Ventura Boats Case Study Analysis: Business Development Strategies

This case study analyzes Ventura Boats, a luxury boat manufacturer in Australia, examining its strengths, weaknesses, opportunities, and threats (SWOT). The analysis highlights the company's historical success, its current challenges due to outdated technology, shrinking domestic market, and increasing competition. It explores opportunities in overseas markets and recommends strategic actions based on Ansoff's Matrix, such as market development. The study emphasizes the need for Ventura Boats to adapt to the changing market environment, explore international expansion, and address internal challenges to ensure future success. The recommendations include hiring marketing consultants, analyzing the internal business environment, and targeting emerging economies. The study uses references to support the analysis and recommendations.

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Individual Case Study Analysis
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VENTURA BOATS CASE STUDY
Table of Contents
SWOT analysis of Ventura Boats..............................................................................................2
Threats and Opportunities Analysis...........................................................................................3
Recommendations......................................................................................................................4
References..................................................................................................................................7

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SWOT analysis of Ventura Boats
Strengths-
Ventura Boats have proved their worthiness in the Australian boating industry in the
60s, 70s and 80s. They manufacture luxury boats that are high in quality and designs. They
use traditional materials and construct boats in a traditional manner. The strategy, which the
company had adopted, has benefitted their business in few past decades. They even made
huge cash. Their customers are boat-yards and common people.
Weaknesses-
They have prospered for a long time span in the boat building industry. They made
huge cash as well; however, they are now suffering with the very same strategies that yield
them huge successes in 60s, 70s and 80s. Many reasons are there behind such stage.
Outdated technology is one of those reasons that have kept them aside from the enhanced
market competition. The Australian boat industry has many large boat manufacturers, which
use high technologies in terms of both manufacturing processes and materials. Overseas
business experience is another challenge, which has restricted their probable growth. They
have never explored their strategy in some emerging economies. Outdated business model
is another worry that has pushed them towards declination.
Opportunities-
Few overseas markets have greater potentiality for luxury boats. Additionally, there
are many trading partners as well. The government rules and regulations in such
countries are strict as well. The incrementing economies of developing countries have
generated wealthy consumers who are passionate for luxury products.

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Threats-
The threats are many to the Ventura Boats. The outdated technology of their
manufacturing is a challenge to the company, which is threatening the future of the company.
The Australian government is about to ban some of the boat types of the company, which
mean a loss of business and a reduced profits. Domestic market in Australia is shrinking
and is also giving place to many substitutes. Technologically established companies are in
hunt of taking advantage of the declaration made by the Australian government. They are
looking to buy the small sized companies such as Ventura Boats to get their shares and
enhance the market dominion. The current situation has also threatened the staying of
significant staffs of the company.
Threats and Opportunities Analysis
Threats are many, which have kept the sustenance of boat building companies such as
Ventura Boats in high doubts. The first and foremost threat is the outdated technology, which
is of less worth to the Ventura Boats Company. The strategy, which once served their
purpose in few of the past decades, has now fall flatten. Additionally, some of their boat
types have now come under the inspection of local government in Australia. They are now
about to ban the some of the identified boat types. Another major threat to the company is its
unconnected relations with the overseas business. They have little or no idea about the
overseas business. The announcement of the Australian local government has encouraged
some giant boat manufacturers to acquire the shares of small sized companies such as
Ventura Boats. They are looking to capitalise on the provided opportunity to expand their
business by acquiring the shares of small boat manufacturers. It is also certain that if this
situation persists, Ventura Boats might lose its some valuable employees. It can be

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summarised that the entire past glories have now merged with the entire existing challenges.
The future business of the company would now depend heavily on their future strategies.
Some opportunities are also there, which can provide solutions to Ventura Boats in
such a dreadful situation. One of such opportunities is the overseas business, which can prove
to be a worthy option for the company. Low competition in foreign market is one of those
opportunities, which would provide the company a good space to accommodate.
Additionally, the local government rules & policies are not that strict in overseas locations. In
some emerging economies, consumers have high capabilities to spend much on their desired
thing. This would be an excellent opportunity for Ventura Boats as they have better
opportunities to grab the attention of mass people towards its luxurious traditional boats.
However, all the opportunities would only pay if Ventura Boats has enough understanding of
the overseas business or they have better strategies to capitalise on the generated
opportunities.
Recommendations

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Figure 1: Ansoff Matrix
(Source: Hussain et al. 2013)
Ansoff’s Matrix is very helpful in analysing the potential option for an existing business.
According to the Ansoff’s Matrix, Ventura Boats should look for market development,
which means entering into new market with the same product line. Based on the identified
threats and opportunities, following are some recommendations for the company:
 Ventura Boats should communicate the market development plan to their
significant employees. New markets entry would lift up their interest in the company,
which might save the company from losing their significant employees. An extensive
communication is very much required to keep its employees away from any negative
frame of mind (Downs and Adrian 2012).
 The company should hire a marketing consultant to gather all the required
strategies, which would help the company enter the overseas market. It is very
necessary to gather information on external environment of the target country as this
would help Ventura Boats prepare their strategies for the target country (Meissner
2012).
 Ventura Boats needs to analyse its internal business environment to check the
feasibility of their resources and capabilities with the international business
environment. This is indeed very important, as it is hard to attain a success in
international locations without knowing the organisation’s capabilities. This would be
a loss of huge investment, which would be incurred during international operation
(Fleisher and Bensoussan 2015).
 They need to target the emerging economies. People in such countries have high
capabilities of spending on different resources of leisure. Luxury boats are one of the

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manor resources of leisure. Emerging economies would be highly profitable for
Ventura Boats. This would provide a potential market for the company where it would
have comparatively reduced restrictions of the local government (Cavusgil, Ghauri
and Akcal 2012).

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References
Cavusgil, S.T., Ghauri, P.N. and Akcal, A.A., 2012. Doing business in emerging markets.
Sage.
Downs, C.W. and Adrian, A.D., 2012. Assessing organizational communication: Strategic
communication audits. Guilford Press.
Fleisher, C.S. and Bensoussan, B.E., 2015. Business and competitive analysis: effective
application of new and classic methods. FT Press.
Hussain, S., Khattak, J., Rizwan, A. and Latif, M.A., 2013. ANSOFF matrix, environment,
and growth-an interactive triangle. Management and Administrative Sciences Review, 2(2),
pp.196-206.
Meissner, H.G., 2012. Strategic international marketing. Springer Science & Business
Media.