picturised in pictorial representation enables to gain,
there are 10 people who have opted for option, that bringing new nutritional meat and diary
products will be highly appropriate for the revival in demand. 5 People have opted for serving
pasture raised meat from ethical suppliers as their response, and 3 have responded to bringing

sustainable food within industry and 2 for all of them. The analysis has been authentic, which
signifies that by adopting new measures for revival in demand for meat and dairy products
among customers there can be further expansion on new innovative working measures.

EVALUATION OF FINDING
The above finding has helped in understanding whether the Veganism has resulted in
influencing the meat and diary industry of United Kingdom. The primary results from analysed
information has been found to be highly informative and conceptual to develop appropriate
response based on recent increase in veganism, which has further led to decline in demand for
meat and dairy products. It can be analysed that significant specific aspects analysed in data
findings, has further extended that veganism has been rising as one of the latest trend among
people. Below are recent findings analysis, where evaluation will be developed based on themes
presented in primary data findings (Rondoni, Millanand Asioli, 2021)
Theme 1: Adapting to Veganism has several advantages for environment
The analysis has helped in knowing that adapting the veganism have number of advantages
on the environment, such as it lead in conserving water, energy and purification of air. Along
with it, it helps in reducing the emission of greenhouse gas so efforts need to lay on promoting
the Veganism. The average of the data was also 4 that has helped in understanding that the 4
option I.,e Veganism reduces greenhouse gas emissions has been selected by average number of
people (Брусницына, 2020).
Theme 2: There are many disadvantages of adapting veganism over society
The study and data that has been accumulated has helped in learning that there are
disadvantage of adapting to veganism that is they are not able to get maximum intake of vitamin
and mineral as compared to in meat and other products. Such as there are many research that has
helped in learning that Vegan diet is low in Vitamin D and Calcium despite of having number of
nutrients. In addition to this there are some of the vegan products that consist of complete vegan
products such as soy products that intake of soya (Grassian, 2020). Therefore, there are many
doctor and healthcare professional that suggest to eat meat and other dairy products to have a
good healthy diet.
Theme 3: Disadvantages of adapting veganism on environment
From the study it can be also analysed that there are range of disadvantages of adapting to
veganism on environment such as to grow plant, a lot of water is being wastage each year.
The analysis further also specifies that adopting veganism hinders feasibility and

sustainability aspect among people choices, which specifies that vegan food has
advantages also.
Theme 4: Advantages of in taking veganism by the people living in the society
The above study done in recent theme specifies that veganism food creates people awareness
about new food healthy choices which are rich in nutrition, and also there has been found to be
constant increase among people factors. Advantages of taking veganism also holds crucial role
for gaining new change worked on in people demand, and also there is change in lifestyle and
diet habits.
Theme 5: Eat high protein plant foods could be used to develop more veganism diet over meat
and dairy products
The result of this aspect discussed in recent theme, specifies that eating high rich protein
plant food is used to develop more veganism diet awareness among people over meat and
dairy food products.
Theme 6 New trends of veganism are evolving among people in recent time period in UK:
The results discussed in this aspect highlights focus on fact that vegan baked food is
highly in demand along with diary free chocolate and fully vegan fast food. As major
respondents feel that there is specific increase in vegan dishes, there has been led to meat and
dairy industry products. Major people have been opting for vegan food dishes as their immediate
response, which shows there has been specific decline come up in meat and dairy products.
Theme 7 Veganism has grown as trend in recent time within UK industry :
Evaluation of results discussed in this theme specifies that major respondents, mangers in
meat and dairy industry agree with fact that veganism has been growing as quick popular trend
among people. Major people feel that vegan dishes are highly in demand among UK. On other
hand, less percentage of people have opted for disagree and highly disagree options which shows
less people feel that veganism relevance is low.
Theme 8 Veganism has significantly caused a decline in the demand for meat and diary products
Evaluation of this theme factors specifies that major respondents have agreed with the
statement, that veganism has caused significant decline in demand for meat and dairy products.
Veganism has significantly caused a decline in the demand for meat and dairy products, as there
has been constant shift in demand of new vegan products which has lowered functional pace and

decreased demand for diary and meat products. This also signifies that recent analysis has shed
extended focus on new trends about vegan food choices, and decline witnessed in meat and dairy
products industry.
Theme 9 Veganism trend influenced meat and dairy industry businesses in recent time period:
Evaluation of the theme result, can be analysed that major respondents have opted that
there has been negative influence caused in veganism trend influenced in meat and diary industry
businesses within UK in recent time. Less percentage of people have opted for positive influence
of veganism, which shows that diary and meat industry products are in less pace for creating an
impact within vegan food products demand.
Theme 10 New step do meat and dairy industry companies can take to bring revival in demand
among customers
The evaluation of theme results has shed in depth light on aspects where major people
feel that bringing new nutritional meat and dairy products which are high in nutrition and less in
fat will increase demand. By bringing pasture raised meat from ethical suppliers, and sustainable
food options in diary meat products will increase new demand factors actively.
The analysis further also specifies that adopting veganism hinders feasibility and
sustainability aspect among people choices, which specifies that vegan food has
advantages also.

CONCLUSION
From the above study it can be summarised that veganism is one of growing trends in
external environment as more and more people are motivated to eat vegan food rather than meat
and other products. Likewise, through the survey it has been identified that there are 3 % of total
population or nearly 10 million people are changing their diet towards vegan food. The study has
helped in understanding the benefits of in taking veganism by people living in society such as
vegan diet are richer in certain nutrients that contribute in improving the health and well being of
people.
Furthermore, it has helped in learning that veganism diets also lead in lowering blood
sugar level and improve kidney function so individuals must need to eat to them to stay health
and fit. At the same time through the data analysis, it has been identified that vegan diet are also
significant because they protect from diseases such as cancers, heart diseases and many others.
There are many people that can also intake the Vegans to loss weight in order to have a better
lifestyle ahead in future scenario (Waters, 2018). Along with it, the study has helped in
understanding that there are number of disadvantages of adapting veganism over society. Such as
the individual is not able to get proper nutrition or have Vitamin B 12 deficiency that results in
causing weakened the immune system. Higher risk of experiencing bone fractures is also
disadvantages of having only vegetarian diet by individual in their respective lifestyles.
It can be summarised that in taken of more and more vegan food by people has resulted in
decreasing the overall demand of meat and diary products and services by the customers living
across United Kingdom. Companies have tried to take steps to promote vegan diet so that more
and more people rather than preferring meat eat vegan food. Veganism trend influenced meat
and dairy industry businesses in recent time period in negatively manner as people are more
preferring to have Vegetarian food in their daily diet.
Furthermore, the study has helped in understanding that there are different disadvantage
of adapting the veganism on environment such as vegan diet isn't sustainable or practical for
everyone and planet's environmental destruction because of water-intensive crops. so, both the
government and different organisation need to take steps to eradicate the negative impact of
adapting veganism on the environment. At the same time, study has helped in learning that there

are different method that could be used to promote the Vegan diets such as including high
protein meal, taking guidance of others and eating more plant food for good health in future
circumstances.
RECOMMENDATION
Nutritious food should be served in new authentic cooked way, where dairy and meat
industry products by adopting new methods will be able to bring revival in consumer’s demand.
The significant factors discussed within above analysis has developed appropriate working
findings where it can be understood that companies within diary and meat industry has been
facing huge decline. The companies need to further adopt optimum new advanced steps for
bringing change in customers’ demands, where influence of keen vision oriented healthy
nutritional food needs to be adopted. This can be also analysed that companies have been facing
huge decline in demand where business goals related to further determined decline in demand
among customer’s choices have to be worked on (Stewart and et.al, 2021). The diary and meat
industry companies need to be adhesively advanced, for bringing importance of nutritional food
worked on practically. For this working of strengthened vision for developed advanced
promotions need to be evolved on for bringing competent working surge informatively.
It can be also analysed that demand among customers can be also worked on, by
strengthening functional pace for determining untapped new specifics based on extended
working goals. Also attending new nutritional aspects variedly based on determined functional
paradigms enables new companies to bring on authentic specifics with huge efficacy scenarios
for gaining consumer confidence. Bringing new nutritional meat and dairy products, serving
Pasture-Raised Meat from Ethical Suppliers will improvise new services to be developed on.
Bringing sustainable food within diary and meat products will further enhance new procedure for
rising demand in new food choices for people (Warren, 2020).
There are various new steps which can be taken by diary and meat industry companies,
where healthy diary and meat products can be significantly developed among customer’s choices
by bringing healthy food choices. Strategic investments can be further worked on, for technical
improvement and also determined growth based on keen parameters for determining untapped

new abilities. By adopting new measures and strategies to significantly bring diary and meat
products for customers in new format, people will be able to enhance operative vision for gaining
change in business scenarios rapidly. Also meat and dairy companies, by bringing new meal
options catering to extensive determined scope for gaining technical growth among consumer
demands. The diary and meat products should be served with hygienic and cooked in normal
temperature, which will develop optimum increase in people who look for healthy food dishes.

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