Vehicle Ignition Control Using Alcohol Sensor: Report Analysis

This report critically examines a student's proposal for a vehicle ignition control system utilizing an alcohol sensor to prevent drunk driving. The report assesses the innovation's feasibility, considering technological aspects, market potential, and the practicability of implementation. It analyzes the target consumers, which include government entities, logistics companies, and academic institutions, and evaluates the financial aspects, including costing, distribution strategy, and rate of return. The report also evaluates the growth and sustainability of the product, the capabilities of the selected team, and provides an overall evaluation of the presentation, concluding with recommendations regarding investment. The analysis covers various aspects of the business plan, including its marketability, financial projections, and potential for long-term success, providing a comprehensive overview of the proposed innovation and its viability in the market. The report references various studies and patents related to alcohol sensors and vehicle safety, supporting its analysis with relevant research.

Running head: REPORT 0
MANAGING AND DEVELOPING INNOVATIONS
MAY 21, 2019
STUDENT DETAILS:

REPORT 1
Contents
Introduction...........................................................................................................................................2
Is Innovation feasible?...........................................................................................................................2
Practicability of this concept.................................................................................................................2
Market for the product...........................................................................................................................3
Targeted consumers...............................................................................................................................3
Satisfaction with costing, distribution strategy, financial and rate of return and exit plan.....................4
Growth and sustainability of the product...............................................................................................4
Selected team.........................................................................................................................................5
Evaluation of presentation.....................................................................................................................5
Conclusion.............................................................................................................................................5
References.............................................................................................................................................7

REPORT 2
Introduction
The problem of drunk driving and reviewing the elements enhances the risks. It then
recognises the various questions that may help in assessing issues related to the local drunk
driving (Melton, 2016). To resolve the issue of drunk driving, a product can be used. In a
system, the alcohol sensor can be used to detect alcohol’s occurrence in a cabin at the time of
entering in a vehicle. In this report, the consequences of drunken drive are discussed and
critically examined. The following parts also discussed that what decision should be taken in
respect of the investment in this proposal.
Is Innovation feasible?
This innovation depended on the technologies, sound engineering, management and science
is feasible. This innovation will be helpful in reducing the problem of drunk driving (Lim, et.
al, 2016). This product is feasible in the market because there are no any related product in
the market. There are various taxi drivers in the market and consumption of the alcohol is
increased day by day. In these situations, this product can be accepted easily (Kim, et. al,
2016).
Practicability of this concept
Yes, this concept is practicable. This is a practicable concept because there are various
corporations that make breath analysers of higher quality. It is possible for the corporations to
connect with certain automotive corporations to manufactures the product. In this way, this
would be very beneficial for them. The Australian government is very much concern about
the safety of the residents of Australia and implementation of this product effectively
(Bhowmik and Bhattacharyya, 2015).

REPORT 3
Market for the product
Yes, there is a market for this product. In the beginning, the products are required to be tested
in Australia. First, they should be marketed in Australia. In context of the commercial
vehicles, the number of vehicles are increasing on the road in Australia in comparison of last
year. In this way, it can say that the Australian market is huge market as well as hopeful
market.
It is also forecasted that commercial vehicle markets of the Australia will develop the positive
pace at the projection period. The Australian commercial vehicle marketplace is categorised
into three sectors, such as Medium Commercial Vehicle, Light Commercial Vehicle, and
Heavy Commercial Vehicle. Amongst these sectors, the Light Commercial Vehicle sector
controlled the commercial vehicle market of the Australia in year 2016. In addition, similar
trends are anticipated to continue over upcoming five years. Further, the ongoing
development in logistics sector along with increase in the Small and Medium Enterprises in
Australia are anticipated to make big requirement for the light commercial vehicles in
Australia during upcoming period. In this way, there are various industries like the logistics;
transportation, mining and construction sector, which have the demand for the generators of
commercial vehicles in Australia. The marketplace for the commercial vehicles in Australia
is forecasted more than 21 billion dollars in the year 2021.
Targeted consumers
The targeted customers are Australian government, logistic companies like DHL and Fedx,
corporations such as Ola and Uber, academic organisations. These targeted customers are
capable enough to buy this product. They have good purchasing powers as well. They have
competitive knowledge of the leading market. There are some political issues as well as

REPORT 4
cultural issues. The new entrants cannot take entry without solid tie up with various
corporations and Australian government. It is also possible that duplicate products can enter
into the market with similar brand and bad quality. In the addition of this, the purchasing
powers of these targeted consumers can be affected because of the changes in policies of
government (Selvam, et. al, 2016).
Satisfaction with costing, distribution strategy, financial and rate of return and exit plan
From analysing the presentation, it can say that the production cost of this unit is 80
Australian dollars per unit and selling price of this product is 88 Australian dollars per unit.
In this way, the profit per unit is 8 Australian dollars per unit. Further, it can also evaluate
that the rate of return of this product is as below-
Rate of return = Net profit/Capital investment
= 60000/18000
= 3.33
Furthermore, it is also evaluated that the company is required to sell the stakes to public as
per the exit plan. The exit strategy is helpful for the company to pay the debts. It is also
useful in maintain the connection with the companies, which are interested in buying the
shares (Mohan, et. al, 2017).
Growth and sustainability of the product
Yes, the growth and sustainability of the sustainability is at satisfactory level. This innovation
will increase the quality of products as well as experiences of the targeted customer. It will
also be possible to get the reviews from the end users for advancing these products. It also
keep encouraging the requirement of this product. The business can also be developed in
different countries (Zhou, et. al, 2017).

REPORT 5
Selected team
It is assessed that the team members contain John Mathew: Design engineer and analyst,
Jerin Thomas: CEO, Managing director, Stephen Nedumbally: Automobile Engineer, Jewel
Thomas: Electronics technician, David John Kottarathil: Sales and marketing head, and
Fedric Jose: Financial manager. They have enough experience to handle the issues related to
this product and to promote this product. The team member chosen by the presenter are
capable enough to continue business and successfully get the aims and purposes of businesses
(Wen, et. al, 2015).
Evaluation of presentation
As per the evaluation of this presentation, it can be scored at eight out of the ten. The reason
is that the same products can take place into the market of Australia. The production cost of
this product can differ because of the circumstances and competitors (Barnett, et. al, 2017).
Conclusion
As per the above analysis, it can conclude that investment can made but it is required to get
more information about the government policies, business opportunities, competitors, market,
and similar products.

REPORT 6
References
Barnett, N.P., Celio, M.A., Tidey, J.W., Murphy, J.G., Colby, S.M. and Swift, R.M. (2017) A
preliminary randomized controlled trial of contingency management for alcohol use reduction
using a transdermal alcohol sensor. Addiction, 112(6), pp.1025-1035.
Bhowmik, B. and Bhattacharyya, P. (2015) Highly stable low temperature alcohol sensor
based on hydrothermally grown tetragonal titania nanorods. RSC Advances, 5(100),
pp.82159-82168.
Kim, J., Jeerapan, I., Imani, S., Cho, T.N., Bandodkar, A., Cinti, S., Mercier, P.P. and Wang,
J. (2016) Noninvasive alcohol monitoring using a wearable tattoo-based iontophoretic-
biosensing system. Acs Sensors, 1(8), pp.1011-1019.
Lim, M.Y., Shin, H., Shin, D.M., Lee, S.S. and Lee, J.C. (2016) Poly (vinyl alcohol)
nanocomposites containing reduced graphene oxide coated with tannic acid for humidity
sensor. Polymer, 84, pp.89-98.
Melton, D.A., BI Inc, (2016) Systems and methods for alcohol consumption monitoring. U.S.
Patent 9,480,431.
Mohan, A.V., Windmiller, J.R., Mishra, R.K. and Wang, J. (2017) Continuous minimally-
invasive alcohol monitoring using microneedle sensor arrays. Biosensors and
Bioelectronics, 91, pp.574-579.
Selvam, A.P., Muthukumar, S., Kamakoti, V. and Prasad, S. (2016) A wearable biochemical
sensor for monitoring alcohol consumption lifestyle through Ethyl glucuronide (EtG)
detection in human sweat. Scientific reports, 6, p.23111.

REPORT 7
Wen, Z., Chen, J., Yeh, M.H., Guo, H., Li, Z., Fan, X., Zhang, T., Zhu, L. and Wang, Z.L.
(2015) Blow-driven triboelectric nanogenerator as an active alcohol breath analyzer. Nano
Energy, 16, pp.38-46.
Zhou, G., Byun, J.H., Oh, Y., Jung, B.M., Cha, H.J., Seong, D.G., Um, M.K., Hyun, S. and
Chou, T.W., (2017) Highly sensitive wearable textile-based humidity sensor made of high-
strength, single-walled carbon nanotube/poly (vinyl alcohol) filaments. ACS applied
materials & interfaces, 9(5), pp.4788-4797.