Creative Brief: Quick Bites, a Snack Vending Machine Business Proposal

This report is a creative brief outlining the business plan for "Quick Bites," a snack vending machine service. The report begins with an executive problem statement, emphasizing the opportunity to provide quick and convenient snack solutions in the digital age. It identifies the target audience and proposes a design strategy centered on speed and convenience. The core of the report involves project research, including a SWOT analysis of the snack industry, an examination of the product's existing value, and a detailed user analysis considering demographic, psychographic, and ethnographic factors. The report concludes by emphasizing the need for continuous innovation and market analysis to ensure the business's success. The report explores various aspects of the vending machine business, including product offerings, market positioning, and potential for expansion, providing a comprehensive overview of the business strategy and its potential for success in the U.S. market.