MGMT20143 Think Big: Portfolio - Social Media Marketing Vein Viewer

This portfolio presents a social media marketing plan for the Vein Viewer, a medical device designed to improve vein access. It emphasizes the importance of social media in reaching a broad audience, addressing patient concerns, and establishing credibility. The plan incorporates various social media platforms such as YouTube, Twitter, and Facebook to disseminate information through videos, posts, and images. It aims to create a network of communication, gather feedback, and highlight the benefits of the device in simplifying vein location and reducing patient discomfort. The portfolio also touches upon branding strategies, the need to counter misinformation, and the ease of use of social media platforms for both professionals and patients. The ultimate goal is to educate the public about the Vein Viewer technology and its potential to transform medical practices, making it accessible and trustworthy through effective social media engagement.

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Quiz six. A 2-page plan/outline that explains how social media will be used
How social media will be used to market the Vein-viewer medical device
Introduction
The competitive world of technology requires the practical strategy for marketing of
devices. In the medical field, different patients hold divergent thoughts about the use of new
medical devices. For that matter, it is significant to evaluate an effective channel for marketing
the sensitive innovation. The social media platform attracts many users and gives credit or
dismisses new technological inventions. In regards to these facts, it is important to point out that
a device like the vein-viewer requires the use of social media for marketing purpose.
Leydesdorff, L., Heimeriks, G., & Rotolo, D. (2016) opines that, vein viewer is a
significant medical device innovation that would offer patients and medical practitioner unique
opportunities. By presenting the innovation via the use of social media, it is easy to retain the
constant online communication. Online communication is an easy incorporation of the society.
The society uses the vein-viewer invention targets to be dominant. To that extent, it is important
to retain a constant channel of communication with the outside world. By using social media, it
is possible to create a network of input and cooperation. The channels of communication that
support the free talk also ensure that it eliminates the barriers that may exist within the
contemporary society.
Leydesdorff, L., Heimeriks, G., & Rotolo, D. (2016) evaluates that, the vein viewer
innovation also demands that users post videos, photos, and other personal multimedia forms.
This feature ensures that first time users can easily evaluate the patient experience. As a result,
social media will be used the effective marketing tool and assurance of patient safety. It is also
easy to convince patients about the use of the device in their bodies. In lieu of this development,

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it is significant to note that social media attracts both individuals and groups who also interact on
an everyday basis. Therefore, social media will act as the channel through which the world can
access the device. It will connect patients to the clinical workforce. Questions regarding the use,
the safety and side effect will also be addressed through social media. S., Hora, S. C., & Rosoff,
H. (2015) evaluates that to that extent, social media will play the more significant role in
explaining to the world the medical invention. It will also bring the history of tiresome, risky
medical operation of the past that have been resolved through the device. Holding the thought
that the vein-viewer dismisses the idea and psychological torture of vein executions of the past, it
is apparent that social media will help attract online users both active and passive.
The vein viewer is a new business model in the medical field. The exposure of the
product to the world will be made possible via the use of social media channels. Examples of
such platforms will include YouTube video postings, tweets posted on Twitter and Facebook
status and images used by active users. It will also generate a new kind of market where
professionals will have to download the function of the device and its effect on the healthcare
industry. The medical equipment requires the Facebook marketing tools to ensure its success in a
dominant world of technology.
Leydesdorff, L., Heimeriks, G., & Rotolo, D. (2016) asserts that on many occasions,
online users tend to explore technological advancements and news via the social media
platforms. Many of the users find it easy and self-explanatory to watch tutorials about the
functioning of new technology via social media channels like YouTube. As such, it is apparent
that by using these kinds of media forms, it is possible to instill credibility in the invention via
video posting. It is also a sure way to reach millions of users that would welcome the idea of a
vein-viewer in the field of medical practice. Initially, medical professionals confessed that many

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patients do not embrace the traumatizing experience of locating veins in their bodies. As such, a
posting about a new possibility of locating veins in the human body would surely be thrilling. It
is from this viewpoint that the use of social media gives an inspirational opportunity to change
the patient experience. In the world of social media, business make known their products to their
consumers through effective branding. Unlike these businesses, the public to challenges fears
and false information conveys the use of social media in the marketing of the medical device.
S., Hora, S. C., & Rosoff, H. (2015) argues that the other significant argument is that in
the current technological era, many upcoming social media platforms are easy to navigate.
Firstly, the social media are popular; thus they attract public knowledge while some come
conveniently to the computer literate populations. By using choosing to use the social media
option, it remains apparent that the targeted population will use minimal knowledge to learn
about a sophisticated medical device. The aspect of social networking is also important in that it
will be like an interconnected community where the vein viewer technology will dominate the
internet. Therefore, there is a guaranteed circulation of information among the different users. To
conclude, the paramount importance of the vein viewer technology requires public education and
what better way to impart knowledge that the use of social media?

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List of reference
Leydesdorff, Heimeriks,and Rotolo, (2016). The portfolio Journal analysis for countries 67(3),
741-748.
Chatterjee, Hora, and Rosoff,. (2015). Portfolio analysis of layered. Risk Analysis, 35(3), 459-
475.