The Impact of Veganism on the Meat and Dairy Industry in the UK

This report investigates the impact of veganism on the meat and dairy industry in the UK. It explores the concept and significance of veganism, its influence on the UK meat and dairy industries, and the advantages and disadvantages of veganism for the environment and society. The research employs a qualitative methodology, including data analysis through thematic analysis of collected data. Key findings reveal that while veganism offers environmental benefits and potential health advantages, it poses challenges for the meat and dairy industries, leading to declining demand and requiring strategic adaptations. The report concludes with recommendations for meat and dairy companies to revitalize demand and adjust to evolving consumer preferences. Desklib provides access to a wide range of similar assignments and study resources for students.

How the veganism impacts the
meat and dairy industry in the
UK

TABLE OF CONTENTS
CHAPTER -1 INTRODUCTION....................................................................................................4
Background..................................................................................................................................4
Research aim................................................................................................................................4
Research objectives and research question..................................................................................4
Justification and contextualization..............................................................................................4
CHAPTER -2 LITERATURE REVIEW.........................................................................................6
What is the basic concept and significance of veganism?...........................................................6
What is the influence of veganism over meat and dairy industry situated in UK?.....................8
What are the advantages and disadvantages of vegan trend over environment and society?....10
CHAPTER 3 METHODOLOGY..................................................................................................13
Research paradigm.....................................................................................................................13
Methodological approach..........................................................................................................13
Method.......................................................................................................................................13
Techniques.................................................................................................................................14
Sample size................................................................................................................................14
Target population.......................................................................................................................14
Equipment..................................................................................................................................15
Data analysis..............................................................................................................................15
Access and ethics.......................................................................................................................15
Limitation..................................................................................................................................15
CHAPTER 3 DATA ANALYSIS.................................................................................................16
Theme 1: Adapting to Veganism has several advantages for environment...............................16
Theme 2: There are many disadvantages of adapting veganism over society...........................18
Theme 3: Both A and B has been selected by maximum respondent.......................................19
Theme 4: Vegan diet may protect against certain cancers and Help in lose excess weight are
the advantages of in taking veganism by the people living in the society.................................21
Theme 5: Eat high protein plant foods could be used to develop more veganism diet over meat
and dairy products......................................................................................................................23
Theme 6 New trends of veganism are evolving among people in recent time period in UK....25

Theme 7: Veganism has grown as trend in recent time within UK industry.............................26
Theme 8: Veganism has significantly caused a decline in the demand for meat and diary
products......................................................................................................................................27
Theme 9 Veganism trend influenced meat and dairy industry businesses in recent time period
...................................................................................................................................................28
Theme 10: New step do meat and dairy industry companies can take to bring revival in
demand among customers..........................................................................................................29
EVALUATION OF FINDING......................................................................................................32
Theme 1: Adapting to Veganism has several advantages for environment...............................32
Theme 2: There are many disadvantages of adapting veganism over society...........................32
Theme 3: Disadvantages of adapting veganism on environment..............................................32
Theme 4: Advantages of in taking veganism by the people living in the society.....................33
Theme 5: Eat high protein plant foods could be used to develop more veganism diet over meat
and dairy products......................................................................................................................33
Theme 6 New trends of veganism are evolving among people in recent time period in UK:..33
Theme 7 Veganism has grown as trend in recent time within UK industry :............................33
Theme 8 Veganism has significantly caused a decline in the demand for meat and diary
products......................................................................................................................................33
Theme 9 Veganism trend influenced meat and dairy industry businesses in recent time period:
...................................................................................................................................................34
Theme 10 New step do meat and dairy industry companies can take to bring revival in demand
among customers.......................................................................................................................34
CONCLUSION..............................................................................................................................35
RECOMMENDATION.................................................................................................................36
REFERENCES................................................................................................................................1

CHAPTER -1 INTRODUCTION
Background
The research topic under this research report is linked with analysis of impact seen by
meat and dairy industry due to adoption of vegan lifestyle by people (Alvaro, 2019). This
research is going to provide several benefits to research as veganism is the latest trend which is
adopted by mass people in current time so using knowledge from this research will lead the
researcher and reader to enhance their knowledge in this field. Veganism can be defined as
practice that is used for abstaining from use of animal products specially in diet. Dietary vegans
are known as strict vegetarians that restrict the consumptions of eggs, dairy, meat and other
animal derived substances.
In the current time people are highly inclined towards gaining trend of veganism as this is
good for human health and environment as well (Chai and et. al., 2019). In contrary this trend is
not providing benefits to meat and dairy industry as business of these industries are facing their
negative time. So undertaking this study will lead the reader and researcher to develop
understanding and sense regarding veganism and its impact within various industries.
Research aim
To examine the intensity of impact drawn over meat and diary industry due to emergence
of veganism. A study of UK.
Research objectives and research question
Research objectives
 To understand concept and significance of veganism.
 To investigate the influence of veganism over meat and dairy industry of UK.
 To explore the advantages and disadvantages of adapting veganism over environment and
society.
Research questions
 What is the basic concept and significance of veganism?
 What is the influence of veganism over meat and dairy industry situated in UK?
 What are the advantages and disadvantages of vegan trend over environment and society?
Justification and contextualization
The research is linked with analysing the impact of vegan practices used by people over
meat and dairy industry. The research is providing different insight related with meat and dairy

industry so that the same information can be used by these industries in order to make several
decisions. Meat industry and dairy industry are regarded as two major markets existed within UK
and due to adoption of vegan trend these industries are facing their negative time and that is
leading to minimise their profits and market prominence. So this research aids to develop such
understanding in readers in which they may enhance their knowledge and understanding for
these industries and their management as well (Rodan and Mummer, 2019). On the other hand
the research is providing negative and positive perspective related with being vegan. So using
such information benefits could be rendered to reader in order to understand the impact of being
vegan on various industries.
The major objective with this research is to find out the impact of vegan trend over meat and
dairy industries situated in UK. The trend of being vegan is one of the most acknowledgeable
trends existed within UK as due to several reasons people are prone towards using the trend. The
impact of vegan trend is negative for meat and dairy industry but positive for environment.

CHAPTER -2 LITERATURE REVIEW
What is the basic concept and significance of veganism?
According to Silva Souza, Atkinson and Montague (2020), Veganism is defined as the
concept in which living standard of people is developed in such a way that they try to avoid such
practices and forms of animal exploitation and animal cruelty. Under this practices people avoid
food, clothes and any other items which involves animal cruelty in any sense or form. Veganism
is better for environment and health of individual but at the same time this trend has tarnished the
market and business of meat and dairy industry. Vegans are becoming aggressive in promoting
their own diets and in this manner people are promoting their eating habits and views. This is
being examined higher positive impacts are received by environment and this is leading the eco
system to flourish and sustain in better way.
According to PARKINSON and et. al., (2020), Veganism is regarded as the philosophy
in which such practices are avoided which are related with minimising such practices to provide
minimum harm to animals and their exploitation as well. Going vegan is regarded as t the
greatest opportunities in which more learning is exerted in respect of gaining nutrition and
cooking in order to improve overall diet. Vegan people are regarded laced with such habits in
which they are not consuming any sort of meat, eggs and dairy products. The person who is
abstained with animals is regarded as vegan. Vegan diets are only consuming plants and food
which are made up of plants. Becoming of vegan is a truly great way which is helpful in
reducing environment impact over the earth and minimises carbon footprints as well. Eating
vegan is helpful in getting improved health benefits which may lead into minimising chances of
various health implications. Besides this being vegan could be dangerous to health as situation of
lack of nutrition may be seen and this would be disadvantageous in long term.
As per the views of Gallagher, Hanley and Lane, (2021) veganism is the new concept
where people are shifting to varied range of vegan healthy eating practices and reduced intake of
meat eating habits. The new research aspects also further shed light towards varied new
veganism habits, which has lowered meat and diary industry productive demands variedly.
Restaurants and hospitality companies have been further declining new extended market
availability in meat products demand, where people have been further evolving towards vegan
eating. Veganism has been found to be also highly essential, as people have been lately evolving
towards vegan food habits as it lowers blood pressure and cholesterol which lowers fat disease

and fat reduction among people. It can be also analysed that adopting to vegan habits
(Брусницына, 2020). Eating practises have been found to be also operatively worked on for
strengthened rise. This has been analysed to be also critically significant, where it has also
impacted meat industry hotels diversely for optimum parameters. It can be also analysed that
within recent research, meat industry has been facing losses with rising concept and importance
towards veganism habits for developed rise, It has been also found that recent industry shows
fundamental vision, creative technical scope for strengthened technical scope effectively for
competent growth. The veganism aspects, and meal habits further synchronizes people
determined demands for adopting to healthy eating practices.
As noted by Grassian (2020), veganism further has been found to be also primitively
based on optimum growth towards developed functional scope for technical primitive
engagement. Recent findings have been found that meat industry has been facing losses, with
significant decline in people habits for eating meat related products and dishes. Vegan food and
developed rise based on healthy food practices, are also functionally new trend evolving among
people eating habits which enhances demand reach parameters and also productive goodwill.
The recent findings also shed detailed light, where research done in recent study has been
evolving to bring on competent scope rise for demand in vegan food products. It can be also
found that analysing demand for vegan food products, varied specific aspect connected towards
new demand in heading towards healthy food eating practices.
As researched by Rondoni, Millan and Asioli, (2021), there has been also primitive
demand rise in optimum new vegan products where trend heads on specific aspect connected
towards larger scope informatively building market structure goals. There has been specific
focus on informative demand, where inclined reach and specific aspects for meat free food has
further created awareness among people who look for healthy meals. Companies within UK
hospitality industry also has been witnessing huge specific rise towards developed demand for
veganism, and also heading towards decline in meat free products. This further extends scope
towards new rise evolving on high specific need for intricate functional business goals, based on
vegan food practices and practical demand towards healthy eating.
Veganism being one of the recent trend, has been evolving towards determined specific
rise for fundamental interest among people who are diseased and evolving towards varied
extended new range of healthy food aspects. Cafes, hotels are engaging to serve people with

healthy food practices, which signifies best determined demands for extended new range
efficacy. The trend of veganism also specifically heads on rise towards informative new
initiatives and specific working efficacy based on extended determined goals for practical
functional rise. There has been specific aspect, where determined productive vision holds huge
scope based on extended paradigms for strengthened new range goals to enhance veganism
standards. Research within study has also highlighted on focus towards extended new pace goals,
based on optimum expertise paradigms where people inclined need for vegan food products have
been extendedly in demand. This has been also found to be specifically essential, where UK
meat and dairy industry companies have faced huge decline as per ranging increased inclination
towards vegan meals.
What is the influence of veganism over meat and dairy industry situated in UK?
According to Bryant (2019), Veganism is defined as such practices in which vegetarian
diet is being followed and seafood, meat and dairy products are avoided. This is observed that
vegan diet is providing negative impact over meat and dairy industry as this industry is facing its
negative time. Vegans are not taking any diet including of meat and dairy products and due to
this reason the industry of meat and dairy products are not able to earn higher market prominence
and due to this negative time are associated with the industry. As the business of these industries
are only dependent over people with non-vegan diet and due to adoption of vegan diet people are
not preferring to consume such products which is disadvantageous for this industry. Industry of
meat and dairy is likely to drop as consumption of meat and dairy products are avoided by
individual. The household are spending lesser income over meat and dairy products as people are
adopting trend of being vegan.
According to Santini, and et. al., (2017), The number of vegan people are increasing in
UK and by this year the number will reach to 132% in overall manner. This is being analysed
that vegan is one of the major trend which is growing in fastest manner and most of the
population prefers to develop habit of veganism due to its positive impact over health and
environment. In the current time being vegan is hitting the sales of animal based milk as well but
at the same time decrease in consumption of dairy milk beverages. In Britain more than 11%
people had ever tried vegan diet which is the major trend which is minimising the meat
consumption. The poultry firms are not having much to put in their business due to which future
of these businesses are associated with huge issues. Vegans are becoming vocal and aggressive

and in this manner own diet as in current time consumers prefer to develop their food as
accordance with their demands and needs. Vegan diet is one of the latest trends which is having
adopted by mass audience in order to develop habits which are not leading to develop any
negative impact over the environment. In this manner this can be said that as the practices and
trends of veganism in increasing the trend of consuming meat products are decreasing. This is
regarded as the bad phase for the industry of meat and dairy due to which these industries are not
dealing with much profits and sales in higher manner.
As per the views of Boons and et.al (2021), vegan trends and veganism has actively
promoted advantages of plant based beverages over natural diary milk parameters which include
new range of advancement towards people inclination for adopting to vegan food. UK's meat and
milk industry has been facing significant loss, and determined reduced aspect as people are
moving towards efficacy and nutritional habits within vegan food. There has been significant
decline in responding aspect among people correlated to big profits within UK meat and diary
industry where recent analysis in research shows optimum decline for 50% meat products. This
also further heads on profound focus on optimized specifics, where extended determined
specifics plays critical role based towards extended productive goals. The new trends evolving
in vegan business shows that people are shifting to healthy eating practices, and new rise goals
based on operative expertise for vegan food. This further also heads on profound incline towards
rising business demand, for vegan dishes and people healthy food practices which has been
found to be also one of the major parameters which shows decline in meat products.
As noted by Beacom, Bogue and Repar (2021), this has been found that adopting to
vegan products people aim to further engage on healthy eating practices, where meat and diary.
It can be also analysed as per recent findings vegan industry profit standards has been increasing
significantly, with decline in profits of meat eating companies and restaurants. There has been
also high rise in extended new demands, where people have been competently aiming to adapt to
vegan food which are diary free and also declined specific abilities.
This can be also analysed that people demand and preferences, regarding vegan food
habits have been productively increasing business of vegan cafes and businesses rapidly. There
has been also significant extension towards productive demands and specific aspects connected
to evolved specific aspect where meat and milk products are facing losses. This has been also
synchronizing research to be authentic, where business benchmarks within meat and milk

industry companies have been facing huge losses. UK people has been also fundamentally taking
significant steps to adopt towards vegan food eating practices, and huge aspects connected to
operative rise for healthy eating practices.
People demand, and vision ranging towards healthy eating habits have been determined
to evolve on extensive functional growth where intricate expertise paradigms are there. It can be
also found that companies are further extending towards vegan food availability, optimum range
of healthy and vegan food products are highly in demand. This further also evolves on best
vision, and analysis as per competent new research aspects where optimize functional goals plays
crucial role for retaining determinants related with best scale aspects innovatively. As per the
views of Warren, (2020). it can be also analysed that analysis has been found to be also
determined to be specific working avenues where cafes, hotels dealing in diary and meat
products are facing huge decline. There has been also productive growth in profits related with
vegan food businesses in UK where various new companies are heading to evolve towards
people choice for healthy food practices. This has been found to be also intricately crucial, and
significantly essential aspect where data of vegan food businesses have been witnessing huge
productive rise on their demand ( Garvey and et.al, 2021).
What are the advantages and disadvantages of vegan trend over environment and society?
According to Twine (2017), when vegan trend is being followed then numerous
advantages and disadvantage are seen for environment and society as well. People with vegan
diet are required to be extra cautious as they are not able to get zinc, calcium, Vitamin D and
many other acid s and minerals. Vegans are facing high risk of Vitamin B12 which is the major
reason to develop several neurological effects that are irreversible in nature. Potential reports say
that vegan and vegetarian diets are leading the way to minimise greenhouse emission. A global
plant based diet is providing reduce mortality and greenhouse gases which are caused due to
food production. When plant based diet is requiring having higher amount of soil which are used
in order to grow soil. Soils are acting as consistently developing crops and releasing greenhouse
gases which are tapped in healthy and soils.
According to Lund, McKeegan, Cribbin and Sandøe (2016), several studies have shown
that vegan diets are providing more fibre, antioxidants and other beneficial plant compounds.
These are also rich in potassium, magnesium, Vitamin A,C and many more. If all people will go
vegan then food related emission will go down to 70% which is a big reason and people are

developing significant reason to attain health benefits. There is no significant aspect which are
fulfilling the need of animal products. These dietary needs which can only be met by mixture of
food and this is helpful in generating health benefits. Besides this it is being analysed that meat
consumption is responsible to release greenhouse gases such as methane, CO2 and nitrous oxide
and these are the gases which are contributing in climate change, global warming and other
negative to eco system. Meat contains various essential elements by which human being can be
developed and promoted in higher manner.
According to Deckha (2020), Society is taking vegan as a positive aspect but at the same
time these are regarded as positive and negative aspects in both. When vegan diets are followed
by mass audience then this will lead to provide positive impact over environment and people as
well. Besides this using vegan diet is something which is helpful in minimising carbon footprints
and negative emission as well. On the contrary this is analysed that adoption of vegan diet is not
such beneficiary for health as not such elements can be taken by the body.
From the perspective of, Groufh-Jacobsen and et.al., (2020), there are various reason an
individual need to go vegan as it prevent exploitation of animal or killing them in order to eat
and meet the basic requirements of the individual. Many of the people love animals so this factor
contributes in taking decision to remain vegan for longer time frame. So, it is the basic manner
through which the person can stay against the animal exploitation and animal cruelty. Secondly
from the view of author, vegans food is good for health and well being of people as well planned
vegetarian diets contribute in providing all necessary nutrients to the body of individual. British
Dietetic Association and the American Academy of Nutrition and Dietetics are the association
that have suggested healthy eating guideline that is suitable for every age and stages of life.
Moreover, there are many research that has helped in identifying that vegan’s diet lower blood
pressure, chances of heart diseases, cancer, type 2 diabetes. and cholesterol among individual.
Another author Barthels, Meyer and Pietrowsky, (2018), has also supported that going
vegan is great opportunity to learn more about the method of cooking and nutrition and effective
improve the diet of individual. Most of the vegetarian people intake large number of nutrients
from plants such as whole grains, nuts, vegetables, fruits and other that contribute in improving
their respective health and well-being. Furthermore, in recent scenario, the dietary has been
shifted towards the plant food i.,e away from the use of animal products to satisfied their
respective wants in effective manner. Along with, it there are many studies that support that

global shift in plant-based diet results in reducing mortality rate. Such as, there are world five
biggest meat and dairy producer that emit more combined greenhouse gas. Likewise, the
researcher has tracked that there is high emission of greenhouse gas from the largest producer of
pork, poultry, dairy and beef. Along with this, vegans is the sustainable option for the people that
are highly concerned about the plants, animal and other.
On the other hand, Barthels, Meyer and Pietrowsky, (2018) stated that there are some of
disadvantages of making use of vegans is that it is huge environment cost of industrialised
animal farming. Likewise, the meat and diary accounts for around 14.5% that means all of them
are manmade greenhouse gas emission. As per the food and climate in academic journal, 2016
report, if all the people living in the society has gone vegan then the world food related emission
will drop 70% by the 2050. At the same time, there are many people that are eating vegan but
still eat unhealthy because of their right choice pertaining to the food. Thus, it results, missing
out all the important protein, vitamin and fatty acid and eat too many saturated fats.
Furthermore, Milburn, (2020), illustrates that the vegan diet or free of animal protein
results in causing deficit of vitamin 12 as well as deficient of iron that finally lead in causing
consequent neurological problem and anaemia. German Nutrition Society also warn that the
vegans is not good for the teenagers and children as it lacks vitamin that can lead challenges in
effective development of the child. It makes people highly dependent upon the genetically
engineered food likewise the Vitamin B12 supplement and medical monitoring. Moreover, B12
deficiency result in causing nervous system damage, anaemia and many other health issue.
Therefore, it can be stated that only reliable vegan sources of B12 need to be fortified with B12
and B12 supplement for betterment of health and well being of people that are living in the
society.