This report provides an overview of heritage and cultural tourism management, focusing on Venice and Barcelona as case studies. It highlights the significance of heritage and culture within the tourism industry, exploring the potential conflicts in conserving heritage and cultural resources, such as lack of destination presentation, disrespect of visitor interests, misinterpretation of physical concepts, and inadequate planning. The report also discusses the purpose of heritage and cultural attractions in meeting the needs of different customers, including education, research, recreation, and entertainment, emphasizing the importance of customer segmentation. Furthermore, it examines the methods and media used for interpretation within the heritage and cultural industry, such as images, role play, guides, stories, trails, audio-visual media, reconstruction videos, and language, to enhance the tourist experience and promote cultural heritage effectively. The British Museum is referenced as a prime example.
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