Entrepreneurship and Innovation Report

This report provides an in-depth analysis of ten venture capital-backed startup companies operating in diverse sectors. It details each company's background, funding, market opportunities, customer benefits, and business expansion strategies. The report examines the profitability of venture capital investments in startups and highlights the role of venture capital in fostering economic growth. The analysis covers companies like Jio Technology, Beetle Express, Zalora, Astroscale, Agrivo Mycosciences, SpaceKnow, Accelerated Ventures, ViSenze, WaveCell, and Xfers, showcasing their unique approaches and market positions. The conclusion emphasizes the potential for significant growth and profitability for both startups and venture capitalists in this dynamic environment.

Running head: ENTERPRENEURSHIP AND INNOVATION
Entrepreneurship and Innovation
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ENTERPRENEURSHIP AND INNOVATION
Executive Summary
This paper will draw an in-depth analysis of 1o venture backed startup companies which are
operating in various companies. It will provide a brief idea of the company and its funding. The
paper will also discuss the market opportunities which are available to these companies. The
benefits to the customers and the various methods of expanding the business of these companies
are also discussed in this paper. It can be analyzed that it is profitable for the companies who are
providing venture capital to the startup companies.

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Contents
Introduction......................................................................................................................................3
Description of Venture Capital backed startups..............................................................................4
1. Jio Technology.........................................................................................................................4
2. Bettle Express..........................................................................................................................5
3. Zalora.......................................................................................................................................6
4. Astroscale................................................................................................................................7
5. Agrivo Mycosciences..............................................................................................................8
6. SpaceKnow............................................................................................................................10
7. Accelerated Ventures.............................................................................................................11
8.ViSenze...................................................................................................................................12
9. WaveCell...............................................................................................................................13
10. Xfers....................................................................................................................................14
Conclusion.....................................................................................................................................15
Reference List................................................................................................................................16

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Introduction
Venture capital is a form of financing which is provided to small emerging firms for high
potential growth in the future. The venture capital firms invest in these startup companies in the
initial stage for ownership or equity. The startup companies are based on new and innovative
technologies (Hbr.org 2017). The startup companies do not have access to capital markets and
thus venture capital is an essential source of money. The risk involved in venture capital is high
for the investors. However, the venture capitalist can take part in the important decisions of the
company. In this era of globalization, venture capital has become a popular source of capital
funding because other source of funds such as debts or loans are not easily available to the
company. The angel investors who are also known as high net worth individuals (HNWIs)
provide venture capital for the small startup businesses. The venture capital industry is envied as
an engine of economic growth throughout the world (Hbr.org 2017).
Venture money cannot be regarded as long term money. The venture capitalist in the
initial stage buys a stake and then nurtures it accordingly in a short span of time. Finally the
capitalist has to exit it with the help of investment banker. The investors who invest in the
venture capital funds are usually large institutions such as insurance companies, pension funds
and financial funds (Hbr.org 2017). These institutions invest a small proportion of their funds in
the high risk investments. The return expected from these investments may range from 25%-35%
over the entire period of time. The venture capitalist tries to fulfill the expectation of the
investors at an acceptable level of risk by analyzing the investment profile and the structure. The
venture capitalist usually spends in the middle stage i.e. the growth stage. They avoid investing
in the initial stage of development because the technologies and the market conditions are
unknown and uncertain in this stage. Moreover, the capitalist also avoid investing in the later

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stages because the rate of growth slows down and consolidations become inevitable. The venture
capitalist gets extraordinary returns at a much lower risk when they exit the company or the
industry before it shuts down completely (Hbr.org 2017).
Description of Venture Capital backed startups
1. Jio Technology
Reliance Jio is a mobile network operator in India. It provides wireless 4G LTE service
and is the only VoLTe network which do not have 2G and 3G coverage among the 22 telecom
services. Jio is in global alliance with the other mobile network operators such as Millicom,
Orange S.A., BT Group, Telia Company, MTS, Deutsche Telecom, Telecom Italia and Rogers
Communication. The company also shares spectrum with Reliance telecommunications.
Recently, in July 2017 it has launched its 4G featured phone which is known as JioPhone. The
company also works in collaboration with the local cable operators for expanding its broadband
services. Reliance Jio has set up Rs 5000 cr venture capital fund for the startup companies. The
company will also play an important role in the promotion of entrepreneurship by providing
cheaper services to the entrepreneurs (Business-standard.com 2017).
There are ample of market opportunities for the entrepreneurs of Jio. Reliance Jio will try
to capture the entire consumer group in India and thus this will increase the number of online
transactions and also increase the market size. The e-commerce market will expand rapidly and
thus it will expand the business of the company.
Reliance Jio has targeted the customers of all age group. It has targeted 100 million
customers in a very short span of time.

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The customers of Jio will prefer to use the services because it is providing attractive
packages at a very cheaper cost compared to other telecommunication providers. The customers
will get 4G services at an affordable cost initially and thus it will help in the expansion of
business.
The company will introduce such tariffs plan which will be attractive and also affordable
by all classes of people. It will provide free voice calls to the people which the provided by other
companies through payment of a considerable amount of money (Indianexpress.com 2017).
2. Bettle Express
Bettle Express is a logistic company of Singapore which provides quality services to the
customers and timely delivery. It connects the two important hubs in Asia. Beetle express
provides door to door services in Indonesia from China and Singapore. They also help the
customers in clearing their taxes and duties and also delivering important documents on time.
They ensure the customers about the shipping and custom declaration and have won the trust of
the customers. Bettle Express has direct relationship with the important and major airlines
service providers in Indonesia, Singapore and China. The company has ground operational staffs
in this major international airport who takes care of the logistics services. The company also
provides door-to-door e-commerce distribution services. Beetle Express is preferred by the
venture capitalist because it can quickly flourish in a short span of time (Beetleexpress.co 2017).
Beetle Express is providing unique services to the customers. It is a specialist in
international ocean freight and thus it is trying to expand on this sector. It is trying to expand in
all the major international destinations apart from the three important countries where it operates.

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Beetle Express is providing services at an affordable rate and thus it is widely preferred by the
people.
The target market of Beetle Express is the business group who provides various types of
online services of the customers. Beetle Express basically relies on the B2B. The online services
which are provided by various companies are outsourced to Beetle Express for logistics so that
they can deliver them to the customers.
The customers will prefer to Beetle Express are getting services at an affordable cost
compared to other logistics company. They also get the services delivered on time and thus are
preferred by a wide number of companies.
The company will expand its services in other countries. It will expand its business from
B2B to B2C so that it can reach to the mass market in a short span of time (Empirija.lt 2017).
3. Zalora
Zalora is an e-commerce company of Singapore that provides fashion and footwear
products to the customers. The company provides a wide choice of branded products to the
customers such as Casio, Nike, Puma, Mango and many more. Zalora provides a wide choice to
both the genders and also kids of all ages. Zalora provides easy shopping and fun loving
experience to the customers. There are various modes of payments which the customers can opt
to choose and enjoy their shopping. The customers are provided with secured payment options
and they can also keep a track of their products after placing the order. Zalora also provides free
shipping to the customers if they shop for a minimum value that is set by the company. The
company also provides the customers with various fashion tips and advices. Zalora also provides

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discounts and online magazines to its premium clients. The company has received equity of $112
million and it will expand more rapidly in the future (Businesstimes.com.sg 2017 ).
Zalora is trying to convert the traditional shoppers who purchases from bricks and mortar
store to e-consumers. Moreover, as the economy of Singapore is rapidly growing it has become
easier for the company to expand and be one of the leading e-commerce fashion and footwear
industry.
The target market of Zalora is the young and the middle aged customers of both the
gender. The customers who prefer to buy fashionable products will prefer to use Zalora and thus
it will help the company to expand.
The customers will prefer to buy the products from Zalora because it provides unique
products at an affordable price. Zalora provides attractive discounts to the customers so that they
can always compete with the other e-commerce companies.
The company is trying to expand in other countries and it will also provide the customers
with a wide choice of brands. Zalora will prefer to keep the branded items which are
comparatively cheaper than top brands so that it becomes easier to expand among the middle
income customers who cannot afford to buy branded and costly products every time (E27.co
2017).
4. Astroscale
Astroscale is a satellite company of Singapore which is trying to grow with various
innovative solutions. The main aim of the company is to contribute for the sustainability of the
space environment through the development of various innovative technologies. It is also
providing services in the removal of debris in spacecraft. Astroscale is investing a huge sum on

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tracking and monitoring of debris. The company is spreading widely in the global market. The
investors of Astroscale will not only contribute for supplying high quality instruments but they
will also spend the fund in mass production of debris removal from the satellites. The company
will get venture capital from JAFCO. The funds will be raised by JAFCO for accelerating samll
manufacturing satellites (Agrivomycosciences.com 2017).
The company will expand its business in space debris removal because it is a social
problem and there are very few companies which are investing in these fields. Moreover, the
population of space debris is increasing at an alarming rate and it will help Astroscale to expand
rapidly in these fields.
The target market of AstroScale will be the aeronautical companies who will purchase
the debris and recycle them for their further use.
The customers i.e. the aeronautical company will buy the products and utilize them in
research and development. They can also use them in cheap services which are used for
demonstration.
The company will spend further amount in research and development and thus it will help
them in the development of the company. It will also establish hubs in the overseas market so
that it can collaborate with various space programs (Astroscale.com 2017).
5. Agrivo Mycosciences
The business activities of Agrivo Mycosciences include production of substrates bags and
cultivation of medicinal mushrooms and gourmet mushrooms which are used in various fields of
research and development. This business is an expanding agribusiness and thus it covers the
entire supply chain. Agrivo MycoSciences takes care that produces high quality mushrooms.

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These mushrooms are supplied in the entire ASEAN market because people prefer to eat
nutritious fungi which are free of pesticides. No chemicals are used by Agrivo Mycosciences in
the entire growing process. It also manufactures mushroom chips, mushroom goodies, mushroom
essence and mushroom soup at an affordable rate. The company mainly caters services to B2C
segments and thus they created a brand known as “Mushroom Kingdom”. They also participate
in various community events to expand their business and make people aware of their brand.
Agrivo Mycosciences also attends the Farmer Market show which is organized by the Singapore
People association. The company gets venture from the community market in Singapore for the
expansion of its business.
There is a wide market opportunity for Agrivo MycoSciences to expand its business
because the company does not use any kind of pesticides and chemicals in the growth of
mushrooms. If they produce quality mushrooms, they will be preferred by the hotels and
restaurants in preparing various traditional dishes.
Agrivo MycoSciences has targeted the people of ASEAN. The consumers of all age
group prefer to eat mushroom. They also targeted the tribal community in these countries.
The customers will prefer to buy mushrooms from Agrivo Mycosciences because they
produce quality products. Moreover, the people are much concerned about their health and
nutrition and thus they will prefer this company. Moreover, people will get the products at an
affordable cost.
The company must try to expand in other countries which will help to increase its brand
awareness. Moreover, it must also manufacture mushroom pickles because it is widely preferred
by the people of various communities (Agrivomycosciences.com 2017 ).

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6. SpaceKnow
SpaceKnow is a venture backed startup in the Silicon Valley. This company has
developed such products which have helped to track the global economic trends from space.
SpaceKnow is trying to capture such imaging platforms which will be available through various
kinds of interface. The company is trying to develop these products to keep a close monitoring of
the economic activities which will help the clients as well as the consumers. SpaceKnow has
made various kinds of analysis in the field of urbanization, construction, vegetation, marine and
aircraft. SpaceKnow is one of the leading data analytics providers. The most important products
of SpaceKnow are China Satellite Manufacturing and African night Indexes which are used
worldwide. The company is also trying to expand in multinational construction and other
industries. The U.S. military who is the one of the largest buyer of commercial data through
various geospatial imagery is using the products of SpaceKnow. SpaceKnow gets funds from
Prattle, a company which is using artificial intelligence for turning various things into tradable
signals. It has raised $3.3 m from other investors. Some amount of funds is also provided by
BlueYard which is a German venture capital company. BlueYard helps in using artificial
intelligence which will help to scan, describe and understand the surface of the Earth using
imageries from satellites (Spaceknow.com 2017 ).
SpaceKnow will provide traditional statistics and surveys with various types of social
media data and satellite data. This will help the company in capturing the market.
Space Know has targeted the geographical and the industrial intelligence companies. It is
uniquely positioned in the market for producing sustainable products which will help to build a
viable and large business analytics.

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The customers of SpaceKnow will prefer to buy the products because there are no such
companies which are providing these products at a cheaper cost. The unique data sets are
demanded by the customers because it will give a correct analysis of different sectors of the
economy.
The company will try to expand its business and help the customers for authentic analysis
of the data sets.
7. Accelerated Ventures
Accelerated Digital Venture provides advisory and technology services to the emerging
companies which will help to map out the development or collaborate in partnerships with the
other companies. This company tries to help the emerging startup companies by providing
resources and research projects from the leading research and development centers. The
company also evaluates the assessment of the leading scientists and thus helps them to
participate in the research projects. Accelerated venture has a committee of advisors who are
engaged in the development of these projects and they help the scientists in the selection of new
topics for their proposals or research work. The company has also developed due intelligence
platform through collaboration with AnglePlus. AngelPlus has helped Accelerated Ventures in
developing a wide network of investors. Accelerated Ventures also uses “CSI Diagnostic
Organization Optimizer” for development of mature projects. The accelerator, fund and the
sponsorship systems are designed in such away so that it helps in the creation of a closed loop for
licensing and innovation. Accelerated Venture has received venture capital from various
companies.