This project presents a comprehensive business plan for "Vegdoor," an online fresh fruit and vegetable delivery service targeting the London, UK market. It assesses industry, market, organizational, and financial feasibility using models like Porter's Five Forces and profit and loss projections. The plan details the value chain and business model canvas, emphasizing online service, quality products, and competitive pricing. It identifies potential risks and mitigation strategies, including market competition and financial constraints. The initial scale is limited to London, with plans for expansion across the UK, focusing on working professionals seeking convenient access to fresh produce through a user-friendly mobile application. The analysis includes a focus on cost control and sales growth to ensure sustainability and competitiveness.